Rock and Roll Night Proposal

7/30/2019 Rock and Roll Night Proposal

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P R O P O S A L

HARMLESSINVESTMENT



This is Tribute for Musicians,

For You This is an Ocean,

For Fans This is Wonderland.



Waktu itu, kami sedang memimpikan sebuah festival musik

yang sangat menyenangkan dan luar biasa bagi semua oranguntuk diselenggarakan di sini. Kemudian kami terus- menerus

mencari informasi bahkan dari titik terjauh di dunia, untuk terus-

menerus meng’upgrade’ mimpi kami sehingga semakin manis

untuk membayangkannya.

Perjalanan ini dimulai, ketika kami menyadari bahwa hanya ber-

mimpi dan meng’upgrade’ mimpi akan sesuatu yang kami in-

ginkan, sangatlah sudah klasik. Kami mulai menyadari bahwa ini

bukan lagi hanya sebuah mimpi, melainkan sebuah konsep luar

biasa yang bisa diwujudkan. Kemudian kami berkumpul untuk

menyatakan kesungguhan, dan berkata satu sama lain,

“Bagaimana dengan berkarya?”.

Berbekal niat baik untuk menitikkan karya bagi musik Indonesia,

lahirlah cerita ini, “Rock n’ Roll Nights Of Wonderland” , sebuah

acara yang tidak memiliki kepentingan lain, selain memberi

warna bagi musik di Tanah Air.

Kami coba tuangkan semuanya dalam bentuk bahasa ide, ide

yang kami kembangan dengan rapih, tajam, teliti, dan tertata,

yang kuat akarnya dari konsep yang paling besarnya, sampai

yang paling detail sekalipun. Kemudian setelah jadi, kami yakin,

bahwa “This is could be done” dan “It is beautiful, to be done”.



Kami telah dan akan keluarkan segala kemampuan, pengeta-

huan, dan energi muda kami untuk menjaga sekuat- kuatnyaagar acara ini berjalan sampai selesai, sehingga kami bisa mem-

bagi dan menyebarkan cerita dan semangat ini.

Kami yakin, inilah festival musik terbaik bagi semua yang terlibat

didalamnya, musisi; corporate; dan fans. Bergabunglah bersama

kami, izinkan kami, awasi kami, bimbing kami, kerja sama

dengan kami, agar kita bisa menunjukan apa yang sebenarnya

generasi yang akan memimpin masa depan mimpikan, bisa

menjadi kenyataan.

Inilah kami, sekumpulan dari generasi masa ini, yang melahirkan

suatu konsep dan ide dari ketulusan mimpi, dan percaya diri

atas perwujudannya. Semoga perasaan, pengetahuan, mimpi,keinginan, kesiapan dan kesungguhan ini, dapat menjadi bekal

awal untuk diberikannya kepercayaan kepada kami.

Salam paling hangat,

Fikar Rizky Mohammad

Director of “Rock n’ Roll Nights Of Wonderland”



Your Journey Start Here



Background: Rock N’ Roll Nights’ path to festival site.

Path toFestival

Site



Rock n’ Roll Nights is a magnificent avant-garde two daysmusic festival that will be held at Ciater SPA which have breathtaking panoramic area in 24-25 July of 2010. This festival, builtby three main of strengths. The first strength of this event is themusic. There will be four spectacular stages with different con-

cepts that will be beautifully packed in Rock n’ Roll music withdifferent themes. The main stage at this festival will indulge thefans with impressive rock n roll performances of by top-notchinternational bands. This is where thousands of lights and pre-cious sound are on their high tension.

On the second stage, top local bands will give their best per-formance where the audiences will be spoiled by a lot of play-ful rides that will evoke a warm and cheerful atmosphere.

Aside from the main stage and second stage, this festival alsohas two different third stages, named Tribute Stage and GenreStage. “Tribute Stage” will satisfy the audiences with bandsthat specialized on performing cover songs from Rock n Rolllegends.

Last but not least, the audiences will experience an unforget-table moment at this festival by performances in “Genre

Stage”, according to its name this stage will perform Rock nRoll show with special music segmentation such as 80’s Rock,Rock n Roll Blues and 90’s Rock.



Nature which stands as the second strength of this festival willbring a fresh atmosphere which will definitely give complimentto Rock n Roll spirit. Like no other music festivals in Indonesia,this festival bravely chose a venue that will be located near to thetea plantations that grace the green hills and slopes of Mt Tang-

kuban Perahu, a distinct one-thousand-one-hundred and fiftymeter high volcano. Besides, great weather and fresh air at 10 -16c temperature will most likely be another allurement of thefestival. Congruent as being an an innovative music festival, RockN’ Roll nights strives to pamper their audiences with new andbold concepts, this festival will give a daring experience to enjoyRock n Roll music by hot spring pool that can be enjoyed duringthe show.

In addition, great music and beautiful nature will combine withthe theme that will make a perfection of this festival. As it is im-portant, the third element of this festival will be its theme that is“Wonderland”. In this festival “Wonderland” stand as a weaponas this festival present this not only music performances but alsothe full package of entertainment for everyone where the audi-ences could get great foods, playful rides, shopping place whichaccompanied by marvelous music in a beautiful place. Therefore,it is not only the fans of Rock n Roll music who can enjoy thisfestival, but also everyone who wants to be rejuvenated by thisdistinct and marvelous concept.



