Robert Sharp & Associates Interactive Media Services.
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Transcript of Robert Sharp & Associates Interactive Media Services.
Robert Sharp & AssociatesInteractive Media Services
Radio took 38 years to reach 50 million users, Facebook took only 2
What do you want to accomplish?
– Where do you focus your efforts?
– How do you engage?
– What are the best sites and tools to use?
– How do you make the most of your time?
– Is it possible to tie all your different social media efforts together?
Clear the clutter:
1. Monitor the social web
2. Aggregate content
3. Use a range of social tools to establish your presence
4. Manage your information
1. Monitor the social web
Free
• Google Alerts• search.twitter.com• blogsearch.google.co
m• boardtracker.com• socialmention.com• twazzup.com
Premium
• Radian6• Vocus• Cision• Spiral16• Andiamo• Trackur• Raven
Google Reader
• Aggregate feeds– News– Blogs– Alerts– Search results RSS
• Share content
3. Most commonly used types of social media sites:
– Media sharing • YouTube• Flickr
– Microblogging • Twitter• Identi.ca
– Networking • LinkedIn• Facebook• MySpace
• 77% of total US Internet audience views online video
• Average length of video on YouTube – 3.5 minutes
• 13 hours of video are uploaded to YouTube every minute
• Largest age group on Twitter: 35 – 49• Ranked the third most used social network with
roughly 6 million unique monthly visitors (Compete.com).
• In February 2009, Twitter had a growth of 1382%• The ability to twitter via a mobile phone is a
driving factor in the social network’s success.• Number of tweets to date: 2 billion (and
counting)
• Find people in your industry - colleagues, clients, prospects, new employee or employer.
• Improve your own personal search engine rankings.
• Develop your professional image.
• More than 200 million active users• More than 30 million users access Facebook
through mobile devices• Fastest growing demographic is over 35• February 2009 – People used social network
sites more than they used web-based e-mail (Nielson report)
Email Social Media
• Dashboard or “portal”
• Keep up to date on social sites, mail, blog, twitter feeds, and news
• Find the information you want without the need to visit multiple sites
Connect
The Future
Integrated
Simplified
Shatter the Corporate Website-Jeremiah Owyang, Forrrester Research
Intelligent & Intuitive
Relevant Advertising