ROBERT MORRIS UNIVERSITY:

“JUMPSTART YOUR CAREER”

Overview Background Information Critique of Robert Morris Website Target Market Budgeted Medium Positioning Statement

Slogan Creative Executions Sales Promotions Public Relations

Background Information Revolutionary Reconnaissance

Mission Statement:“Revolutionary Reconnaissance strives to be a leader in supporting

local commerce by advertising to our client’s needs. It is our goal and life work to better the community around us, for a more prosperous economy.”

Operate Regionally 2212 Noblestown Road, South Hills Minutes away from Pittsburgh

Employment Full-time Part-time Internship Opportunities

RMU Website Critique Pros

Visually Appealing Fluidity Content

Cons  Title Bar Tabbing Graphics Personal Touch

Target Market High School Students

Regionally Nationally

General Information Social Media Print Media Effective Advertising

Budgeted Medium Radio

Rationale: Cost Reach and Frequency Popular Radio Stations

Buy: Morning Drive Afternoon Drive

Positioning Statement Job Placement

New Focus Safety Resources Slogan:

“Jumpstart Your Career At Robert Morris!”

Student – Faculty Engagement

Expansion

Creative Execution Commercial Radio Script Billboard Bus Advertising Email Online Advertising Charity Sponsor Print Media Sporting Events

CommercialVoice 1 says: Here at RMU, you

matter...Duration: 4 seconds

CommercialVoice 2: (continued) our student to faculty ratio enables you to

stand out and be more than just a number

Duration: 4 seconds

CommercialVoice 3: Our business school is

one of the few accredited by The Association to Advance Collegiate

Schools of BusinessDuration: 5 seconds

Commercial Voice 4: our 92% job placement along with resources, allows you to be confident in paving your

road to successDuration: 4 seconds

Commercial Voice 5: We are expanding, and

want you to be a part of our exciting future

Duration: 5 seconds

Commercial All the voices then say

"jumpstart" individually; and at all the same time say "your career at

Robert Morris University“Duration: 7 seconds

Radio Script Voice 1: Sitting around waiting to get your career started

in business? Check out Robert Morris University. Located at 6001

University Boulevard in Moon Township, this small, close knit campus will be the right fit for you!

Robert Morris University School of Business, is AACSB accredited, making our business school one of the best in the country.

Our recently built business building has some of the most high tech equipment, ensuring you get the best quality of education.

Small class sizes help you connect with your professors and makes sure you don’t get lost in the shuffle.

Come check out Robert Morris University for a high quality education. Visit www.rmu.edu to get started.

Billboard Advertising

Billboard Advertising

Bus Advertising

Email Advertising

Online Advertising

• Learn about jobs & get interview tips from experts

• 92 percent of undergraduate students receive financial aid from RMU.

• Overall enrollment has increased by 10% in the last five years.

Get your diploma and unlock your full potential!

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Charity Sponsor

Print Media

Sporting Events

Sales Promotion Free T-Shirts

Freebies At Open Houses and Campus Tours

Public Relations Charity Events

Sport Camps

Reach Out to Local Media

Questions?