Rock N’ Roll Nights is a new, unforgettable experience. This is the place wheremusic lovers can spend their most valuable weekend within a year. This is theplace where people never find something like this before. Let alone imagine.This is beyond everyone’s ultimate dream. In this experience, music perfor-mances are not only single weapons. We made a very good atmosphere that canbe felt during this event. Three different elements will collaborate here, nature asthe core, music as the generator of adrenaline and happiness, and the artisticaspect as the complement of both amazing nature and music that echoed.

This event will be held in the middle of the forest , where the birds are still sing-ing on the tree and the sun is like one big toy balloon, far far away from thehustle and bustle of the big city. It is a place with beautiful scenery at an altitudeof 3000 feet above sea level. The road that passes through the forest with tall

trees and rice fields are very neat and will faithfully accompany you along the journey towards this event. You will also not worry about distance because theplace is only an hour away from the city. We provide all of this for all the music lovers in Indonesia and this is the place for them to gather around and watch their favorite music played by dozens of greatrock n’ roll musician. Rock n 'roll music will reverberate in every corner of theplace and atmosphere of the festival that is the birthplace of rock n’ roll will com-plete joy in this event.

Wonderland atmosphere will be present here and will bring joy without limits.Rides such as baby beautiful ferries wheel, carousel, and other festivals typicalgame would be presented here. Artistic decorations in beautiful festival will gen-erate a great atmosphere at this event. Wall that contains the history of rock n'roll and all about rock n' roll would be presented fully in this event. Not onlythat, everyone will be spoiled with typical food and drink festivals such as hotdogs, cotton candy, pop corn, and others. We will be ready to serve and main-tain the security of all people with security very friendly, gently, and enthusiastic.

With all of that, we are confident that it is the greatest rock n’ roll festival music inIndonesia that will brings a new and great experience for all of the Indonesianpeople. This is all in the name of Rock ‘n Roll. Let’s make it the first and greatestRock ‘n Roll in Indonesia and enjoy your Rock n’ Roll journey!

The Abstract



Background: Rock N’ Roll Night’s intersection between main stage-second stage to genre stage-tribute stage

Path to

“Tribute”&“Genre”

Stage



The Venue



H

MainStage

SecondStage

GenreStage

Resort Site

Festival Site

CampingGround II

Camping Ground I

Camping Ground III

TributeStage

Rock N’ Roll Nights will be situated in Ciater Spa, JalanRaya Ciater, Subang, West Java on 24 - 25 July 2010 from

8 am on the first day until 12 pm on the second day.

During festival time, the venue will be split by two mainsite; Festival site and Resort site.

Total Area: 55 hectareFestival Site Area: 20 hectareResorts Site Area: 35 hectare

Venue maximum capacity: 200,000 visitorsPrepared at the Rock n’ Roll nights: 30,000 visitors

Temperature on July: 10 - 16 C



That will be a main stage at this event. Once you have set foot on this amaz-ing site and have gotten over the view, you'll want to take a look around. Thisstage will present the landscape as a background view behind the stage andthere will be Rock n 'Roll word that will stand up over the hill and you’ll easily

see it, similar to Hollywood sign in Hollywood Hills, USA. Area around thestage can be filled by 16000 visitors and this is where international artists willplay their beautiful music, where our carefully selected topnotch quality rock‘n roll acts will perform. 30% of our “make venue up” budget is allocated in

this stage. This area will be converted into a mini wonderland that will evokethe atmosphere of a music festival, so the experience of the audience can bemore powerful than ordinary music festival. This is where the flecks of Ciater

breeze and the sound and lighting of 200.000-watt amplifier will emerge andcreate a perfect harmony. Our magical fireworks will flash up the skies in the

end of the event.

Main Stage

In this stage, we will be presenting top local performers to perform. A littlewonderland will be precisely shown up in this area. An attractive rides will bean added value for this area; little carrousel and baby beautiful ferries wheel

that will mesmerize the audiences with seeing the beauty of this festival indifferent way. With the capacity of 8000 people and backed up with a huge

amount of flowing visitors who originally wanted to visit the main stage, this

stage is certainly alluring. 20 % of our “make venue up” budget is allocatedfor this stage. This is where the beautiful music and happiness will be a perfect

match to gain the joy.

Second Stage

SecondStage

“Thisishistory,thisishistory.Righthere,rightnow”

-NoelGallagher,August11,1996



Missing The Beatles, Queen, Misfits, NOFX, The Police and the Likes? This isthe place to fulfill the thirst. This tribute stage will give you bands that willperform legendary songs written by famous names in the rock ‘n roll history, atremendous euphoria throughout the nature. We will create beautiful memo-ries that will not be forgotten. This stage area will be combined with the foodcourt area, where the audiences can buy and eat their food while enjoying themusic. Food and beverages in here are typical with the festival, from hotdog,french fries, beef, ribs, lemonade and tons of other foods and beverages willfulfill this area. Small typical games of the festival like “throw the duck”, “hitthe alligator”, “shoot em’ up” with an attractive gift will enliven the atmo-sphere here. This stage can accommodate about 3000 people. This stage willnot going to be less interesting with other stage area because the area hasthe additional attraction, like food court and games.

