Rock You Like A Herman Cain - NTS MediaOnline€¦ · Rock You Like A Herman Cain ... May 17, 2013...
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Rock You Like A Herman Cain ©2013 NTS MediaOnline™ — All rights reserved. To subscribe visit www.ntsmediaonline.com wordsmithing every word you say. That is a very big difference. In Talk radio, it’s not as bad as it is in politics. You have the freedom to express your thoughts and opinions and not have to worry too much about every word being analyzed and wordsmithed. They might ‘ideologically-smith’ you -- I just made that word up, I do that all the time -- but they don’t wordsmith you in the way that they do in politics. When you decided to leave the media and hit the campaign trail, what did you learn from being on the other side of a microphone about the media that you didn’t really know before? That they are vicious. So many of them -- not all -- are constantly looking for that one sensational sound bite. If they find that bite that they think is sensational and will get them some attention, they are vicious in following that up. Let’s cut to the chase, that’s what happened in the attacks on me. They were launched with accusations from woman number one, lies from woman number two, and exaggerations and lies from woman number three. Some folks in the media decided they would just keep spinning a couple of stories, without any new facts, over and over and over again. One outlet we tracked spun the same story, without anything new to add, over 700 times in a two-month period. You tell me that is anything else other than vicious. So, it is the vicious nature of the media that I experienced from being on the other side of the microphone. I was ready, I felt I could handle it, but nothing can prepare your family for it. When the media turns vicious on you at their whim, I honestly didn’t realize how difficult it would be to counter that or to control it. Has that experience at all influenced you on how you now approach your job as a returning member of the media? It’s caused me to be sure to be much more fair and factual about anything I say. Every show I open with the mantra, ‘We will tell you the truth and give you the facts.’ I think what happened to me has caused me to May 17, 2013 Following his exit from the campaign trail, where he was a GOP presidential hopeful in 2012, businessman, author, syndicated columnist and erstwhile Talk radio host Herman Cain found himself with a blank slate when it came to his future. In the end, Cain decided that a return to Talk radio on a full-time basis, via a new national show syndicated by Dial Global, was his true calling. Since January, the man famous for his “9-9-9” tax plan and for turning the Godfather’s Pizza restaurant chain around has been hosting a daily radio show in a time slot previously occupied by now retired Neal Boortz. Early ratings at his flagship station, WSB/Atlanta and at Cox Media Group sister outlet and affiliate WOKV/Jacksonville, are already showing encouraging results, with Cain posting number one shares in his target demo (Men 35-64) at both stations. NTS MediaOnline Weekly caught up with Cain to talk about how his years of experience in business, media and politics have all influenced his approach to his talk show, and what it’s like to replace a Talk radio legend. You’ve worked in corporate America, in the media and in politics. Is there a particular skill you have that you believe is common to your success in all of those areas? The thing that applies in all of them is communication skills, but what is different is how you have to communicate in each of those three genres. In business communication is much more direct. You communicate directly with stockholders and owners without worrying too much about them ‘wordsmithing’ everything you say. In business they’re not so interested about what you say, they’re interested in results. In politics, on the other hand, you have to be concerned about someone, somewhere, HERMAN CAIN
Transcript of Rock You Like A Herman Cain - NTS MediaOnline€¦ · Rock You Like A Herman Cain ... May 17, 2013...
