Robert Metcalfe ’68 on the Future of the...

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KWWSZZZPLWFQFRUJ of NORTHERN CALIFORNIA :,17(5 THE REGIONAL ALUMNI NEWSLETTER OF MASSACHUSETTS INSTITUTE OF TECHNOLOGY NEWSLETTER CONTENTS MAIN EVENT 1 CLUB LEADERSHIP 2 INTERNET 4 ENTREPRENEURSHIP 6 ART, FUN, AND SOCIAL 12 CORPORATE SPONSORSHIP 17 12/02 Tue 7:00pm The Direction of Internet Economy featuring Founders of Yahoo! and E*TRADE 4 12/04 Thu 6:00pm YABA Happy Hour at The Gold Coast in SF 12/04 Thu Setting Up an Intellectual Property Plan 12/06 Sat 7:00pm Annual Holiday Party in Menlo Park 12/07 Sun 10:00am Hiking: Huddart, Crystal Springs, Chinquapin loop 12/15 Mon 8:00pm Tango Lesson and Dancing in Mountain View 12/17 Wed 6:30pm Women’s Entrepreneurship Group Meeting 12/18 Thu VC Panel - Profiles of Plans That Get Funded 01/03 Sat 1:15pm Elephant Seals at Ano Nuevo 01/07 Wed 7:00pm Career Development: Dick Clayton '62, Adaptec VP 01/08 Thu Teambuilding Workshop 01/18 Sun 10:00am Hiking: Zinfandel, Stevens Creek trails 01/19 Mon 7:00pm Trust Based Marketing on the Internet 01/20 Tue 6:00pm MIT/Stanford Venture Lab: Entrepreneurship 01/22 Thu 6:00pm YABA Happy Hour at Elbo Room in SF 01/22 Thu VC Panel - What Does It Mean to Get Funded 01/23 Fri 11:45am Real Estate Investing (Part 4) at L’Olivier in SF 01/24 Sat 11:00am Home-brewing at Brew City in Walnut Creek (1) 01/29 Thu 7:00pm Happy Hour at Blue Chalk in Palo Alto 02/02 Thu Analyst Panel - Emerging Markets 02/06 Fri 6:00pm Happy Hour at Raleigh’s in Berkeley 02/07 Sat 11:00am Home-brewing at Brew City in Walnut Creek (2) 02/08 Sun *CANCELLED* San Francisco Ballet 02/08 Sun 11:30am Brunch and Lecture at Naval Postgraduate School 02/10 Tue 6:00pm Future of Internet - Robert Metcalfe ’68 1 02/12 Thu 7:00pm Internet: Web, Hype, and History at SGI 02/15 Sun 10:00am Hiking: Montara Mountain 02/19 Thu 7:00pm Happy Hour at Miyake in Palo Alto 02/21 Sat 11:00am Visit to the Exploratorium 02/24 Tue 6:00pm MIT/Stanford Venture Lab: Electronic Commerce and technology pundit, Metcalfe will be discussing issues related to MIT alumni as well as the almighty Internet itself. Through his talk, entitled “Internet Futures,” he will guide us through the entity that is the World Wide Web, from its beginnings in the ancient age of the main- frame to its inner workings as we know it today. Metcalfe will mention its current problems and potentials, but more impor- tantly, he will make his predictions about the direction of the Web as we approach the beginning of a new century. Metcalfe, who graduated from MIT with dual degrees in Man- agement and Electrical Engineering in 1968, went on to receive both an M.S. degree in Applied Mathematics and a Ph.D. in Computer Science from Harvard University. Since then, he has become one of the chief forces behind the revolution in com- puter technology that has shaped, and continues to shape, our daily lives. In 1973, he began his auspicious career at Xerox Parc by inventing Ethernet, which now connects more than 100 million computers worldwide. In 1979, he formed 3Com Cor- poration, which became a multi-billion dollar networking com- pany, from which he retired in 1990. More recently, he served as Publisher and CEO of InfoWorld Publishing Company from 1992-1994; his popular column, “From the Ether,” appears in InfoWorld magazine and is read by more than a half a million people each week. In 1996, Metcalfe was awarded the prestigious IEEE Medal of Honor and was subsequently elected to the National Academy of Engineering in 1997. He is currently the Vice President at IDG. Date/Time Location Tuesday, February 10, 1998 6:00 pm Networking Reception 7:30 pm Presentation Hotel Sofitel 223 Twin Dolphin Drive Redwood City, CA 94065 Telephone monopolists. Bandwidth bottleneck. Killer apps. The Internet is a place inhabited by upstarts and villains, mysterious “forces,” blips, bugs, and black holes. The new frontier for the millennium, it is a place filled with the possibilities and dangers of the unknown. The MIT Club of Northern California and the International Data Group (IDG) are pleased to invite you to share an evening with one of the “Masters” of the Internet Universe: Robert Metcalfe '68. In his dual role as President of the MIT Alumni Association Robert Metcalfe ’68 on the Future of the Internet Inventor of Ethernet, Founder of 3Com Corp, President of the MIT Alumni Association Organizer (RSVP/More Info) Ronald B. Koo ’89 [email protected] 750 N. Shoreline Blvd. #14 Mountain View, CA 94043 (650) 968-5135 (home) (408) 737-7600 (work) Cost Make check to MITCNC Registration prior to 02/03/98 $25 Students $35 Active Member $40 Other $50 Everyone (after 02/03)

Transcript of Robert Metcalfe ’68 on the Future of the...