Tribute Stage

This kind of stage has never existed before. It is built in the area of hot waterpool. Good music + hot water pool + chilly weather? Couldn’t be better. Withthe capacity of 2000 people and appearances of various streams of music, soviewers can enjoy music while enjoying the warm bath of hot water pool in thecool weather. This is a stage that will be filled by performers who specializedin musical genres and have their own mass, ranging from 70's rock music until

the 90's, rock n’ roll blues and many more. There will be some beverages cafein the middle of the pool, so people can enjoy their drink to make themwarmer while enjoying their favorite music. With a soft lighting and hilariousmusical sound, this stage instantly put three elements into one.

Genre Stage

Background: Rock N’ Roll Nights’ main stage and second stage venue

MainStage



The Facilities

All the audiences will be facilitated by shuttlebus and shuttle service. Shuttle bus meetingpoint is available in the middle of Bandung forfree at unlimited return trip from 8am until12pm. There, we will provide 50 bus with thecapacity of 40 people each, thus every tripwith the full-fleet will be around 2000 people.

This venue is also complemented by an exclusive foodcourt, in this food court the audiences will be spoiled by“Festival” typical foods and beverages such as hotdog,popcorn, cotton candy, beer, soft drinks etc. Not only that,we also provide restaurant and lounge, who serves morevariant main course, appetizer and light snacks. You canenjoy your pleasure and chill time in here. Hopefully, thefestival atmosphere will spread even more intense.

Food Court,Resto &Lounge

As there are many famous bandsand singers who will perform in thisevent. The visitors will be also facili-tated by the merchandise shop thatwill sell many things according totheir favorite bands or singers suchas t-shirt, sticker, key chain, etc.

Merchadise ShopWe will provide hot water poolthat can be enjoyed for free bythe visitors; this area will also becomplemented with the stagethat will be played special musicgenre in rock n’ roll.

Here will be hundreds of stands in this event. There aremany things that people canfound here, from rock n’ rollproperty to tattoo booth willbe here to fulfill festival con-cept in Rock n’ Roll Nights.

Hot Spring Pool

Limited parking lot is available in three location, one inside CiaterSPA with 4000 cars capacity, and two parking lots nearby Ciater Spawith maximum capacity of 1000 cars each. From there, a shuttleservice is available all time to take the fans to get into the festival.

Parking Lot

Stand & Booth



The Features

Fireworks

This screen will be useful for the audience tosing along concert even though they did not

know or forget the lyrics of each song. Lyrics of each song to be performed by all artists will be

out on the screen. This screen will help theaudience to enjoy the performances of their

favorite bands with more depth. This is a prayeranswered for those forgetful audiences.

Sing It! ScreenUnique festival games from the old to modern onesare to be provided here. We provide games thatusually can be found in a festival. Huge range of gifts from band merchandises to poster with artist

signature are there to be grabbed!

Games

The earliest documentation of fireworks datesback to 7th century China where they were firstused to frighten away evil spirits with their loud

sound and also to pray for happiness and

prosperity. We want to bring this beautifullighting from hundreds of firework in the end

of each day; these thousand fireflies will coverup the night sky. This will be the sign for the

end of the event on that day. No wonder,fireflies will always be a great goodbye.

SING IT! SCREEN



We will provide a camping ground in thearea of the event. This area can be usedfor the fans to rest or wait for their favoriteband play. Beside official facilities, theycan build their own tent or mat there. Inthis area there will be also booths thatsells food & beverages.

This area can be used by the entire audience withcertain amount being charged.

Camping Ground

TentTent



Background: Rock N’ Roll Nights’ Camping Ground

Themusic!Themagic!Thetotalexperience!-RollingStone

Tent

Tent

Tent



“RockN’RollwasSomethingLikeaDeliverer.”-LittleRichard



MARKETINGPLANNING



GENERALOBJECTIVE

This website provides an informationdatabase about Rock N’ Roll Nights for thepublic. Starting from the general descrip-tion of the event, festival guide (what tobring and what not to bring, do and don’t,safety and general tips, maps, how to gethere, etc.), performers lineup, transporta-tion facilities that are available, and manymore. Online ticketing can also be donethrough this website. The purpose of this

website is to facilitate all visitors who wantto know and access all information aboutRock N 'Roll Nights.

Website

Marketing & Promotion team’s main objectiveis to attract over 60.000 people to be involvedand attend Rock N’ Roll Nights event througha wide range of innovative, effective, andcomprehensive marketing strategies in twomain target areas, Bandung and Jakarta.

Promotion General Overview

The Street Soldier concept is arevolutionary marketing strategyconcept that we are going toimplement to promote thisevent. We will invite the generalpublic to participate in ourpromotional event by tellingthem to create a poster aboutour main artist in the event. Theyneed to create a brilliant posterand post it in a strategic place of their own choices. Then, theyhave to take a photo with theirposter and submit it to us. Thelast step is that we will choosefive winners from this contest

and they will have the chance tomeet & greet with the artist theypromoted through their posters.

