Robert Scoble - The Frictionless World Arrives
Transcript of Robert Scoble - The Frictionless World Arrives
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INBOUND15
The Frictionless World Arrives
Robert Scoble
Futurist, Rackspace
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#INBOUND15
Frictionless
Robert Scoble@Scobleizer
Rackspace’s Futurist
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Assumptions.
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Reduce friction + new experiences = winning.
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Frictionless means:New urbanist
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One car.
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Five forces bringing us less friction
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Frictionless thinking:How well do you know your customers?
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Frictionless thinking: Pinpoint Marketing.Vintank geofence.Contextual Cheerios.Know your mobile customer
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Beaconify These little radios makefrictionless experiencespossible
your way to frictionless
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Sales increased 20%The first week!
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Tapingo already has 70% of SCU transactions
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HouseCall “uberized”San Diego
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What’s next?
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VR and AR: the future
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VR Cameras
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AR
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Our world is freaky
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Privacy? No, Uber!
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Or something else?
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Robert Scoble@Scobleizer
Rackspace’s Futurist
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INBOUND15
Thank you!!