Rohan Patel

Mission Statement

• To refresh the world…• To inspire moments of optimism and

happiness… • To create value and make a difference.

Vision• People• Portfolio• Partners• Planet• Profit• Productivity

Values• Leadership• Collaboration• Integrity• Accountability• Passion• Diversity• Quality

Culture• Focus on the Market• Work Smart• Act Like Owners• Be the Brand• Live Our Values

Inventor• John Pemberton (1831-

1888)• Asa Griggs Candler

(1851-1929)

Founder

Historical Time Line• 1886 – On May 8, John Pemberton stirs up a new beverage.

– Sold for 5 cents a glass at Jacobs’ Pharmacy– Frank Robinson names the syrup, Coca-Cola.

• 1888 – Pemberton sells Coca-Cola to Asa Griggs Candler– Pemberton dies before experiencing Coca-Cola’s success

• 1891 – Candler achieves sole ownership, at a total cost of $2300• 1892 – The Coca-Cola Company is formed.• 1893 – The Coca-Cola name is trademarked.• 1894 – First syrup manufacturing plant outside of Atlanta is opened in

Dallas, TX.• 1895 – Coca-Cola is available in every state.• 1899 – Bottling rights are sold to two Tennessee men, and they join

another to develop the Coca-Cola bottling system.• 1916 – The unique contour bottle design is introduced.

Historical Time Line (cont.)• 1919 – Candler sells Coca-Cola to Ernest Woodruff for $25 million

• 1922 – Pioneers the innovative six-bottle carton• 1928 – First time bottle sales exceeded fountain sales.• 1945 – “Coke” is registered as a trademark• 1971 – “I want to buy the world a Coke” marketing campaign.• 1977 – Coke’s contour bottle shape was trademarked.• 1982 – Diet Coke is introduced• 1985 - New formula is introduced, citizens reject it.• 1993 – “Always Coca-Cola” advertising campaign; first introduction of the

Coca-Cola Polar Bear• 2007 – New World of Coca-Cola opens in Atlanta• 2009 – Coca-Cola Freestyle is unveiled.• 2011 – Celebrated 125th anniversary

Headquarters• Atlanta, GA

Leadership• Muhtar Kent (April 2009 – Present)– Chairmen of the Board and Chief Executive Officer

Subsidiaries• Coca-Cola Enterprises• Coca-Cola Philippines• FEMSA• Coca-Cola Hellenic• Coca-Cola Amatil• Coca-Cola Içecek• Coca-Cola Bottling Co.• Embotellodora Andina• Coca-Cola du Canada, Ltėe• Coca-Cola AG, Deutschland

Coca-Cola Products &

Brands• Coca-Cola and Diet Coke are the #1 and #2 soft drinks on the market, with Diet Coke overtaking Pepsi in 2011, Sprite is #6, and Fanta is #10.

Coca-Cola Products & Brands (cont.)

Coca-Cola Products & Brands (cont.)

Advertising• Major component of Coke’s success• Uses holidays, movies, sports, celebrities• Popular slogans

Open Happiness

Sponsorships• NBA

• NASCAR• PGA Tour• NCAA Championships• Olympic Games• NRL• FIFA World Cups• UEFA Euro• Powerade Tigers• American Tiger• Charlie Rose

• Michael Jordan (Until 1991)• Christina Aguilera• David Arquette• Kate Beckinsale• Kobe Bryant• Bill Cosby• Courteney Cox• Penelope Cruz• Tim Duncan• Bill Gates• Wayne Gretzky• Salma Hayek• LeBron James• Jennifer Lopez• Aishwarya Rai• Jack White

Endorsements

Stock Quote

1-year

5-year

Major Competitors

The Coca-Cola Foundation

• Water Stewardship• Healthy and Active Lifestyles• Community Recycling• Education• Partner of the (RED) Campaign (HIV/AIDS)

New World of Coca-Cola

• Original opened in 1991, and relocated in 2007 to Pemberton Place.

• Welcomes over 1 million guests a year.

Future• Continued Brand Building• Plant-Based Bottles• Coca-Cola Freestyle– Can mix over 100 drinks

Coca-Cola Fun Facts• Coca-Cola was the first soft-drink in space.

• 3.1% of all beverages consumed around the world are Coca-Cola products

• Matt LeBlanc from Friends got his first acting break in a Coca-Cola commercial

• Coke makes so many difference beverages that if you drank one per day, it would take you over 9 years to try them all

• The red and white logo is recognized by 94% of the world’s population.

• Spends more on advertising than Microsoft and Apple combined.