Street Soldier



We believe printed media as one of the vital meansof promotion due to its wide access to public’s

attention. The printed media includes marketingitems such as magazines, banners, posters, and

flyers. For each of those marketing approaches, wehave prepared a variety of concepts in order to

make the advertisement appealing and enticing tothe public. Moreover, we will provide information of

our progress of the event on the printed media byshowing the public an integration advertisement(i.e. pictures that will show stages of our prepara-tion) and by issuing press release. Therefore, the

printed media will have a personal attachment with

the general public, catching their attentionthroughout the advertisement campaign.

Print Media

This is another fresh marketing strategythat is going to be implemented in Rock’n

Roll Nights. Rock and Roll Nights Com-mitee will choose 5 representatives to

generate massive public attention through

their unique facial expression, back-ground, and public popularity. The Iconswill appear in most of the printed media

promotion acting as the central characterin the ‘integration advertisement’. The

‘Icons’ are made to bring massive publicinterest and attention, becoming the

masterpiece of any music festival.

The Icons!

Facebook and Twitter has become a global socialnetwork that can be utilized for strategic market-

ing purposes in Rock'n Roll Nights, especiallywith the collaboration of ‘The Icons!’ strategy.

From our Facebook and Twitter account we willpost a ‘status’ showing where our five icons willbe. The challenge will be to find them, and the

first five people who found them will get two freetickets and fully covered accommodation fees forthe two days journey. The expectation is that the

public will follow our updates in Facebook andTwitter respectively. Furthermore, public’s interestin Rock and Roll Nights will grow even more and

will result in high attendance on the day.

Catch The Icons!



Radio and TV advertisement has also beenpinpointed as an important marketing strategy.Not only we will utilize those avenue of advertise-ment in conventional ways, but we will also have

programs that will attract the general public to getinvolved. One of the programs will be a radio quizabout the event and general knowledge on music.The prize will be a free ticket and a meet & greetticket. This method is expected to increase thepublic interest for this event and increase publicawareness. Also, we plan to conduct an interviewwith the performers about their impression on theevent, before or after performing. On the otherway, TV advertisement would really help our pro-motion to reach all the people who watched it ouradvertisement and series advertisement will beapplied in TV advertisement.

TV & Radio Advertisement

We identified targets of Jakarta and Bandung Edu-cational Institutions as our promotionalapproaches. Those chosen universities andschools are considered to be the most beneficialareas among the others. This way hopefully willgive us a free word-by-mouth marketing to theircircle.

Education Institution

One of our strategies is by reaching the musiccommunities in Jakarta and Bandung to promoteour event. We will invite them to contribute in thisevent. Gain the trust and support from the com-munities will determine the success of this event.Therefore, we emphasize a great deal of concernin this approach.

Besides, the gathering places of these communi-ties are proven to be vital spots for spreading post-ers and flyers.

Community Promotion

We will also promote our event by using bundlingand cooperation method. These are methodswhen we cooperate with partners to achievepublic recognition. For example, a product willhave Rock'n Roll Nights' flyer in its package. Inreturn, Rock'n Roll Nights will put the product logoon our publication materials to induce a mutualcooperation. The product gets to increase thebrand awareness, while the event will get moreattention.

Bundling and Coorporation



We would like to held 3 times pre-event before the main event. Event will be held in 3 different places. 3 pre-event with3 different concept and in 3 different place. The creation of a pre-event is one of the most effective marketingstrategies.Since it will served, as a notification to the general public that a big event is unravelling. The purpose will alsobe as a pre-cursor to what the public can expect from the main-event, which will be held in May. Moreover, the pre-event will give the public its first ‘taste’ of the main-event which will consequently be responsible for forming the ‘first

impressions’ of the main- event. The after effect of a pre-event does not stop only to those came to the occasion, butin general the public will feel that with an excellent pre-event the promoter of the event is serious and has enoughfunds to make a brilliant main- event.

The main idea of a pre-event is to let the public know what they could expect from the main-event coming soon in July.Therefore the theme of the first pre-event will follow the theme of the main-event, which is ‘wonderland’. How- ever, itmust be said, due to several factors not all that is going to be exhibited in the main-event will be shown in the pre-event. Thus why we have undertaken the theme of the first pre-event to be ‘the stairway to Rock and Roll Nights: Ataste of the wonderland”.

Pre Event

There will be rock and roll bands who haveagreed to perform in the event. Also there willbe performances by bands that have qualifiedour audition, process which will be heldbefore the pre-event.

Band

Food and rock n’ roll bazaar held at the pre-event. According to plan, the bazaar will beheld on the avenue available at the eventplace. The bazaar will be fulfill with stuff from :

Rock N’ Roll Merchandise ( Everything aboutRock N’ Roll stuff is available here )

Rock N’ Roll Apparel Bazaar ( Local Brand,Rock N’ Roll Nights Apparel, PerformersApparel )

Food and Beverages

Festival Games

Bazaar

The decoration of the pre-event will comprehen-

sively adopt the ‘wonderland’ theme. There willbe colorful decorations that will attract the atten-tions of many eyes.

Wonderland Taste



“It’sjustrockn’roll,itjustsohappenswewritemostofit”

-JohnLennon,June11,1964



WHERE IS

YOUR NAME

?