Rock You Like A Herman Cain
©2013 NTS MediaOnline™ — All rights reserved. To subscribe visit www.ntsmediaonline.com
wordsmithing every word you say. That is a very big difference. In Talk radio, it’s not as bad as it is in politics. You have the freedom to express your thoughts and opinions and not have to worry too much about every word being analyzed and wordsmithed. They might ‘ideologically-smith’ you -- I just made that word up, I do that all the time -- but they don’t wordsmith you in the way that they do in politics. When you decided to leave the media and hit the campaign trail, what did you learn from being on the other side of a microphone about the media that you didn’t really know before? That they are vicious. So many of them -- not all -- are constantly looking for that one sensational sound bite. If they find that bite that they think is sensational and will get them some attention, they are vicious in following that up. Let’s cut to the chase, that’s what happened in the attacks on me. They were launched with accusations from woman number one, lies from woman number two, and exaggerations and lies from woman number three. Some folks in the media decided they would just keep spinning a couple of stories, without any new facts, over and over and over again. One outlet we tracked spun the same story, without anything new to add, over 700 times in a two-month period. You tell me that is anything else other than vicious. So, it is the vicious nature of the media that I experienced from being on the other side of the microphone. I was ready, I felt I could handle it, but nothing can prepare your family for it. When the media turns vicious on you at their whim, I honestly didn’t realize how difficult it would be to counter that or to control it. Has that experience at all influenced you on how you now approach your job as a returning member of the media? It’s caused me to be sure to be much more fair and factual about anything I say. Every show I open with the mantra, ‘We will tell you the truth and give you the facts.’ I think what happened to me has caused me to
May 17, 2013
Following his exit from the campaign trail, where he was a GOP presidential hopeful in 2012, businessman, author, syndicated columnist and erstwhile Talk radio host Herman Cain found himself with a blank slate when it came to his future. In the end, Cain decided that a return to Talk radio on a full-time basis, via a new national show syndicated by Dial Global, was his true calling. Since January, the man famous for his “9-9-9” tax plan and for turning the Godfather’s Pizza restaurant chain around has been hosting a daily radio show in a time slot previously occupied by now retired Neal Boortz. Early ratings at his flagship station, WSB/Atlanta and at Cox Media Group sister outlet and affiliate WOKV/Jacksonville, are already showing encouraging results, with Cain posting number one shares in his target demo (Men 35-64) at both stations. NTS MediaOnline Weekly caught up with Cain to talk about how his years of experience in business, media and politics have all influenced his approach to his talk show, and what it’s like to replace a Talk radio legend.
You’ve worked in corporate America, in the media and in politics. Is there a particular skill you have that you believe is common to your success in all of those areas? The thing that applies in all of them is communication skills, but what is different is how you have to communicate in each of those three genres. In business communication is much more direct. You communicate directly with stockholders and owners without worrying too much about them ‘wordsmithing’ everything you say. In business they’re not so interested about what you say, they’re interested in results. In politics, on the other hand, you have to be concerned about someone, somewhere,
HERMAN CAIN
May 17, 2013 Page 2
New Cumulus Media Networks affiliates this week include WPTK/Raleigh (The Mike Huckabee Show, The Phil Valentine Show and Imus In The Morning); WPTR/Albany, NY and KLIC/Monroe, LA (CBS Sports Radio); and WLVA/Roanoke (Imus In The Morning and The Savage Nation) … Talk Media Network’s syndicated Frontlines of Freedom, hosted by two-time purple heart recipient Col. Denny Gillem, joins the weekend lineup at KTTH/Seattle and KBRF/Fergus Falls, MN, which also adds TMN’s weekly one-hour show Fat Guys at the Movies with Kevin Carr and Kristin Dreyer Kramer … The weekly syndicated Armed American Radio, hosted by Mark Walters, is added at WIBQ/Terre Haute … Stephen A. Smith will take the chair alongside Mike Greenberg on Monday (5/20), filling in for Mike Golic on ESPN Radio’s Mike & Mike show from 6-10am. Smith will then continue a six-hour on-air marathon by following that with his regular turn on ESPN2’s First Take with Skip Bayless and Cary Champion from 10am-noon.
Newly minted WIBC/Indianapolis PD David Wood reports that the Emmis Communications’ News/Talker is “reloading” with more live and local Talk programming. “Our next afternoon host will talk about things that make others talk about them,” says Wood. “Someone that understands the difference between displaying and relating conservative sensibilities vs. ideology alone. If you want the job, you’ll need to be as comfortable talking about Mark Zuckerberg as Marco Rubio, Ryan Lochte or Paul Ryan. If you can connect the dots on what commonalities make both The O’Reilly Factor and Chelsea Lately work, you could be ready to pull off the kind of show we are looking for. Insatiable curiosity required. Amaze us with your demo, writing examples, and anything else that conveys why your skills and talents will keep us relevant through the next decade. Email your package to David HERE (EOE)… Got a gig open? Looking for your next challenge? Email details and your contact info HEREand we’ll post it free of charge as a service to the Talk media industry.
