Roberto Suárez Candel: Trendy ve vysílání evropské veřejné služby
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Trends in European Public Service Broadcasting Dr. Roberto Suárez Candel Head of the Media Intelligence Service (MIS) Prague, May 25 th 2016 @_robertosuarez #EBUresearch
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Transcript of Roberto Suárez Candel: Trendy ve vysílání evropské veřejné služby
Trends in European
Public Service Broadcasting
Dr. Roberto Suárez Candel
Head of the Media Intelligence Service (MIS)
Prague, May 25th 2016
@_robertosuarez #EBUresearch
THE EBU
The European Broadcasting Union (EBU) is the world's foremost alliance
of public service media organizations.
73 Active Members and 36 Associate Members in 76 countries across
Europe and beyond.
Mission: defending the interests of public service media and promoting
their indispensable contribution to modern societies.
The EBU is a world-renowned point of reference regarding media industry
knowledge and expertise, particularly in broadcast technology and
innovation, training, research and European media law.
EBU GLOBAL PRESENCE
THE EBU IN NUMBERS
Providing EBU departments and Members with reliable
market data, trustworthy analysis and relevant
arguments.
www.ebu.ch/mis [email protected]
MEDIA INTELLIGENCE SERVICE
WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation
THE DECLINING WEIGHT OF EU COMPANIES
US 54,2%
Japan 17,5%
Europe 26,2%
Others 2.1%
US 68,8%
Japan 15,4%
Europe 11,8%
Others 4.1%
2007 2013
Source: EBU, based on data from European Audiovisual Observatory.
Breakdown of the worldwide audiovisual market (based on breakdown of audiovisual turnover of leading companies by nationality)
WHO DOES CONTROL THE MEDIA ARENA?
21st Century Fox
>400 thematic TV channels all over Europe.
Satellite platforms in 5 EU countries, including UK, Germany, Italy + USA, Australia and Asia. Worldwide cinema activities.
Time Warner
>240 thematic TV channels all over Europe.
Leading FTA generalist TV channels in 6 central EU markets through CME.
Worldwide cinema activities.
WHO DOES CONTROL THE MEDIA ARENA?
WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation
Newcomers
Platforms, Devices
TELECOMMS – THE POWERFUL INCUMBENTS
NEWCOMMERS – THE PLATFORM THREAT
FAST DEVELOPMENT OF THE SVOD OFFER
Scandinavia
+
…
Middle East
Africa
Latin America
Yuzu
Eastern Europe
Ivi IttOtt Tv
Asia
Iqiyi
Source: EBU based on European Audiovisual Observatory and Eurodata TV Worldwide
Technology innovation turns the ‘simple’ broadcasting
environment into a complex media scenario
MULTIPLICATION OF DEVICES
Installed connected devices (millions)
Source: IHS
By 2020 there will be around 2 bn connected devices across Europe,
more than 8 connected devices per broadband household.
approx. 30%
smart TVs in Europe
2007 2014
1.7 4.7
Number of connected devices
Share of connected smart TV among all TV sets
O% 11%
Per household
0.7 2 Per individual
MULTIPLICATION OF DEVICES
WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation
Fragmentation(s)
Newcomers
Consumption trends
Platforms, Devices
Data, Algorithms
THE CONVERSATION
PRISM BRIAN SOLIS & JESS3
conversationprism.com
Traditional media
outlets now compete
for the time and
attention of the
viewers within a
continuously
expanding
matrix of
services.
WHERE IS OUR AUDIENCE?
Will we witness the
end of the TV era?
CONSUMPTION TRENDS
20
Internet
+20%
-2%
Media consumption time in Western Europe
Evolution 2014 - 2017
TV Radio Newspapers
/ magazines
-2% -7%
Forecast 2017:
the growth
of Internet time
is expected to have
little impact
on TV and radio
consumption
Source: ZenithOptimedia, Media Consumption Forecasts 2015
CONSUMPTION TRENDS
21
In 2014,
Europeans viewed on average
3:57 of
TV per day
(20 minutes more than in 2008)
Source: Eurodata TV Worldwide, based on 43 European markets
Daily TV viewing time per individual Europe
3:37 3:42 3:47 3:48 3:55 3:54 3:57
CONSUMPTION TRENDS
22
In the UK,
TV content* accounts for
90% of total viewing time
among adults 16+
* Live TV, recorded TV, broadcaster VoD
Source: Ofcom, Digital Day 7-day diary, 2014
Live TV
69%
Recorded TV
16%
Broadcaster VOD
5%
Subscription VOD 3%
Short online clips 2%
DVD / Blu-ray / VHS 5%
Total daily viewing
4:18
Watching activities in % of total viewing time United Kingdom, adults 16+
CONSUMPTION TRENDS
PSM, BE WHERE THE AUDIENCE IS
A NEW USER CULTURE?
Content Curation
Recommending / Sharing
WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation
Fragmentation(s)
Newcomers
Consumption trends
Platforms, Devices Regulation
Data, Algorithms
EUROPE FACES A TRUST/GOVERNANCE CRISIS
Source: EBU based on Eurobarometer 84 Media Intelligence Service – Trust in Media 2016
NET TRUST IN MEDIA ON EU LEVEL
-7
-10 1
-35 19
Net Trust Index = ‘Tend to trust’ – ‘Tend not to trust’
27
Why?
Who? What? How?
DO NOT UNDERSTAND WHAT PUBLIC SERVICE MEDIA STAND FOR
MARKET PLAYERS, CITIZENS AND EVEN POLITICIANS
What value?
PSM KEY ISSUE
DO NOT UNDERSTAND WHAT PUBLIC SERVICE MEDIA STAND FOR
MARKET PLAYERS, CITIZENS AND EVEN POLITICIANS
PSM KEY ISSUE
PSM LEGITIMACY, ROLE AND REMIT ARE
CONTESTED
THE ACCOUNTABILITY PARADOX
PSM State
Citizens
Market
? Backwards
accountability
Forward
accountability
PSM CONTRIBUTION TO SOCIETY
WWW.EBU.CH/PSM-CONTRIBUTION-SOCIETY
PSM CONTRIBUTION TO SOCIETY
WWW.EBU.CH/PSM-CONTRIBUTION-SOCIETY
Public Service Media as a key driver and a strong partner to:
- Ensure the future of the European national media industries
- Maximize and distribute the benefits delivered by technology innovation
and new media
- Develop national cultural industries
- Support the well-being of democracy across Europe
Dr. Roberto Suárez Candel
Head of the Media Intelligence Service (MIS)
@_robertosuarez #EBUresearch