In Rock N’ Roll Nights, we differentiate the promoting campaign, there are difference function of Marketing and Promotion.We set marketing’s role as the way to attract people to come to this event which is sponsored by your company, while Promotion play its role to announce people that there will be an event sponsored by you. Therefore, whetherthose people come or not to this event, Rock n’ roll Nights will expell your company’s name out loud and widely as investorswho make it real. Now, it is time you will see where will we put your names if you decided to join us in this event.

B r o a d c a s t m e d i a p l a y s a b i g r o l e i n p r o m o -

t i o n . W e w i l l p u t a n a d v e r t i s e m e n t i n t h e

r a d i o s , o n a i r i n t e r v i e w s w i t h t h e c o m i t -

t e e , a n d a d l i p s b y t h e r a d i o a n n o u n c e r . O f

c o u r s e i n t h e a d v e r t i s e m e n t s w e w i l l i n -

c l u d e t h e s p o n s o r s w h o m a k e o u r e v e n t

r e a l . A l s o , w e w i l l m a k e t h e r a d i o s a s o u r

t i c k e t b o x a s a f o r m o f p a r t n e r s h i p b e t

w e e n t h e c o m i t t e e a n d t h e r a d i o s .

BroadcastMinimum of 10 Events, 20 Distros,40 Music Studios, 100 Schools &Universities, Malls, and 20 CafesFlyers play the role as the grasspromotional tool in Rock N’ RollNights. It will signaling, it must bea great event with powerful con-

cept inside, which has an intrega-tive advertisement, start fromnewspaper, end by pieces of paper. Your name are everywhere.

Flyers

Poster : Events, Distros, Music Studios, School &Universities, Malls, Cafes, and CommunitiesPoster is one of the most flexible media that is able tobe placed almost anywhere. We will put these postersin minimum of 10 Events, 20 Distros, 40 Music Studios,

100 School & Universities, Malls, and Cafes and otherstrategic areas and local music communities to attracttheir attention both to this event and also increase yourbrand awareness. We will release 4 series of postersthat describes the journey of this event.

Posters

Where is your name?

Newspaper : National & local scale newspa-

pers. We will put up a full page advertise-ments in newspapers that will show our event

details (location and date, performers lineup, facilities, features, and spirit) and yourname as our sponsor who made this eventreal. We will have 3 slot for our promotionattributes in National-scale newspaper. Justfor additional information, we will also placeour advertisement in our printed media part-ner (magazine, tabloid, etc.).

Newspaper : National & local scalenewspapers. We will put up a full pageadvertisements in newspapers that willshow our event details (location anddate, performers line up, facilities,features, and spirit) and your name asour sponsor who made this event real.We will have 3 slot for our promotionattributes in National-scale newspa-per. Just for additional information, wewill also place our advertisement inour printed media partner (magazine,tabloid, etc.).Newspaper : National & local scale

newspapers. We will put up a full pageadvertisements in newspapers that willshow our event details (location anddate, performers line up, facilities,features, and spirit) and your name asour sponsor who made this event real.We will have 3 slot for our promotionattributes in National-scale newspa-per. Just for additional information, wewill also place our advertisement in

PROMOTION



A broad range of our promoting causes this difference. For example, we're also going to promote our events nationally, throughNational – scale newspapers (8 Times Full color, Full Page) and 80 times of half-slot in minimum 4 National - scale Television channel,to announce that there will be an event that your company sponsored, although basically, our most target market for fans are onlypeople from Jakarta and Bandung. In conclusion, your name is in guarantee that not only will be known as our investor towards60,000 of our fans, but also to people, that facing National Television, and National Newspaper. It’s a big number.

(Installed maximum 7 x 24 hours since you put signature)Vertical Banner : Riau Street, Cihampelas Street and Sukajadi AreaHorizontal Banner : Cisitu Street, Setiabudi Area, Sumur Bandung Street, Ganeca Street, TubagusIsmail Street and way to Ciater from BandungWe will put up 2- sides vertical banners attached to the electrical poles along the way, a minimumof 10 in Riau Street, 10 in Cihampelas, and 10 in Sukajadi while 50 horizontal banners will be put upbetween Bandung and Ciater, 3 in Cisitu Street, 5 in Setiabudi Area, 5 Tubagus Ismail and other

strategic area in Bandung, with your brand name , logo, and spirit in every single of them.(Increasing component will be installed, accordance to the time that we already set)

Banner

Jakarta : One in Senayan area, one in Gatot Subroto area and one in Pondok Indah area.Bandung : One in Pasteur Intersection, one in Wastu Kencana,one in Dago Intersection and one in Sulanjana Intersection.Baligho: one in Cihampelas and one in TamansariBillboards and Balighos are the most prestigious promotion tool that we rank after the TV commercial, there will be a big chancefor people to notice your brands due to its locations and size. Furthermore we will change the billboards’ design intensively peri-odically based on the progress of Rock N’ Roll Nights journey (details are attached).

Billboard & Baliho

TVC: National TV, CinemasTV advertisement is unquestionably the advertisement that will reach many layers of markets. We also plan to make a part-nership with cinemas to play our video advertisement before they play the movies. Considering the people who come to thecinemas, it is a great opportunity for you as our sponsor to increase your brand awareness to the mid to high-end market seg-ment. We will put our advertisement in 30 times of 1/2slot (15 second) on minimum 4 National TV.