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KWWS � � �ZZZ�PLWFQF �R UJ of NORTHERN CALIFORNIA :,17(5�����

THE REGIONAL ALUMNI NEWSLETTER OF MASSACHUSETTS INSTITUTE OF TECHNOLOGY

NEWSLETTER CONTENTS

MAIN EVENT 1CLUB LEADERSHIP 2

INTERNET 4ENTREPRENEURSHIP 6

ART, FUN, AND SOCIAL 12CORPORATE SPONSORSHIP 17

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12/02 Tue 7:00pm The Direction of Internet Economy featuring Founders of Yahoo! and E*TRADE

4

12/04 Thu 6:00pm YABA Happy Hour at The Gold Coast in SF12/04 Thu Setting Up an Intellectual Property Plan12/06 Sat 7:00pm Annual Holiday Party in Menlo Park12/07 Sun 10:00am Hiking: Huddart, Crystal Springs, Chinquapin loop12/15 Mon 8:00pm Tango Lesson and Dancing in Mountain View12/17 Wed 6:30pm Women’s Entrepreneurship Group Meeting12/18 Thu VC Panel - Profiles of Plans That Get Funded01/03 Sat 1:15pm Elephant Seals at Ano Nuevo01/07 Wed 7:00pm Career Development: Dick Clayton '62, Adaptec VP01/08 Thu Teambuilding Workshop01/18 Sun 10:00am Hiking: Zinfandel, Stevens Creek trails01/19 Mon 7:00pm Trust Based Marketing on the Internet01/20 Tue 6:00pm MIT/Stanford Venture Lab: Entrepreneurship01/22 Thu 6:00pm YABA Happy Hour at Elbo Room in SF01/22 Thu VC Panel - What Does It Mean to Get Funded01/23 Fri 11:45am Real Estate Investing (Part 4) at L’Olivier in SF01/24 Sat 11:00am Home-brewing at Brew City in Walnut Creek (1)01/29 Thu 7:00pm Happy Hour at Blue Chalk in Palo Alto02/02 Thu Analyst Panel - Emerging Markets02/06 Fri 6:00pm Happy Hour at Raleigh’s in Berkeley02/07 Sat 11:00am Home-brewing at Brew City in Walnut Creek (2)02/08 Sun *CANCELLED* San Francisco Ballet02/08 Sun 11:30am Brunch and Lecture at Naval Postgraduate School02/10 Tue 6:00pm Future of Internet - Robert Metcalfe ’68 102/12 Thu 7:00pm Internet: Web, Hype, and History at SGI02/15 Sun 10:00am Hiking: Montara Mountain02/19 Thu 7:00pm Happy Hour at Miyake in Palo Alto02/21 Sat 11:00am Visit to the Exploratorium02/24 Tue 6:00pm MIT/Stanford Venture Lab: Electronic Commerce

and technology pundit, Metcalfe will bediscussing issues related to MIT alumnias well as the almighty Internet itself.Through his talk, entitled “InternetFutures,” he will guide us through the entity that is the WorldWide Web, from its beginnings in the ancient age of the main-frame to its inner workings as we know it today. Metcalfe willmention its current problems and potentials, but more impor-tantly, he will make his predictions about the direction of theWeb as we approach the beginning of a new century.

Metcalfe, who graduated from MIT with dual degrees in Man-agement and Electrical Engineering in 1968, went on to receiveboth an M.S. degree in Applied Mathematics and a Ph.D. inComputer Science from Harvard University. Since then, he hasbecome one of the chief forces behind the revolution in com-puter technology that has shaped, and continues to shape, ourdaily lives. In 1973, he began his auspicious career at XeroxParc by inventing Ethernet, which now connects more than 100million computers worldwide. In 1979, he formed 3Com Cor-poration, which became a multi-billion dollar networking com-pany, from which he retired in 1990.

More recently, he served as Publisher and CEO of InfoWorldPublishing Company from 1992-1994; his popular column,“From the Ether,” appears in InfoWorld magazine and is read bymore than a half a million people each week. In 1996, Metcalfewas awarded the prestigious IEEE Medal of Honor and wassubsequently elected to the National Academy of Engineeringin 1997. He is currently the Vice President at IDG.

