Assessment of the Bearing Capacity of Foundations on Rock ...
Rock Solid Biz Foundations...Rock Solid Busine! Foundations Masterclass Goal Se"ing • What are...
Transcript of Rock Solid Biz Foundations...Rock Solid Busine! Foundations Masterclass Goal Se"ing • What are...
Rock Solid Business FoundationsMasterclass
Goal Setting
• What are your revenue goals?
• What date are you planning on hitting that goal?
• What are you selling? What’s the price point?
• Do you have any upsells? What’s the price point?
• How many sales do you need to make to hit your revenue
goal?
• Break it down to each month, each week, and each day?
• How are you going to track those numbers?
Here are the questions you should be asking:
• What are your revenue goals? $100,000
What date are you planning on hitting that goal? December 31st, 2019
• What are you selling? What’s the price point? Selling Tassi $47 Monthly, $399 Annual
• Do you have any upsells? What’s the price point? Inner Circle Monthly $97, Annual $600
• How many sales do you need to make to hit your revenue goal?
Tassi: $100,000 / $47 = 2,128
Tassi Annual: $100,000 / $399 = 251
• Break it down to each month, each week, and each day?
Monthly: 2,128 / 12 = 178 per month
(178 x $47 = $8,366 x 12 = $100,392)
Weekly: 2,128 / 52 = 41 per week
(41 x $47 = $1,927 x 52 = $100,204)
Daily: 41 / 7 = 6 per day
(6 x $47 = $282 x 365 = $102,930)
• How are you going to track those numbers?
Memberpress, Stripe, PayPal, Quickbooks
Revenue FormulaAnnual Revenue Goal / Product Price = Annual Product Sales Goal
Annual Product Sales / 12 Months in the year = Monthly Product Sales Goal
Annual Product Sales / 52 Weeks in the year = Weekly Sales Goal
Annual Product Sales / 365 Days in the year = Daily Sales Goal
Do this for all your products
Product Planning
• How many products will you have? • What are the prices? • How will you create them? • Beginner Product and Price? • Intermediate Product and Price? (upsell) • Advanced Product and Price? (Ultimate goal) • How many products of each will you need to sell?• Who’s your target audience? • How will you monitor those results?
Here are the questions you should be asking:
Product Goals
• How many products will you have? 7 • What are the prices? $47 - $600• How will you create them? Video Recordings with Camtasia, Create Ebooks with
Canva• Beginner Product and Price? TASSI $47• Intermediate Product and Price? Biz Builder Bootcamp $399• Advanced Product and Price? Inner Circle $600• How many products of each will you need to sell? (Use prior formula) • Who’s your target audience? Small Business Owners with 1-3 employees • How will you monitor those results? Memberpress, Stripe, PayPal & Quickbooks
Here are the questions you should be asking:
Sales Logistics
• How will you sell products?
• Website? Wordpress, Wix, Shopify? Clickfunnels?
• What will you use to send invoices?
• Wave? Invoicely? Quickbooks? PDF’s?
• What shopping cart will you use (if you need one)?
• WooCommerce?
• Payment Processing?
• PayPal? Stripe? (Don’t forget those 4% transaction fees)
• How will you monitor those results?
Here are the questions you should be asking:
Sales Logistics
• How will you sell products?• Our Website (Wordpress)
• What will you use to send invoices? • Quickbooks
• What shopping cart will you use (if you need one)? • Memberpress
• Payment Processing? • PayPal & Stripe
• How will you monitor those results?• Memberpress, PayPal, Stripe, and Quickbooks
Here are the questions you should be asking:
Marketing & Promotions• How will you be promoting?
• With what? Online Marketing? • Social Media? What platforms?
• Who creates the content & the schedule? • Who schedules it or posts?
• Online Ads? • Who will run them? & Which platforms?
• Videos? • What kind? • Who creates them? • Where will they go?
• SEO & Blogging? • Who will write?
• Email Marketing? • What service? Who writes them? How frequently?
Here are the questions you should be asking:
Marketing & Promotions
• How will you be promoting? Social Media, Content Marketing, Advertising, & Email Marketing• Social Media? Facebook, Twitter, Pinterest, Instagram & YouTube. I create the schedule and content
and management.• Online Ads? We will run Facebook & Pinterest Ads. $500 Budget per month, per platform.• Videos? Facebook Live, Pre-Recorded and Uploaded to YouTube, Webinars, Facebook & Instagram
Videos. • SEO & Blogging? Blogging with SEO Yoast. Pinterest, Facebook & Twitter to Promote Content
Organically. • Email Marketing? Active Campaign. Email 3 x Weekly.
Here are the questions you should be asking:
Marketing Assets
• What will you need to market your products? • Graphics? Flyers? Media Kit? Services Guide?
• Graphic Design?• Do you need to outsource this?• Will you hire on Upwork? Fiverr?
• Can you afford a designer or will you DIY? • Canva or Photoshop?
• How many graphics will you need? What kind? • Videos?
• Facebook Live? Lumin5? Instagram Story? YouTube?
Here are the questions you should be asking:
Marketing Assets
• What will you need to market your products? Social Media Graphics• Graphic Design? DIY with Canva & Photoshop • How many graphics will you need? What kind? TONS for social media posts• Videos: Facebook Live & Webinars with Zoom
Here are the questions you should be asking:
Marketing Execution
• How often will you post online? • To what channels?
• When will you promote? • How will you collect emails?
• How often will you email your list? • What will you advertise? When? • How will you track your data?
Make Your Plan
Marketing Execution
• How often will you post online? 3 - 5 times per day. • To what channels? Pinterest, Facebook, Twitter, & Instagram• When will you promote? 1 x per day• How will you collect emails? Using a Free Guide as an Opt In
• How often will you email your list? 1 - 2 Times Per Week• What will you advertise? When? 1 x per week• How will you track your data? clicky.com
Make Your Plan
If I had to start over tomorrow…here’s what I would do• Revenue Goals would be $100,000 per year. ($273 per day) • Selling Tassi $47 product. Need to sell 6 per day• Will upsell into Biz Builders Bootcamp and Inner Circle for increased revenue.• Selling from Website. Using Memberpress plugin for purchases and PayPal / Stripe for payment processing.
• Will track sales and revenue with memberpress transaction reports, PayPal, Stripe, and
Quickbooks integration to reconcile. • Promoting with Social Media, Webinars (Video), Email Marketing, and Advertising. • Will create graphics with Canva for social media posts. • Will grow email list with Active Campaign, offering a free guide and email list 3 times per week with at least 1 offer. ($80 per month expense)
• Will promote once per day. • Will monitor website traffic and analytics with clicky.com for tracking.
If I had to start over tomorrow…here’s what I would do• Will use TASSI to post on Facebook & Twitter. • Tailwind for Pinterest and grum.co for Instagram scheduling (Total expense $20 per month) • Will write blog posts 1 time per week, promoting free guide and TASSI. Adding blog post
to social media schedule• Host 1 promotional Webinar per month with Zoom (Total Expense $54 per month) • Keep expenses low by DIY’ing graphics, ads, writing, and social media scheduling.
Social Media Plan
Q&A