TVC

ATTRIBUTE



B r o a d c a s t m e d i a p l a y s a b i g r o l e i n p r o m o -

t i o n . W e w i l l p u t a n a d v e r t i s e m e n t i n t h e

r a d i o s , o n a i r i n t e r v i e w s w i t h t h e c o m i t -

t e e , a n d a d l i p s b y t h e r a d i o a n n o u n c e r . O f

c o u r s e i n t h e a d v e r t i s e m e n t s w i l l i n c l u d e

t h e s p o n s o r s w h o m a k e o u r e v e n t r e a l i t y .

A l s o , w e w i l l m a k e t h e r a d i o s a s o u r t i c k e t -

b o x a s a f o r m o f p a r t n e r s h i p b e t w e e n t h e

c o m i t t e e a n d t h e r a d i o s .

BroadcastFlyers: Events, Distros, Music Stu-dios, Schools & Universities, Malls,and CafesFlyers play the role as the closingpromotional tool in Rock N’ RollNights. We will only spread the flyersonce and it will be near to the event’s

day in order to be the final an-nouncement for every potentialspectators. We will create andspread our new different style of flyers in a more large numbers.

Flyers

Poster : Events, Distros, Music Studios, School &Universities, Malls, Cafes, and CommunitiesPoster is one of the most flexible media that is able tobe placed almost anywhere. We will put these postersin minimum of 10 Events, 20 Distros, 40 Music Studios,100 School & Universities, Malls, and Cafes and otherstrategic areas and local music communities to attract

their attention both to this event and also increase yourbrand awareness. We will release 4 series of postersthat describes the journey of this event and double upthe numbers of our posters with another new series of our poster.

Posters

Where is your name too?

We will put up a full page advertisements innewspapers that will show our event details

(location and date, performers line up) andyour name as our sponsor who made thisevent reality. We will put 5 times advertise-ment in the last 2 months before the event.Just for additional information, we will alsodouble up our advertisement in our printedmedia partner (magazine, tabloid, and etc.)

We will put up a full pageadvertisements in newspapersthat will show our event details(location and date, performersline up, facilities, features, andspirit) and your name as oursponsor who made this eventreal. We will have 3 slot for ourpromotion attributes inNational-scale newspaper. Justfor additional information, we willalso place our advertisement inour printed media partner(magazine, tabloid, etc.).Newspaper: Kompas and PikiranRakyat We will put up a full pageadvertisements in newspapersthat will show our event details(location and date, performersline up, facilities, features, andspirit) and your name as our

MARKETING



Vertical Banner : Riau Street, Cihampelas Street and Sukajadi AreaHorizontal Banner : Cisitu Street, Setiabudi Street, Tubagus Ismail Street, Way to Ciater fromBandungWe will put up vertical banners attached to the electrical poles along the way, a minimum of 30 inRiau Street, 30 in Cihampelas, and 30 in Sukajadi while 200 horizontal banners will be put up inbetween Bandung and Ciater, 3 in Cisitu Street, 7 in Setiabudi Area, 10 Tubagus Ismail and othertop of crowded streets in Bandung, with your brand name and logo in each one of them.

Banner

Billboard : Jakarta : Senayan, Gatot Subroto and Pondok IndahBandung : Pasteur Intersection, Wastu Kencana, Dago Intersection and Sulanjana Intersection.

Baligho : one in Cihampelas and one in TamansariBillboards and Balighos are the most prestigious promotion tool that we have after the TV commercial, therewill be a big chance for people to notice your brands due to its locations and size. Furthermore we will changethe billboards’ design periodically based on the progress of Rock N’ Roll Nights journey. We will double upnumbers of our promotion billboard since we entering a MARKETING ATTRIBUTES TIME.

Billboard & Baliho

TVC : National TV, CinemasTV advertisement is unquestionably the advertisement that will reach many layers of markets. We also plan to make a part-nership with cinemas to play our video advertisement before playing the movies. Considering the people who come to thecinemas, it is a great opportunity for you as our sponsor to increase your brand awareness to the high-end market segment.We will increase the number of slot in here with 50 times of 1/2slot (15 second) on minimum 4 National TV.

TVC

ATTRIBUTE (Installed 60 days to the event dates, 24 MAY 2010)



FOOD COURT Your company name and logo will be

overstated on the tissue, plate,

apron, popcorn container, hot dogpack, and all of food stand whichoperated by Rock n Roll Nights on

food court area.

RESTAURANT and BARWhen the visitors come and enjoy

their meals, they could see that all of the apron, coasters, plate and tissue

holder are exclusively covered byyour company name and logo.

PLAY GROUND

Every visitor could see your companyname and logo clearly in this area.

All vehicles in the playground will bedecorated by your company attri-

butes and also all the properties willbe ornamented by your company

passion.

MERCHANDISE SHOP (TITLESPONSORSHIP)

Varieties of merchandise that will bedecorated by your company name

and logo. Such as key chain, cap,t-shirt, sticker, pin, ID holder, waist

bag, wallet, guitar pick, boxer(underwear), sweater, backpack,

poster artist sign, DVD’s, arm brace-let, necklace, cigarette container

PUBLIC RESTROOMIn public restroom we will put your

company name and logo on therestroom box.

