Rockford Area Convention & Visitors Bureau
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Viral Media Campaign: February-March 2011 Rockford Area Convention & Visitors Bureau !"#$ &'"# !"#$%&#'()*+, ./01'2"01 304560"& 7"#8 *0'9#':0' ; <%$%(0"$ =>"#8> ?09#@A#" BBC DEBB
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RACVB President/CEO John Groh's presentation at SoMeT 2011.
Transcript of Rockford Area Convention & Visitors Bureau
Viral Media Campaign: February-March 2011Rockford Area Convention & Visitors Bureau
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Wisconsin Senators Escape to Rockford, Illinois
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Madison, WI Protest 100,000 people
Organic Marketing Plan
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Hideaway In Rockford - Episode #1 “Are you a State Senator?”
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National PR Strategy
Twitter – the begining
What is being tweeted about the Hideaway in Rockford campaign?
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Local Media
Local Buzz
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Hideaway In Rockford - Episode #2 “Where Have the Troopers Gone?”
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Blogs
Main Stream Media
Governor Walker Responds
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Hideaway In Rockford - Episode #3 “The Arrest of the Story”
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- TAKE AWAYS -
Some outcomes…
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Getaway… Staycation…
Rockford Owns the “Hideaway”
Ready to Respond
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What We Did Right…
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What We Learned…
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