RETAIL DESIGN STRATEGY IN A MULTI CHANNEL ENVIRONMENT

THE ROLE OF

DESIGNTO ENHANCETHE CUSTOMER’S INSTOREEXPERIENCE

Retail Dinner Conference

Professor Rodney FITCH

CBE

Tuesday, April 26th 2011

18:30 - 22:30

PRACTICAL DETAILSDate: Tuesday April 26 th 2011 Timing: From 6:30 pm till 10:30 pmVenue: Salons de Romree, 1850 Grimbergen, Beiaardlaan, 31Language: The lecture will be conducted in EnglishParticipation: Exclusively per table at

2.700 euro + vat for 12 guests 2.450 euro + vat for 10 guests

Reservations will be confirmed after payment before April 18th 2011Invoices will be provided on April 1 st 2011Subscription: Please confirm your participation via tc@retaildynamics.be

The Event Package includes a welcome apéritif, a culinary dinner with the better wines, a Unique Lecture, an optimal network opportunities and a great atmosphere.

Retail Dynamics - retaildynamics. be - is involved in a Worlwide Network in

Food and DIY - Home Improvement Retailing and undertakes numerous initiatives on national and international level to create added value in the relationships between retail and industry

A top retail network concept of Retail Dynamics to enhance partnerships between retailers & suppliers

Kontich, March 19th 2011 Dear Retailer, Dear Supplier, Dear Service Provider,

How will companies in the near future better manage to translate their brand essence through their retail stores whilst creating a compelling experience for their customers?

This question represents the key challenge facing retailers and brand manufacturers in the food, fashion, diy, telecom, financial services or hospitality sectors.

The next Retail Dinner Conference will provide each one of you not only the inspiration, but moreover the tools and techniques to harmonise brand essence with relevant retail design.Our Featured Speaker is considered globally as one of the most respected and renowned authorities on retail design. Rodney Fitch CBE will deliver a lecture packaged with unique anecdotes, collected out of an unmatched portfolio of successful clients such as Amazon, Coca-Cola, Disney, DHL, Best Buy, Boeing, Harrods, HSBC, Microsoft, Nokia, Tesco, Virgin, Vodafone, Wal-Mart.

I have no doubt at all that you will take away insights and ideas to inform and inspire you and your business.As usual, the concept of the Retail Dinner Conference will focus on intimate interactions between Captains of Retail and Industry.We are looking forward to welcoming you to a unique retail network experience.

Thierry CoemanManaging Director

Prof. Rodney Fitch CBE is the Founder of Fitch Inc, one of the world’s leading Design Agencies operating worldwide in numerous countries and studios.

During a distinguished career, spanning nearly four decades, Rodney Fitch galvanized the retail universe with his views on strategic retail design.

In 1990 Rodney was awarded CBE, the Commander of the British Empire for his influence on the Design Industry.

In 2005 he was inducted into the Legion of Honor and Hall of Fame of the American Institute of Store Planners.

Rodney is Chairman of Victoria Albert Enterprises where he supervises the commercial and retail activities of the Museum.

Prof. Fitch teaches Retail Design at the University of Delft.

“Only one company can be the cheapest, the others have to do it

DIFFERENTLY ”

Rodney Fitch's Lecture will focus on the framework which allows to deliver true consumer driven experience in a multi channel retail environment.