Until where is your name?

FESTIVAL SITE



Fact your name.

0.0 0.1 0.2 0.3 0.4 0.5

Other Region

Jakarta

Bandung

0.00 0.05 0.10 0.15 0.20 0.25

July

June

May

April

March

February

Ad Budget Allocation by Location

Ad Budget Allocation by Month

Ad Budget Allocation by Media

0 10 20 30 40 50 60

Media TV

Media Cetak

Flyers

Poster

Baliho

Billboard



P r i n t e d M e d i a

2 0 1 0

J u l y

W e e k l y

J u n e

W e e k l y

M a

y

W e e k l y

A p r i l

W e e k l y

M a r c h

W e e k l y

F e b r u a r y

W e e k l y

W o r k f o r c e g a t h e r i n g

E d u c a t i o n i n s t i t u t i o n a p p r o a c h

P o s t e r S p r e a d i n g

F l y e r S p r e a d i n g

R a d i o & M a g a z i n e

A d v e r t i s e m e n t b r o a d c a s t

M a g a z i n e a d v e r t i s e m e n t

R a d i o i n t e r v i e w

V i d e o & T V C

A d v e r t i s e m e n t b r o a d c a s t e d i n

T V

A d v e r t i s e m e n t b r o

a d c a s t e d i n C i n e m a s

B i l l b o a r d & B a l i h o

B a l i h o i n s t a l l m e n t B

a n d u n g

B a l i h o i n s t a l l m e n t J a k a r t a

S e r i e s I , F i r s t

e d i t i o n

S e r i e s I ,

S e c o n d e d i t i o n

S e r i e s I , T h i r d e d i t i o n

S e r i e s I I , F i r s t e d i t i o n

S e r i e s I I , S e c o n d e d i t i o n

S e r i e s I I , T h i r d e d i t i o n

S e r i e s I I , F o u r t h e d i t i o n

S e r i e s I I , F i f t h e d i t i o n

S e r i e s I I I , F i r s t e d i t i o n

S e r i e s I I I , S e c o n d e d i t i o n

S e r i e s I I I , T h i r d e d i t i o n

S e r i e s I I I , F o u r

t h e d i t i o n

S e r

i e s I I I , F i f t h e d i t i o n

S e r i e s I V , I n d o n e s i a n e d i t i o n

S e r i e s I V , I m p o r t e d e d i t i o n

S e r i e s I V , F i n a l e d i t i o n

B a n n e r I n s t a l l m e n t

S t r e e t s o l d i e r s o u n d i n g

T a r g e t c o m m u n i t y

s e a r c h

I n v i t e t h e t a r g e t c o m m u n i t y t o c o m e

t o o u r s h o w



“Forme,It’saboutthemusic.I’mjustthemes-senger.IcarryamessageandIhopetobeabletodothatasasIlive.IfImay,I’lljustgooverthere

andplay”-EricClapton,RockandRollHallofFame,March6,2000



PROMOTION

DETAILS



Event Place and D-day

Facilities

Promotion Details

1st

2nd

3rd

4th

There will be phrase that states “coming soon” written in big fonts which will also be deco-rated with Rock N Roll Nights Theme (Font, color, design, etc)

A plain picture of our event place. There will be a caption: “what will happen on ciater spa andresort? Stay Tuned.” which is decorated with Rock N Roll Nights Theme (Font, color, design,

etc)

The construction of the festival half-finished. For the first time there will also be the webaddress of Rock N’ Roll Nights written in a contrast colour.

Event place completely decorated and ready for the day of the event. And finally there will bea big sentence that reads “dd.mm.yy at Ciater Spa and Resort. Rock N Roll Nights” which isfully decorated with Rock N Roll Nights Theme (Font, Ferris wheel, design, color, etc)

1st

2nd

3rd

4th

5th

The Icons! watching their favorite artists while they are enjoying the hot spring pool.

The Icons! are looking excited in Rock N’ Roll Nights shuttle bus.

The Icons! are enjoying the view of Rock N’ Roll Nights venue, overlooking them from theFerris-wheel

With each pose, The Icons! relaxing themselves in the tent provided in the camping are of RockN’ Roll Nights.

The Icons! shopping at Rock N’ Roll Nights merchandise stands area and also enjoying theirmeals at our food-court.



25 Reason

Should You will join one of the greates

Rock N’ Roll Nights will be an avant-grade

Join Rock N’ Roll Nights and you will

Rock N’ Roll Nights is created from thousands of brilliant ideas that has been

Rock N’ Roll Nights will be the first music festival in Indonesia that

Rock N’ Roll Nights will give you the biggest opportunityThere will be lots of world-class performances fro

Rock N’ Roll Nights will have 4 different stage

Rock N’ Roll nights will provide features and facilitie

Rock N’ Roll Nights will certainly give people

Rock N’ Roll Nights will feature a wide range of integrated s

This event will also have ‘The IcoRock N’ Roll Nights will certainly promote your compa

Rock N’ Roll Nights gives your company opportunity to pr

Rock N’ Roll Nights will be covered by hun

Your company will ‘fly’ higher th

Rock N’ Roll Nights will take and

Rock N’ Roll Nights will create DVD live Your company will have full freedom to design,

