Roger Fidler, Newspapers in the Mobile Era
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Newspapers in the mobile era Insights from the RJI Mobile Media News Consumption Phone Surveys Roger Fidler RJI Program Director for Digital Publishing [Retired]
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Transcript of Roger Fidler, Newspapers in the Mobile Era
Newspapers in the mobile eraInsights from the RJI Mobile Media News Consumption Phone Surveys
Roger FidlerRJI Program Director for Digital Publishing [Retired]
Smartphone users vs. tablet users
Percent of all 2014 respondents within each age group
18-24 25-34 35-44 45-54 55-64 65+0
20
40
60
80
100
SMARTPHONE USERS TABLET USERS
66%Overall
32%Overall
Smartphone users who are tablet users vs. tablet users who are
smartphone users Percent of smartphone users and tablet users within each age group
18-24 25-34 35-44 45-54 55-64 65+0
20
40
60
80
100
SMARTPHONE USERS WHO ALSO ARE TABLET USERS
TABLET USERS WHO ALSO ARE SMARTPHONE USERS
42% Overall 85% Overall
Mobile UsersRespondents who answered “Yes” to one or both of the
following questions:
“In the past 7 day, have you used a smartphone? Smartphones are advanced mobile phones that provide
Internet access to online stores where specialized programs called apps can be found and downloaded.”
“In the past 7 days, have you used a media tablet? Apple defined the media tablet category with its
introduction of the iPad in 2010. Like smartphones, media tablets provide Internet access to online stores
where apps can be found and downloaded.”
Newspaper SubscribersRespondents who answered “Yes” to the following question:
Do you subscribe to the printed editions of any newspaper?
Mobile users vs. newspaper subscribers
Percent of all 2014 respondents within each age group
18-24 25-34 35-44 45-54 55-64 65+0
20
40
60
80
100
MOBILE USERS NEWSPAPER SUBSCRIBERS
70%Overall
30%Overall
Mobile users who are newspaper subscribers vs. newspaper subscribers
who are mobile users Percent of mobile users and newspaper subscribers within each age group
18-24 25-34 35-44 45-54 55-64 65+0
20
40
60
80
100
MOBILE USERS WHO ALSO ARE NEWSPAPER SUBSCRIBERS
NEWSPAPER SUBSCRIBERS WHO ALSO ARE MOBILE USERS
27%Overall
63%Overall
Mobile News ConsumersRespondents who answered “Yes” to the following question:
“In the past 7 days, have you used a smartphone and/or tablet to keep up with the news?
By news, I mean local, national and international current event and issue stories, as well as
niche topics such as sports, business/financial, entertainment, and technology.”
Newspaper News ConsumersRespondents who answered “Yes” to the following question:
“In the past 7 days, have you read any stories in the printed editions of any newspaper?”
Mobile news consumers vs. newspaper news consumers
Percent of all 2014 respondents within each age group
18-24 25-34 35-44 45-54 55-64 65+0
20
40
60
80
100
MOBILE NEWS CONSUMERS NEWSPAPER NEWS CONSUMERS
47%Overall
56%Overall
Mobile news consumers who are newspaper news consumers vs. newspaper news
consumers who are mobile news consumers Percent of mobile news consumers and newspaper news consumers
within each age group
18-24 25-34 35-44 45-54 55-64 65+0
20
40
60
80
100
MOBILE NEWS CONSUMERS WHO ALSO ARE NEWSPAPER NEWS CONSUMERS
NEWSPAPER NEWS CONSUMERS WHO ALSO ARE MOBILE NEWS CONSUMERS
45%Overall
53%Overall
Fidler’s Cogitations⋙ Mobile media devices nearing saturation in the
United States; phablets likely to reduce use of tablets, especially minis.
⋙ Metro newspapers will continue to decline; most national and small community newspaper printed editions will coexist with mobile media.
⋙ Desktop personal computer usage also will continue to decline as people come to rely more on mobile devices.
⋙ All markets and all newspapers are not the same; newspapers need to leverage their strengths.
Fidler’s Cogitations⋙Mobile media is NOT electronic print media!
⋙Smartphones used everywhere mainly for interpersonal communication and personalized content.
⋙Tablets used mainly at home for entertainment, and other leisure time activities.
⋙Printed newspapers also used everywhere; more convenient for local news consumers and more effective for local merchants than mobile media.
Fidler’s Cogitations⋙Newspapers need to provide mobile
users with more content not found in print.
⋙Engagement with local readers and advertisers more important than ever.
⋙Most people like to see themselves and the people they know in print.
⋙Sometimes the past can be a guide to the future.
RJI Mobile Media Research Projectwww.rjionline.org/research/rji-mobile-media-project
Roger FidlerProgram Director for Digital Publishing [Retired]
[email protected](573) 808.2137