Date/Time Location

Tuesday, February 10, 19986:00 pm Networking Reception7:30 pm Presentation

Hotel Sofitel223 Twin Dolphin DriveRedwood City, CA 94065

Telephone monopolists. Bandwidth bottleneck. Killer apps. TheInternet is a place inhabited by upstarts and villains, mysterious“forces,” blips, bugs, and black holes. The new frontier for themillennium, it is a place filled with the possibilities and dangersof the unknown.

The MIT Club of Northern California and the International DataGroup (IDG) are pleased to invite you to share an evening withone of the “Masters” of the Internet Universe: Robert Metcalfe'68. In his dual role as President of the MIT Alumni Association

Robert Metcalfe ’68 on the Future of the InternetInventor of Ethernet, Founder of 3Com Corp, President of the MIT Alumni Association

Organizer (RSVP/More Info)

Ronald B. Koo ’[email protected] N. Shoreline Blvd. #14Mountain View, CA 94043(650) 968-5135 (home)(408) 737-7600 (work)

Cost Make check to MITCNC

Registration prior to 02/03/98

$25 Students

$35 Active Member

$40 Other

$50 Everyone (after 02/03)

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2 WINTER 1997

The MIT Club of Northern California is the premierregional alumni club of the Massachusetts Instituteof Technology. The club offers numerous resourcesin entrepreneurship, career development, and pro-fessional networking in the Bay Area. In addition,the Club provides many opportunities for socialinteraction between MIT alumni as well as alumnifrom similar university clubs.

If you have suggestions for theClub, or interest in volunteeringor organizing events, please con-tact any of the officers listedabove. The Club is an all volunteer organizationand is always seeking energetic and motivatedalumni who are eager to be involved.

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President David Weitz ’87 (650) 354-4215 [email protected]

VP - Events John Keen G’94 (650) 933-3401 [email protected]

VP - Young Alumni Events Jonathan Claman ’93 (650) 969-0880 [email protected]

VP - Entrepreneurship Fred Lam G’89 (510) 482-1419 [email protected]

VP - Sponsorship Eric Jorgensen ’60 (408) 929-4058 [email protected]

VP - Communications / Newsletter Edward Tau ’95 (650) 742-6301 [email protected]

VP - Electronic Communications Ping Huang ’94 (650) 933-6256 [email protected]

VP - Finance Sang Park ’93 (707) 793-8510 [email protected]

VP - Membership Ning Peng ’90 (650) 786.6390 [email protected]

VP - Venture Incubator Tom Darbonne G’91 (408) 544-7169 [email protected]

VP - Career Development Nancy Chan '96 (408) 957-1740 [email protected]

1997 MIT CNC Alumni/ae Survey ReportConducted by CustomerSat.com: The Enterprise Survey Experts

In September, CustomerSat.com, anindependent survey research firm(www.CustomerSat.com) conducted asurvey of over 2,000 MIT alums innorthern California via e-mail. Over 300alums responded. The purpose of thesurvey was to provide club officers withalumni/ae satisfaction and other data tohelp guide decision-making and helpensure that the club is of greatest value toalums.

1. Composition of Respondents

Of the over 6,000 MIT alums in northernCalifornia, e-mail addresses were avail-able for about one-third. The 4,000 MITnorthern California alums who either donot have e-mail or have not provided e-mail addresses to MIT were not includedin this survey. Consequently, the surveyover-represents younger alumni/ae andthose in computer-related professions,and under-represents older alumni/aeand those in non-computer-related pro-fessions. These biases due to the use of e-mail will decline over time as e-mailaddresses become available for more andmore MITCNC alumni/ae.

The following chart compares the distri-bution of e-mail survey respondents withthe approximate MITCNC alumni/aepopulation distribution overall (source:MIT Alumni/ae Association):

Roughly 60% of the survey respondentshold undergraduate-only degrees fromMIT. 20% hold graduate-only degreesand 20% hold both. These percentagesroughly align with the MITCNC alumni/ae population as a whole.

The largest number of respondents(45%) live in Santa Clara county, fol-lowed by San Mateo (15%), Alameda(12%), San Francisco (11%), CantorCosta (7%), Main and Santa Cruz (2%each).

The largest number of respondents(27%) work in software, followed bycomputers (9%), semiconductors (8%),telecommunications/networking (7%),legal/accounting/management consult-ing services (7%), education (5%), aero-space/defense (4%) and biotic/pharmaceutical (4%).

