Rocawear: India LaunchBy Ranjith Chandran & Yogesh Dwivedi

Origin

American Urban Clothing & Accessories Manufacturer based in New York

Created in 1999 by Jay Z and Damon Dash

Has had annual sales of $700 million

Origin

Total 7 Outlets in US(1 NY, 1 PA, 1 GA, 2 CA, 1 IL, 1 MD)

Offices in UK, Japan, Canada, Europe and Middle East

In March 2007, Jay Z sold the rights to Iconix Brand Group for $204 million

In 2012, Rocawear was valued to be worth $667 million

Segmentation

Ravi Jain, age 25 years, unmarried, BBA graduate from Hinduja college, did his PG in marketing from Welingkars Institute of management studies, living in Lokhandwala, Andheri- (west), working as a Digital marketing Manager at OLX.com, earning 9 plus lakhs p.a

A liberal and independent guy who believes in living life on his own terms, Likes to hangout at clubs & pubs, travels to goa every year with friends, Attends sunburn event, likes hip hop, rock and trance music

Segmentation

Smita Shah, 27 year old, Unmarried, born in Mumbai, shifted to Bangalore, IT engineer graduate from VJTI, works at Samsung India (Mobile division) as an Opearting System expert, earns 12 lakhs p.a

As an OS expert he owns every new product of Samsung mobile, spends time listening to music specifically Hip Hop music, likes to experiment and loves to be among the first, has a good collection of wardrobe and has a high self esteem

Segmentation

Talvinder Singh, 26 year old, Unmarried, born and brought up in Mumbai, a post graduate from Sydhenam Institute of Management studies and research, working as Associate Wealth Manager at Kotak Mahindra Bank, earning upto 8.5 lakhs p.a

An energetic, self confident and sophisticated individual who is proactive in his approach, likes to attend parties on occasional basis, likes to experiment and loves music, he loves socializing with people and has a good taste for food and attire.

USP

Destination brand for Street Savvy Customer

Clever Innovation in Fabrication, Application and Design

Quality product at a fair price

Personalised and Unique shopping experience

Tagline

COME

SHOP

CONQUER

&

AtAndheri West