Rock N’ Roll Nights will build a sustainable cooperation with

Rock N’ Roll Nights will be a big investment opportu

Rock N’ Roll Nights will try to provide a structured and well-organized partner

You just only have to invest and Rock N’ Roll Nights will e

Your wish is our command and Rock2 days, 4 stages, 60.000 people, hundreds of commu



s Why You

Join Usock N’ Roll event in Indonesia.

d most exquisite music festival in Indonesia.

the part of Indonesia’s music history.

cumulated and will be actualized in one magnificent concept of music festival.

as the real rock and roll history as its underlying spirit of the event.

o be the center of attention in Indonesia’s music industryocal and international acts in Rock N’ Roll Nights.

with 4 different concepts in one music festival.

hat are not commonly seen in other music festivals.

w experience to enjoy and visit music festival.

al-advertisement in both the printed and electronic media.

!’, making it easily recognizable.not only as a sponsor but also as the part of our event.

ote in a large- scale in a relatively short and effective time.

ds of printed media and national television.

it was with Rock N’ Roll Nights.

ull 60.000 people only in 2 days.

om CIATER SPA that will sell worldwide.corate, and utilize the agreed sponsorship area.

ery institution and corporation that are included in this event

y for your company and Rock n Roll Nights vice versa

p right from the beginning of the cooperation until the end of the partnership

ure a successful promotional campaign for your company.

Roll Nights is in charge to realize it.y, lots of performance, once in a lifetime opportunity .



Your Opportunity

Exclusive sponsorship rights include the naming of the primary part before theevent name. Your organization may brands area as you see fit as 20 booths.

Title Sponsorship

Exclusive stage sponsorship rights include the naming of the primary stage after the sponsor. Your organizationmay brands the stage as you see fit either with a banneror other unique logo placement.

Main Stage

Sponsorship (1slot)Exclusive stage sponsorship rights include thenaming of the secondary stage after the sponsor. Your organization may brands the stage as you seefit either with a banner or other unique logo place-ment.

Second Stage

Sponsorship (1slot)



Exclusive stage sponsorship rights includethe naming of the tertiary stage after thesponsor. Your organization may brands thestage as you see fit either with a banner orother unique logo placement.

Tribute StageSponsorship (1 Slot)

Exclusive stage sponsorship rights includethe naming of the tertiary stage after thesponsor. Your organization may brands thestage as you see fit either with a banner orother unique logo placement.

Genre StageSponsorship (1 Slot)

Each sponsor will get category exclusivity in their sponsor agreement. Sponsorship opportuni-ties will highlight the participating businesses in a way that ensures positive associativebranding and an overall increase of brand recognition.

Each sponsor will creates their own custom marketing experience, the Rock N’ Roll NightsFestival is dedicated to fulfilling your company’s marketing wishes through creative andeffective associative branding.

Exclusivity



The ConclusionFor fans, Rock N’ Roll Nights will be an unforgettable journey of won-derland in the real world. Here, they will experience music festival wherethey could get almost everything they ever imagined. Rock N’ RollNights won’t be just another common music festival for them becausenot only fulfilled with dozens of local and international performancesbut also held in a land full of breathtaking views, where in here theycould enjoy music melodies in their own way. Colorful carrousel, babybeautiful ferris wheel, and fireworks will be a perfect combination for re-viving their spirit in this music festival. All of fans will see what they arenever see, hear what they are never hear and feel what they are never

feel in Indonesia’s music festival. This history, right there.

For musicians Rock N‘ Roll Nights will be a gathering place for musicianswhere they can share their masterpiece to fans ears. This is the placewhere musicians can express their music and arrange their signatureharmony and melody for their closest friend, fans. They can be whateverthey want and express their music on the best synergy, not only for theirfans but also for what their life is for, music. Rock N’ Roll Nights will give

them something that will amaze their heart to perform in wonderlandworld that they are never seen before. With new experience and new at-mosphere, Rock N’ Roll Nights will be a paradise for every musicians.

In the end, for the corporate this is the chance where you can be thepart of this wonderful journey and make all of those things real. An op-portunity to be the part of Indonesia’s music history. Come join us, rollthe people with new experience, rock the crowd like no other music fes-tival ever do and be the part of this magical wonderland tour. Let’s we

feel all of these together when these words have been changed into aRock N’ Roll Nights of Wonderland.

We are at most welcome for any kind of your call for further discussionor question about any information in this event. Your participation willgenuinely make a history on Indonesia’s music festival.

Hit us on:[email protected]

+62813.8330.2560



agreement Yes, i want to support Rock N’ roll Nights!

Please sign me up as a supporter and sponsor of the event.

This is the option of sponsorship I will provide (mark one):

Name

Title Sponsorship

Main Stage

Second Stage

Tribute Stage

Genre Stage

Price

IDR 12.500.000.000

IDR 3.500.000.000

IDR 2.500.000.000

IDR 1.500.000.000

IDR 1.500.000.000

Name:Company:Address:Telephone:

SIGNATURE



“Don’tbeafraidtothenewidea,beafraidtotheoldone”-RockN’RollNightsofWonderland2010



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Rock and Roll Night Proposal

Documents

Transcript of Rock and Roll Night Proposal