2. Overall Satisfaction

In the survey, 17% of all respondents ratetheir overall satisfaction with the club asExcellent; 52% as Good; and 20% asAverage, Fair, or Poor. Average satisfac-tion is 3.77 out of 5. Overall satisfactiongrows as an alum’s year of graduationrecedes from 1990 to 1950. The highestaverage satisfaction (4.2) is for 1951-1960 graduates; the lowest (3.63) is for1981-1990. (Perhaps this reflects mel-lowing with age.) Very recent alums

TABLE 1. Distribution of Respondents by Graduation Year

Year of Undergraduate Graduation %

of

Surv

eyR

espo

nden

ts

% o

f A

lum

niin

Bay

Are

a

1991-present 23% 19%

1981-1990 40% 29%

1971-1980 19% 20%

1961-1970 12% 15%

1951-1960 6% 9%

1950-earlier 0% 7%

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MIT CLUB OF NORTHERN CALIFORNIA 3

graduating after 1990 have overall satis-faction (3.85) between the two extremes.These alums have attended by far themost number of club events in the lasttwelve months-an average of 2.86, morethan twice as many as the next highestcategory (1.27 events for graduates from1981-1990).

By far the best predictor of overall satis-faction is the number of events attended.Average satisfaction rises steadily from3.55 for alums who have attended noevents (49% of respondents) in the lasttwelve months, to 4.08 to alums whohave attended 3 events, to 4.45 to alumswho have attended 5-7 events, to 4.80 foralums who have attended more than 15.

3. Events

Of all respondents, 21% have attendedsocial/entertainment/recreational events;18% science/technology events; and16% business/entrepreneurship events.The most common reason for attendingevents is “learn about new developmentsin science and technology” (18%); fol-lowed by “have fun” (17.5%) and “makecontacts for my career, business, or ven-ture”(15%).

For the question “What can the MIT clubdo to most improve your satisfactionwith the club?” respondents mainly sug-gested more events of different types andin different locations. In order of mostfrequent occurrence, responses fell intothe following categories:

Among the events mentioned as beingmost valuable/memorable in recent yearswere: Tours (12 respondents), includingNASA/Ames, Monterey Bay AquariumResearch Institute, KGO studios,Lawrence Livermore Labs, and Oaklandair traffic control center; BBQs (7respondents); Lick Observatory/MountHamilton trip (4); Hal’s Legacy/2001(3); New venture/enterprise forums (3);Event planning meeting (3).

4. Event Locations

Overall, 46% of the respondents chosePalo Alto as their first choice of eventlocation. 50% of the respondents choseeither Palo Alto followed by San Jose, orSan Jose followed by Palo Alto, as theirfirst choice and second choices, respec-tively, for event locations. 16% choseOakland/Berkeley and 15% chose SanFrancisco as their first choices. Possiblyskewing the data was the lack of anoption provided for any east bay location(such as Newark or Milpitas) other thanOakland/Berkeley.

5. Club Communications

In the survey, 54% of the respondentssaid that e-mail is the most effectiveform of club communication for them.31% said that the paper newsletter wasmost effective. The average value of clube-mailings to respondents, where 5 isvery valuable and 1 is not at all valuable,was 3.53. The average value of the news-letter was 3.26. If the choice were avail-able today, 62% said they would preferto receive the newsletter by e-mail. 31%said they would prefer to receive it bypostal mail.

Over 99% of the respondents had accessto the worldwide web. Two-thirds wereaware of the club’s web site,www.mitcnc.org, and over half had vis-ited it in the last six months. (Note: theURL of the club’s web site mistakenlyappeared as www.mitcnc.com in the sur-vey.)

6. Dues

Roughly 60% of the respondents saidthat they paid dues to the club last year.Of those who had paid dues last year, thelargest category (28%) said they paid

their dues to “do my fair share to help theclub pay for newsletters, events, andmailings.” Equal numbers (20%) saidthat they paid their dues to “receive dis-counts on events” and to “enjoy first pri-ority in admission to events that maybecome sold out.” 13% said they paidtheir dues to “help the MIT Club scholar-ship fund.”

Of those who had not paid dues last year,the largest category (30%) said “theywere aware of the benefits (of payingdues), but did not find them sufficientlycompelling.” 19% said that “the news-letters and e-mailings, which can bereceived for free, are enough for me.”11% said that “the events themselves didnot seem worthwhile.” Of the respon-dents who had not paid their dues lastyear, 60% had never paid dues.

Printing and postal mailing the newslet-ter to all MITCNC alumni/ae, part of theclub’s outreach effort, is the largest partof the club’s budget. The responses sug-gest new alternatives for the club as moreMITCNC alumni/ae adopt the use of e-mail, including: 1) offering a premiumpostal newsletter for dues-paying mem-bers and a more modest one for non-dues-paying members; or 2) chargingseparately for postal mail newsletterswhile offering an electronic subscriptionfree of charge or at a reduced fee. MITCNC newsletters are now posted onlineat the Club’s website.

Full survey results may be viewed on theweb site of the MITCNC,www.mitcnc.org. For more informa-tion, please send e-mail to [email protected].

For more information on Customer-Sat.com: The Enterprise Survey Experts,please see the back cover.

