Coupon. Promotion. Redemption.

ROBINSON

Background

Robinson Department Store Public Company Limited operates department stores under the name "Robinson". With concept of "Robinson Your Life Revitalizer", it offers merchandises to best fit its customer lifestyle with innovative store format and services and widest market coverage in Thailand. At 2012 year-end,

The Company has 34 stores across the country, comprising of 11 stores in Greater Bangkok and 23 stores in the upcountry.

powered by

Objectives

To provide Privilege Redemption with QR code

To manage Mobile Campaigns with Real-Time and Location Based Capability

To Push Notification to Robinson’s Target group

To manage the application via Merchant Management System (MMS)

To track statistics result in Business Dashboard

SHOPPENING’s benefits and how it can be integrated to ROBINSON Business :

powered by

Downloads

Go to App Store or Play Store And search for “Robinson

Department Store”

Install “Robinson Department Store” Application for free

Robinson Department Store Application will be at your phone’s home page after

installed

1 2 3

powered by

Feature Overview

Login/Signup Highlight Main Menu Coupon and Redemption Magazine Location Social Network Pages Notification Nearby Promotion Share, Tweet and Email QR Scan

1 2 3 4 5 6 7 8 9

10 11 12

powered by

Feature – Login/Signup

Login/Signup

Users can Login with : 1.  Facebook account. 2.  Email. (Users have to create

new account first for registration and then can login with email)

Or users can “Skip” login and enter to the application. Anyway, users can logout from Robinson’s application with the menu “My Account” in the application.

1

powered by

Feature – Highlight

Highlight The first page and also the first tab of Robinson’s application is “Highlight”. Users can see the highlight things in this page including e-coupons, news and promotions, magazine. When users select any highlight things, they will enter directly to that section in the application. Those highlight things are arranged by Robinson’s Administrator.

2

powered by

Feature – Main Menu

Main Menu The next section is “Menu” and it’s the main menu of other sections including : o  GIFT (e-Coupon) o  Nearby o  Magazine o  Location o  Notification o  My Account o  Social Network Pages

ü  Facebook ü  Twitter ü  YouTube ü  Instagram ü  Google+

3

powered by

Feature – GIFT (e-coupon)

GIFT (e-coupon)

Users can update and get the privileges from Robinson Department Store with “GIFT” feature. Users can update the list of Robinson’s Privilege and see the detail and condition of each “GIFT”, and then they can redeem it at Robinson department store by scanning QR code.

4

powered by

Feature – GIFT (e-coupon)

When shoppers see your promotion on the application, they'll simply redeem the privilege at the merchant by

Redemption Process

Show the result at Store

Scan QR Code at Redemption Material

of Robinson Click “USE” to redeem

powered by

Feature – GIFT (e-coupon)

Redemption Material

After you have created a campaign, you can print the redemption material to let users scan the redemption QR code at the cashier when they're paying and later track your campaign results. The redemption results will be automatically shown as your

campaign’s total sales and redemption statistics in your Business Dashboard.

powered by

Feature – GIFT (e-coupon)

For example, ROBINSON has a coupon which ROBINSON customer can use at any ROBINSON’s branches. After the customer views this offer in ROBINSON application and then adds this coupon to their PASSBOOK, SHOPPENING can alert this coupon when they are in Airport via Passbook.

Real-Time & Location-Based Offer via Passbook

powered by

Feature – GIFT (e-coupon)

Step 1 : C h o o s e y o u r p r e f e r e n c e ROBINSON promotion and click at Passbook icon.

Step2 : View each coupon detail and then click “Add” at top-right of coupon.

Step 3 : Coupon will be added to their Passbook. When user is at particular ROBINSON branch, Passbook will alert this coupon.

powered by

Feature – GIFT (e-coupon)

After you have created a campaign, you can print the promoting materials with the promoting QR code to let users scan it when they want to see campaign detail on the application.

Additional : Promoting Materials

Scan QR Code at Promotion Material of Robinson See the privilege from Robinson

powered by

Feature – Magazine

Magazine

Users can update the latest trends, news, promotions, and events from Robinson with Robinson’s “Magazine”.

5

powered by

Feature – Location

Location

Users can find the Robinson’s branch Location with “Location” section. Furthermore, They can see the contact information, the detail of the branch location, and they can get the direction to that branch by linking with to Google Map’s feature “Get direction”.

6

powered by

Feature – Social Network Page

Social Network Page

Users can easily follow Robinson’s Social Network pages with Robinson’s application integrating from Facebook, Twitter, Google+, Instagram and YouTube.

7

powered by

Feature – Notification

Notification Users can receive the notification directly from Robinson’s Administrator to get the updates including; new e-coupons, new magazines, and new promotions.

8

powered by

Feature – Nearby

Nearby

Users can find the nearby privilege and promotions by using “Nearby” feature. Moreover, this feature will provide the distance between users and Robinson’s branch.

9

powered by

Feature – Promotion

Promotion Users can update the privilege and promotion from Robinson with “Promotion” feature. They can use the filter to see the promotions and privileges in ; o  Nationwide o  Branch o  Brand o  Others

10

powered by

Feature – Share, Tweet, and Email

Share, Tweet, and Email Users can share each privilege, e-coupon, promotion, and magazine to their’s Facebook Timeline, their Twitter Timeline, or email it to their friends.

11

powered by

Feature – QR Scanner

QR Scanner to Redeem Users can use QR scanner in Robinson’s application with promotion materials to enter to the privilege or with redemption materials to redeem the privilege at Robison department store.

12