Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session final
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Transcript of Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session final
![Page 1: Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session final](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b556364a795979748b48dd/html5/thumbnails/1.jpg)
Webinar Session
May 28th 5pm EDT
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Meet The Team
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Agenda
1. What is Rock The Post
2. What is crowdfunding
3. How to craft a pitch
4. Marketing efforts
5. Communications with followers
6. The JOBS Act
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What is Rock The Post?
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Founding and Launch
• Rock The Post was founded in October 2010.
• Rock The Post was launched in November 2011.
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Where did the idea come from?
• Gap in the market• Entrepreneurs and small businesses had
difficulty gaining access to capital. • 98% of the time, VC’s and Angel
Investors would reject business plans.• Seed stages are funded mainly by
friends and family.
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What is crowdfunding?
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Definition of crowdfunding
Crowdfunding is a collective cooperation, attention and trust by people who network and pool their money to support efforts initiated by other people or organizations.
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Alternative way to fundraise
• Rock The Post is just like traditional fundraising.
• Via crowdfunding, project creators are able to reach the crowds with built in social media features.
• 25-40% of the traction comes from your inner networks, such as friends and family.
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Mechanics of crowdfunding
1. Registration
2. Project creation
3. Approval process
4. Post is published
5. Marketing efforts
6. Target is successfully reached
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Psychological component
People pledge for 3 reasons:
1. People connect with the message
2. People connect with the uniqueness in which you raise the funds
3. People connect with the rewards
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Mistakes that lead to crowdfunding failure
• Not nailing the presentation • Not doing enough research • Weak planning ahead of time• Lack of a solid marketing plan • Asking for the wrong amount of money• Failure to promote • Ignoring the audience
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Why is crowdfunding good
for companies ramping up?
1. Free marketing
2. Feedback or comments from other members
3. Funding
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Tax implications
Did you think Uncle Sam would give you a pass?
3 categories of tax:
• Sales Tax • Income Tax • Gift
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How to craft a pitch
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Target the right audience
• Who will you target?• How do you relate to them?• How will you engage them?
Note: Make sure that your post is geared toward to the right industry, and that your marketing efforts stay aligned.
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Having an awesome visual pitch
• The first 30 seconds is your chance to shine.
• With the video, you will raise 10 times more money.
• Keep it to 2-3 minutes maximum.
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Clear description of the project
• Introduction• Overview of the project• Include team members, if possible• Long-term goals• Presence on the web (social media
website URL, etc. )
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Setting reasonable goals
• Reasons for starting the campaign• Targets to achieve (weekly/monthly)• Be realistic with your numbers• Outline steps that will help you to meet
the objectives
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Offer enticing rewards
• What will you give in return for their pledges?
• Will it be enough to turn heads?
Note: Offer cool tangible rewards in order to increase pledges and traffic to your post!
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Launching the campaign Now is time to start spreading the word:
1. Friends
2. Family
3. Colleagues
4. Social media
5. Link to your project under your email signature
6. Target media publications
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Marketing efforts
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Strategy
• Find evangelists to help spread the word.
• Know what media publications you will target and who to contact.
• Put all the email lists and contacts all together so that you can start the email blasts right away.
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Channels for spreading the word
• Speaking engagements• Affiliate with associations
and organizations• Blog writing• Widget on your website• Meetups and other events
• Email blasts• Forums• Press release• Community
bulletin boards• Social media
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Passion and energy
• Don’t be shy • Open yourself to the world• Believe in yourself in order to have
others believing in you• Have a compelling story• Show off your knowledge within the
field of your post
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Communications with followers
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Comments • Questions• Feedback• Criticism• Compliments
Note: Avoid taking them personally!
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Messages
Remember to be: • Responsive• Reliable • True to the people
who cared about your project
Purpose:• One to one
communication• Personal level
communication with your supporters
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Engagement with your fans
• Constant updates• Keep supporters updated with your
progress• Keep your word• Be honest
Note: After all, what’s crowdfunding without the crowd? ! Keep your crowd happy!
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The JOBS Act
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What does it mean for crowdfunding?
• Before the JOBS Act, only accredited investors (1% of the US population), had access to investing in startups
• Crowdfunding is the solution to help small businesses lift up the US economy by having accredited and non accredited investors be part of private offerings.
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Why are small businesses are so important?
• They pay 44% of total U.S. private payroll.
• Small businesses generated 65% of net new jobs over the past 17 years.
• They hire 43% of high tech workers.
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Thank you for attending
For further questions or comments please contact
Alejandro Cremades [email protected]
Tanya Prive