TABLE 2. Requests for Events

Request for events in the following field or area

No. ofRequests

East Bay/Oakland 12

Social/Non-technical 11

Business/Networking 10

More Variety 9

Technical/Engineering 8

San Francisco 8

Lower-cost 6

Sports/Outdoor 4

Monterey/Santa Cruz 4

Biotechnology 3

Sacramento 3

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4 WINTER 1997

“As the Internet grows and its infrastructurebecomes more stable, Forrester expects anew economy to flourish online. As a result,some industries will experience rapid growthamid wrenching change. Other companieswill be part of a broader, more subtleimprovement in communications.”

- Forrester Research, “The Internet Economy”

Five years ago, convergence meant themerging of media, computer, and tele-communications industries. Today, anew convergence is taking place: theintegration of traditionally separateinformation services such as news,search engines, banking and brokerage,travel, etc. into unified, full-featuredInternet services. The new landscape ischanging companies and reshaping theirstrategies. Join us for an evening withtwo great Internet entrepreneurs:

• Jerry Yang, Co-Founder and ChiefYahoo!, Yahoo! Corporation

• Bill Porter (Sloan, SM’67), Founderand Chairman of the Board,E*TRADE Group, Inc.

Jerry and Bill will share with us theirinsights into the Internet economy,including issues such as:

• What will be the roles of content pro-viders vs. content aggregators?

• As Internet content, trade, and finan-cial services are converging, how docompanies differentiate themselves,from the perspectives of product andservice, marketing, and technology?

• What industries will experience rapidgrowth? What type of companieswill emerge as major players?

• In three to five years from now, whatimpact will companies like Yahoo!and E*Trade have on the Internet?What will be the key success factors?

Jerry Yang is co-founder and ChiefYahoo! of Yahoo! Inc., an Internet mediacompany that offers a network of glo-bally-branded properties, specialty pro-gramming, and aggregated contentdistributed primarily on the Web servingbusiness professionals and consumers.Mr. Yang, a Taiwanese native who wasraised in San Jose, CA, co-created theYahoo! Internet navigational guide inApril 1994 and co-founded Yahoo! Inc.in April 1995. As the first online naviga-tional guide to the Web,www.yahoo.com, is the single largestguide in terms of traffic, advertising, andhousehold reach, and is one of the mostrecognized brands associated with the

Internet. Mr. Yang serves as an executiveofficer and is on the board of directorsfor the company. He holds a B.S. andM.S. degree in electrical engineeringfrom Stanford University.

Bill Porter is the founder and chairmanof E*Trade Group, Inc., a computer ser-vice company established in 1982 to givepersonal computer users the ability tomanage their investments in real timeonline. The computerized service pro-vides automated stock market informa-tion, instant stock trading, andinvestment record maintenance. Morethan 200,000 customers worldwide haveused the service and have executed morethan two million trades through the sys-tem. In addition to E*Trade, Mr. Porterhas founded two other companies: Com-mercial Electronics Incorporated in 1968that was subsequently acquired byWarner Communications in1974 and hiscurrent venture KAP Group LLC, a com-puter based company focusing on a tech-nology that is expected to materiallyincrease the operating efficiency of oneof the country’s major industries. Mr.Porter was a Sloan Fellow and receivedhis M.S. at MIT’s Sloan School of Man-agement in 1967, his M.S. in Physics atKansas State College in 1952 and hisB.A. in Mathematics at Adams StateCollege in 1951.

The New Convergence - A Direction for the Internet EconomyVisions of Two Internet Entrepreneurs, Jerry Yang of Yahoo! and Bill Porter G’67 of E*TRADE

Date/Time Location

TuesdayDecember 2, 19977:00pm Reception8:00pm Panel

The Westin Hotel5101 Great AmericaSanta Clara, CA 94504(408) 986-0700

Cost Make check payable to MITCNC

$35 Active Member w/ pre-registration

$45 Non-Member w/ pre-registration

$55 All Attendees At-Door

Organizer (RSVP and More Info)

Anne-Lee [email protected](408) 323-2255 (phone)MIT Sloan 12/2/97 Eventc/o Anne-Lee Tomczyk6155 Almaden Expressway, Suite 350San Jose, CA 95120Jerry Yang, Co-Founder of Yahoo! Bill Porter, Founder of E*TRADE

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MIT CLUB OF NORTHERN CALIFORNIA 5

Trust Based Marketing on the InternetGlen Urban, Dean of MIT Sloan School of Management

Date/Time Location

MondayJanuary 19, 19977:00pm Reception7:30pm Dinner8:15pm Talk

Garden Court Hotel520 Cowper StreetPalo Alto, CA 94301(650) 322-9000Free Valet Parking

Cost Make check payable to MITCNC

$50 Active Member w/ registration

$60 Other/At-Door

Organizer (RSVP and More Info)

Robert Young G’[email protected](408) 765-6082.932 Rich PlaceMountain View, CA 94040

Date/Time Location

WednesdayFebruary 12, 19987:00pm

Silicon GraphicsBuilding #202011 N Shoreline BlvdMountain View

CostMake check payable to MIT/Stanford Venture Lab

$10 Active Member w/ registration

$15 Other/At-Door

Organizer (RSVP and More Info)

Nancy Chan '96 [email protected](408) 957-1740Adaptec Inc. M/S 15-A 691 South Milpitas Boulevard Milpitas, CA 95035

Directions

This event will take place in SGI Build-ing#20. This building is the large, curved white building beside the intersection of Shoreline Blvd and Hwy 101. Take Shore-line Blvd exit from Hwy 101 and turn on Shoreline to drive towards the bay. After a short distance, make a right turn into the parking lot when you see the big "Silicon Graphics" sign. Come to the main entrance and then follow the signs. For a map, please see http://www.sgi.com/Overview/maps.html.

