Rock Hard Peanuts Brand Summary · 2017-05-19 · Rock Hard Peanuts Brand Summary Vision: Create a...
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Rock Hard Peanuts Brand Summary Vision: Create a edgy peanut brand that delicately straddles the fine line between sex, food, and humor. Brand: Rock Hard Peanuts…”The Longest Hardest Peanuts” Brand Guarantee: We guarantee a salty explosion of flavor every time you put our hard peanuts in your mouth Customer Learning: It doesn’t matter if you are a guy or a girl….nobody wants to put short, soft peanuts in your mouth! Potential Market Segments T-shirts: Several designs created Food Novelties Target Customers College-30’s with juvenile senses of humor Spring Breakers Vacationers-Ski towns, beach towns, etc. IP/Assets RHP Brand, T-shirt Designs, Funny Slogans associated with the brand, and Website Proxy Brands Big Johnson, Big Dog, Coed Naked Key Difference: Food masks the abrasiveness…brand is more subtle and takes time to sink in! GTM Strategy Partner with a reputable firm that can help commercialize the brand to the target segments Channel Options Novelty stores (Example: Spencer’s), T-shirt stores in vacation areas, Truck Stops, mainstream department stores? T-Shirt Slogans: Men’s TShirts The Longest Hardest Peanuts A Salty Explosion in your Mouth Never Soft Swallow them Whole Reach In My Pocket and Grab One Put them in your Mouth A Quick Shot of Protein You’re Going to like how our hard peanuts taste in your mouth Partner Oppt’ Slogan: The Official Peanuts of Viagra/Cialis users across the world Rock Hard Peanut Butter: “Made From The Hardest Peanuts” Gay Pride Parade: Filling Mouths at Gay Pride Since 1969 The Official Snack of Gay Men Everywhere We Guarantee A Salty Explosion of Flavor every time you put our peanuts in your mouth Womens Tshirts Don’t Settle For Soft Peanuts How Hard are Your Peanuts? Do I Make your Peanuts Hard Backside of Shirt: “I don’t put peanuts in my mouth often but when I do I prefer them to be Rock Hard” Sport Slogans Football: 4 th and 8 & ½ Inches Racing: Our Pole Position is Always Upright Baseball: Filling Mouths at Baseball Fields Since 1859 Basketball: Take it to the Hole Skiing/SnowBoarding/Surfing: “Ride ‘Em
Transcript of Rock Hard Peanuts Brand Summary · 2017-05-19 · Rock Hard Peanuts Brand Summary Vision: Create a...
Rock Hard Peanuts Brand Summary Vision: Create a edgy peanut brand that delicately straddles the fine
line between sex, food, and humor.
Brand: Rock Hard Peanuts…”The Longest Hardest Peanuts”
Brand Guarantee: We guarantee a salty explosion of flavor every time you put our hard peanuts in your mouth
Customer Learning: It doesn’t matter if you are a guy or a girl….nobody wants to put short, soft peanuts in your mouth!
Potential Market Segments
T-shirts: Several designs created
Food
Novelties
Target Customers
College-30’s with juvenile senses of humor
Spring Breakers
Vacationers-Ski towns, beach towns, etc.
IP/Assets
RHP Brand, T-shirt Designs, Funny Slogans associated with the brand, and Website
Proxy Brands
Big Johnson, Big Dog, Coed Naked
Key Difference: Food masks the abrasiveness…brand is more subtle and takes time to sink in!
GTM Strategy
Partner with a reputable firm that can help commercialize the brand to the target segments
Channel Options
Novelty stores (Example: Spencer’s), T-shirt stores in vacation areas, Truck Stops, mainstream department stores?
T-Shirt Slogans: Men’s TShirts The Longest Hardest Peanuts A Salty Explosion in your Mouth Never Soft Swallow them Whole Reach In My Pocket and Grab One Put them in your Mouth A Quick Shot of Protein You’re Going to like how our hard peanuts taste in your
mouth Partner Oppt’ Slogan: The Official Peanuts of Viagra/Cialis
users across the world Rock Hard Peanut Butter: “Made From The Hardest
Peanuts” Gay Pride Parade: Filling Mouths at Gay Pride Since 1969 The Official Snack of Gay Men Everywhere We Guarantee A Salty Explosion of Flavor every time you
put our peanuts in your mouth Womens Tshirts Don’t Settle For Soft Peanuts How Hard are Your Peanuts? Do I Make your Peanuts Hard Backside of Shirt: “I don’t put peanuts in my mouth often
but when I do I prefer them to be Rock Hard”
Sport Slogans Football: 4th and 8 & ½ Inches Racing: Our Pole Position is Always Upright Baseball: Filling Mouths at Baseball Fields Since 1859 Basketball: Take it to the Hole Skiing/SnowBoarding/Surfing: “Ride ‘Em
Brand Mascot-”Hardy”
Edgy!
Funny!
Phallic!
Sporty!
T-Shirt Designs
Designs and Slogans are just scratching the surface
Good news about the civil charges against Rock Hard Peanuts!
Civil charges against Rock Hard Peanuts LLC (Denver, CO) have been dismissed by the Colorado District 3 court. The charges, filed by an unnamed woman, stated that she choked on three Rock Hard Peanuts that were in her mouth at the same time. Rock Hard Peanuts claimed that the eating instructions explicitly stated that a person should put a maximum of two Rock Hard Peanuts in their mouth at a time; and that is only recommended for people with many years experience of putting long, hard peanuts in their mouth. After 5 days of intense arguments from the prosecution and defense the case was thrown out because it was determined that the plaintiff had put three extra long, extra thick Rock Hard Peanuts in her mouth without choking after taking some ecstasy at a college party 10 years before.
Rock Hard Peanuts, a T-shirt and peanut distributor who claim to sell “The Longest Hardest Peanuts”, believe this ruling should allow them to expand into additional global markets that have previously been dominated by shorter, softer peanuts. CEO Art Vandelay believes that everyone who enjoys putting peanuts in their mouth would prefer longer, harder peanuts. He says Rock Hard Peanuts has spent years analyzing the peanuts market and they have boiled all their research down to one key takeaway “It doesn’t matter if you are a guy or a girl….Nobody wants to put short, soft peanuts in their mouth”.
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