Rock Now! Reader Profile

-96% Own a TV-85% Own a

iPod/mp3 player-97% Own a PC/Laptop

-95% Spend 10+ listening to music

a week

-94% Keep up to date with the

latest tech and use social media-92% Have

broadband access -90% Socialise

more than 3 times per week.

Male: 60%Female:40%

Average age: 18

Young Socialites: Young people who enjoy listening to alternative rock music as well as

caring about their appearance.