Internet: the Web, the Hype and the HistoryHow Did the Internet Get Here? A Beginner’s Guide to the Internet by Armando Fox '90 and Sally Shepard Sloan '98

Even as “Internet start-up fever” beginsto subside, hype and legends stillabound. Who really started the Internet?Who was the first to make money fromit, and who’s making money from it now(and who isn’t)? How and why do busi-nesses adopt it? How can we separatefacts from myth to spot the next hotInternet technology that’s going tochange the paradigm? (And what IS theparadigm, anyway?) Is the Internet reallygoing to collapse next year? What aboutinfo-terrorism, security, and all that?What’s the view from the Internetresearch community, and should wecare? In this informal presentation, we’lltake a presumptuous stab at addressingthese questions and others. Participantsare invited to bring something controver-sial to discuss.

Armando Fox, MIT VI-1 '90, U. of Illi-nois MSEE '92, is a cofounder of Proxi-Net, a start-up company that is bringingthe Internet to thin client devices throughclustered smart proxy technology.Armando has worked as a CPU architecton the Intel Pentium Pro and is currentlya Ph.D. candidate in Computer Science

at UC Berkeley. In addition to hisresearch activities in mobile computingand scalable distributed servers,Armando’s interests include the historyof information technology, the interac-tion between academic research andindustry, and the roles each plays in driv-ing mass adoption of technology.

Sally Shepard, MIT Sloan MBA '98, firstmet the Internet in the late 80’s as anundergraduate computer science major.Prior to Sloan, Sally managed enterpriseinformation technology projects forArthur Andersen. This past summer,Netscape hired Sally as a product man-ager for the upcoming release of theCommunicator software. Currently theLead Organizer for the MIT $50K Entre-preneurship Competition, Sally bringsthe perspective of her professors, class-mates, and fellow organizers to the sub-ject of the history of business on theInternet.

Dean Glen Urban returns to visit theSloan Club of Northern California tobuild on his framework of second gener-ation Internet marketing described lastyear in his presentation to the Club. Hewill review the results of this researchproject funded by General Motors. DeanUrban will present the prototype site forpick up truck purchases which includes apersonal advisor who serves as a con-sumer advocate, the microsegmentationfor community interaction, and informa-tion acceleration for virtual shopping.

Dean Urban’s research focuses on man-agement science models that improveproductivity of new product develop-

ment. In a methodology he devisedcalled Information Acceleration, he usescomputer technology to simulate futuresales of products such as cars, computersystems, telecommunications and phar-maceuticals.

As a member of the MIT Sloan School ofManagement faculty since 1966, DeanUrban is a leading educator, prize-win-ning researcher specializing in market-ing and new product development, anentrepreneur and an author. In 1993, hewas named Dean of the Sloan Schoolafter serving as Deputy Dean from 1987to 1991.

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6 WINTER 1997

goal is to create an environment wheresimilarly minded individuals with com-plementary skill-sets can mingle anddevelop a business concept that can berefined into a single page abstract. StageI activities reflect this mission: a web-based Interpersonally site to help pro-spective team members contact oneanother (and maintain a degree of pri-vacy), bi-monthly mixers, and bi-monthly speakers on topics relevant tothis stage of the program. If you cancrystallize your concept into a singlepage abstract, we have members of theVenture Capital community willing tocritique it.

Stage II: The Business Plan The second stage of the program consistsof educational events directed at produc-ing a quality business plan. A series ofdistinguished speakers will offer insightson marketing, finance, and strategic part-nerships. In this stage, participants willmeet successful entrepreneurs who willshare their experiences. We are alsoplanning a business plan workshop tohelp teams structure their plans.

Who Can Participate? While the program is open to the general

public, priority will be given to MITalumni/ae who are members ofMITCNC in good standing. Team com-position is not restricted except that eachteam must have at least one active MITmember.

What time commitment is involved?Participation in the program is flexible.Those interested only in the speakingevents, may do so on a space availablebasis. Abstract development should take4 hours/week. Writing a quality businessplan will take a minimum of 8 hours/week. Be advised that this process isaddicting!