JD Hayworth, morning co-host at San Diego Sports/Talker The Mighty 1090 alongside Lee “Hacksaw” Hamilton, paid a recent visit to the local offices of FOX Sports, where he came face-to-face with a giant mural featuring his grandfather and former MLB catcher for the Detroit Tigers, Ray Hayworth, reaching to lay a tag on the legendary Babe Ruth at home plate! JD’s grandfather greets passersby outside the building, while the Bambino’s image adorns the inside lobby of the building, which is located adjacent to San Diego’s Petco Park.
SportS Family legacy
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WADK/Newport, RI has re-launched under new owners 3G Broadcasting of Rhode Island. As part of a revised lineup, longtime Providence talk host Bruce Newbury will bring his local Talk of the Town show to AM 1540’s 9am-noon time slot, Monday-Friday, beginning May 22nd.
The Associated Press and Stitcher have teamed up to offer AP Audio News updates, powered by the mobile audio service, to users of the AP Mobile app. The 3-minute top news summaries will be updated hourly and are available now on the iOS version of the AP Mobile app, with future expansion to other platforms already in the planning stages. More details can be found HERE ... CRN Digital Talk Radio has launched four new shows including food wine and travel expert Anthony Dias Blue’s The Blue Lifestyle; The Wise Guys Sit-Down Hour with former police officer Albert DeRobbio and businessman Nicky Barrilla; Tommy Hunter’s The Edge At Night, featuring the fusion of Talk and music; and The Steve Sanchez Show hosted by the well-known entrepreneur, pastor and author … When SiriusXM’s new Comedy Central Radio channel debuts this Sunday night (5/19) at midnight (ET), TV’s Comedy Central will go ‘dark’ to simulcast the audio feed of the new channel’s launch. The last time Comedy Central pre-empted programming and went dark was in 1992, when it did so for the entire broadcast of Johnny Carson’s final Tonight Show ... Get BREAKING NEWS alerts by following us on TWITTER, or “friend” us on FACEBOOK. Find one-click links to both HERE.
May 17, 2013 Page 3
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be much more careful about verifying any statements -- and especially any accusations leveled against someone -- much more carefully than perhaps I would have before. I think it’s fair to say that you’ve had the relatively rare experience of replacing a legend when you took over the hours previously held by Neal Boortz. How did you get yourself ready and your mind wrapped around that challenge? My program director, [WSB/Atlanta’s] Pete Spriggs, coached me a lot on that issue. He told me from our very first conversation, ‘Don’t try to be the legend, try to create your own legend.’ So I didn’t go into this thinking I had to be like Neal Boortz, I went into it understanding that I’ve got to be ‘Herman,’ period. Just the other day a caller jumped all over me for something, saying I hadn’t attacked some other caller for saying something ‘like Neal would have.’ I simply told her, ‘I’m not Neal.’ Our styles are different. I’m not trying to be Neal Boortz. I’m simply trying to fill his shoes, by creating new shoes. I still talk about the same things I have talked about on the radio for years, but I can now also offer my insights and perspective on things from running for President. How many talk show hosts on the air out there can say they’ve done that? Others can talk about what they think that’s like, but you can’t really talk about it honestly unless you’ve been there. And I have been there. I think that what has changed about my approach is the width and the depth of my experiences that I can now bring since I last hosted a regular show.
Now that you’ve been back in the radio saddle again for several months and you can truly call the radio show your own, what is it that you hope people will take away from the program from listening everyday? I hope that what they take away is the understanding that every show, every day, I am going to bring you a fresh perspective on everything we talk about. A fresh perspective on the news of the day … a fresh perspective on information provided by our government, such as the unemployment reports … a fresh perspective on what the administration is promoting to try to impact your perceptions … a fresh perspective on what’s happening in Washington and how what happens there affects you … and a fresh perspective on all of the many challenges and issues that we face in this country. And most important, a fresh perspective -- my perspective -- on how we can solve these problems and challenges that we face. That is the philosophy behind every single show we put together everyday.
‘‘ Every show, everyday, I am going to bring you a fresh perspective. ’’
