Robi ad-maker-bangladesh-2016- TEAM DISTORTION
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Transcript of Robi ad-maker-bangladesh-2016- TEAM DISTORTION
![Page 1: Robi ad-maker-bangladesh-2016- TEAM DISTORTION](https://reader036.fdocuments.net/reader036/viewer/2022081520/587eb2891a28abbb688b5521/html5/thumbnails/1.jpg)
TEAMDISTORTION
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TARGET MARKET
Age group: 18-55 Who are looking to color their homes
Newly wedded couples
People making house from saving
People switching from rural area to
urban towns
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Campaign Objectives
-To create awareness about the benefit and attributes of elite paint.
-To create an emotional attachment with the consumer. -To make it as first choice over Berger and Asian paint.
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THE BIG IDEA
To approach the target market with an emotional and rational approach to make elite paint their first choice of paint for coloring house.
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Rangiye din apon rong eCAMPAIGN NAME-
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TVC
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MAGAZINE COVER
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NEWSPAPERAD
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LEAFLETS
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BILLBOARDBILLBOARD
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In shop poster and Signboard
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VIRAL MARKETING
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Elite paint selfie contest
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Photo booth
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BUDGETING
TVC(inclusive of airing cost)- 4,00,00,000
Radio Ad - 2,00,00,000
Newspaper ads(150*5000) - 7,50,000
Magazine cover 12000*10- 1,20,000
Leaflets (300000*3) - 90,00,000
Billboard (10*100000)- 1,00,00,000
Photo booth (10*10000) - 1,00,000
TOTAL - 7,99,70,000
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THANK YOU,
Any Questions?