What does the program cost?Generally, the week-night speakingevents cost $20 each with a discountbeing given to MITCNC members ingood standing. Events will be held inthe Palo Alto area starting at 6:30pm.The MIT CNC web-site(www.MITCNC.org) will have the latestdetails on each event. If you wish to joina team and submit an abstract, there is aone-time $25 registration fee. Contactone of the program coordinators for aregistration packet.

Venture Incubator ’98: Business in the Making

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Regis McKenna, high-technology marketing luminary, kicks off the Venture Incubator series to an audience of 110 people at Altera Corporation.

Want to get in on the ground floor of ahigh-tech start-up? Have an idea, butdon’t know how to take the next step?

We can help!

This October, the MIT Club of NorthernCalifornia launched its venture incuba-tor, a novel two-stage program to helpentrepreneurial alumni/ae overcomeobstacles impeding their efforts to createnew technology companies. The firststage of the program concentrates onhelping participants form a foundingteam and develop a business concept fora new venture. During the second stageof the program, participants are assistedin converting their business conceptsinto a quality business plan.

Stage I: Team formation and the Busi-ness Concept The first stage of the program focuses onteam creation and idea generation. Our

Organizer (RSVP and More Info)

Tom Darbonne G’91(RSVP)[email protected](408) 544-7169Fred Lam G’89 (More info)[email protected](510) 482-1419

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MIT CLUB OF NORTHERN CALIFORNIA 7

Check the MIT CNC web-site at www.mitcnc.org for the latest details on these programs

Stage II: The Business Plan (Tentative Topics and Dates)

Stage I: Team Formation and Business Concept

December 4 Setting Up An Intellectual Property Plan For Your Company (see page 8 for detail)

December 18 VC Panel: Profiles of Plans That Get Funded (see page 9 for detail)

January 8 Teambuilding Workshop: Bill Paradis: President - Growth and Leadership Center (see bottom for detail)

January 22 Venture Capital -- What does it mean to get funded? (see web-site for detail)

February 5 Analyst Panel: Emerging Markets (see web-site for detail)

February 19February 28March 5March 19April 2April 16April 30May 14May 28June 11

High Tech Marketing: Product Positioning Business Plan Workshop Lessons from the Trenches I Corporate Strategy for Start-upsLessons from the Trenches II Company Structure and Finance Options Lessons from the Trenches III Marketing Plans: Channel Planning Finance Options II: Alternative sources of funding Strategic Partnerships

Venture Incubator Schedule of Events

Facing rapid growth, entrepreneurialteam cohesiveness is fundamental tocompany performance. New entrepre-neurs must set a course and need a uni-fied company spirit to stay on track.Although the destination may be clear,the journey is often filled with resistance,false starts and confusion. Clarity startsat the top.

This evening’s activities will give yourteam powerful tools and techniques forworking together in managing change.The presentation, discussion and experi-ential exercises will emphasize the mostcritical success factors for an effectiveleadership team. The event will intro-duce you to a methodology to flesh out

Date/Time Location

ThursdayJanuary 8, 19986:30pm Reception

Café Iris, Building 5Silicon Graphics2025 Stierlen Court

Cost and Registration Information for Venture Incubator EventsPlease pre-register to help us with planning, by emailing your registration request to [email protected] or calling (408)323-2255.

Cost Check/Cash/Credit card

$15 Pre-paid Active Member

$20 Other/At-Door

Organizer (More Info)

Tom Darbonne G'[email protected](408) 544-7169

RSVP and Pre-Payment

Pre-pay by sending checks (payable to MITCNC) or by credit card to:Anne-Canc/o MITCNC Venture Incubator6155 Almaden Expressway, Suite 350San Jose, CA 95120

Teambuilding WorkshopBill Paradis: President, Growth and Leadership Center

ideas quickly -- and help expand thebounds of your thinking. Tools you willlearn: Dot Voting, Brain Writing, TeamDynamics, Process Intervention Strate-gies, and Top Down Thinking.

Dr. Bill Paradis, President of theGrowth and Leadership Center, is anexpert on peak performance skills. He isan executive consultant, strategic plan-ner, team builder and leadership coachfor dozens of the leading companies inthe Silicon Valley. As an executive, hestarted and grew a $100M enterprise andmoved a 500+ person group from loss to17% net, both in only 3 years. His cli-ents include Netscape, Synopsis, North-ern Telecom, Ericsson, Rockwell, Pete’sBrewing, AMD and Raychem Corpora-tion.

Networking and team formation activi-ties will follow the speaker.

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8 WINTER 1997

Developing an intellectual property port-folio, and particularly a patent portfolio,is a game which your company wants toplay well. A well designed and executedintellectual property plan can be used toobtain intellectual property which antici-pates the competition and blocks orimpedes its ability to compete with yourcompany. A well executed intellectualproperty plan can also be used to opendoors for your company to compete bycreating leveraged positions for obtain-ing critical licenses from others. Animportant yet frequently overlookedcomponent of an intellectual propertyplan involves understanding your com-petition’s intellectual property so yourcompany can assess and address anylegal obstacles which might exist as soonas possible in order to limit costs, bothfinancially and with regard to productdevelopment time. Ultimately, a welldesigned and executed intellectual prop-erty plan can reap significant rewards byenhancing valuations, enabling yourcompany to better defend its marketniche, and avoiding costly legal battles.

Silicon Valley intellectual property spe-cialists David Weitz and John Schiff-hauer will discuss the various ways thata well executed intellectual propertyplan can be used as both an offensive and

defensive competitive tool. By describ-ing various real life experiences, thespeakers hope to impress the importanceof making an intellectual property planan integral part of your start-up com-pany.

David Weitz is an intellectual propertyspecialist at Wilson Sonsini Goodrich &Rosati where he assists high technologystart-up companies to develop and exe-cute their intellectual property plans, inparticular by developing patent portfo-lios which reflect their business needs.David Weitz graduated from M.I.T. in1987 with a S.B. in Chemistry. Hereceived a M.S. in Chemistry and a J.D.from Berkeley in 1989 and 1992. Davidis currently the President of the MITClub of Northern California and foundedits entrepreneurship program in 1995.

John Schiffhauer is a principal at Fish& Richardson P.C. who counsels compa-nies about protecting their intellectualproperty rights and defends them againstintellectual property claims asserted bytheir competitors. Mr. Schiffhauerreceived S.B. and S.M. degrees in Mate-rials Science from M.I.T. in 1981 and1982. He received his J.D. degree fromUnion University in 1985.

Setting Up an Intellectual Property PlanDavid Weitz, Patent Counsel at Wilson Sonsini; John Schiffhauer, Principal Counsel at Fish & Richardson

In the process of developing and intro-ducing products and services into themarket place, a company is likely to bedeveloping its own intellectual property(patents, trademarks, copyrights, andtrade secrets) while encountering theintellectual property of others. Develop-ing and executing a plan to protect yourcompany’s intellectual property andavoid infringing the intellectual propertyof others is important to assuring yourcompany’s ability to achieve its businessgoals.

Companies are typically formed aroundan idea for solving a problem which canbe developed into new products and ser-vices. In this highly competitive environ-ment, it is presumptive for your companyto assume that it is the only one trying tosolve a particular problem. Even if yourcompany is currently alone in a particu-lar market niche, expect others to join therace.

Date/Time Location

ThursdayDecember 4, 19976:30pm Reception

To Be DeterminedCheck Club’s website for latest details

Cost and RSVP

Please see page 7 for Venture Incubator cost and registration information

Building High-Tech EnterprisesThe Past Twenty Years

MIT Enterprise Forum, Inc. presentsProf. Edward B. Roberts ’57, David Sar-noff Professor of Management Technol-ogy at MIT’s Sloan School ofManagement speaking on “BuildingHigh Tech Enterprises: The Past TwentyYears.” The presentation will take placein the Wong Auditorium at Tang Centerat MIT from 7:00 to 9:00 P.M. (Bostontime) and will be broadcast by satellite tolocations around North America andpossibly South America. This programmarks the beginning of the EnterpriseForum’s Twentieth Year Celebration andpromises to be a major event.

Edward B. Roberts is the David SarnoffProfessor of Management of Technol-

ogy at the Massachusetts Institute ofTechnology. He serves as the Chairmanof the MIT Sloan School Management ofTechnology and Innovation Group andco-founded and co-chairs the MIT Man-agement of Technology Program. Pro-fessor Roberts has authored over 130articles and eleven books, the latestbeing Entrepreneurs in High Technol-ogy: Lessons from MIT and Beyond(Oxford University Press, 1991), basedon his over thirty years of research andactive involvement with high-tech enter-prises. He has four degrees from MIT inelectrical engineering (B.S. and M.S.),management (M.S.), and economics(Ph.D.).

Date/Time Location

WednesdayJanuary 21, 19984:00-6:00pm

Stanford CampusCheck Club’s web-site:for latest details

Cost Make check payable to MITCNC

$5 Active Member w/ registration

$10 Other/At-Door

Organizer (RSVP and More Info)

Fred Lam G’[email protected](510) 251-8770

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MIT CLUB OF NORTHERN CALIFORNIA 9

tor and as a co-founding partner of theAccel Telecom fund from 1985 to 1994.In 1996, he founded Doll Capital Man-agement, a private venture capital part-nership focused on early-stagecommunications and networking oppor-tunities, where he currently serves asManaging General Partner. In thesecapacities he has been involved withAlantec, Bridge Communications, Cen-tillion Networks, Netlink, Zeitnet, Net-work Equipment Technologies, Optilink,Racotek and Vitalink. Mr. Doll authoredthe seminal text, Data Communications,adopted by over 50 colleges and univer-sities as their course text in the early1980s. Dr. Doll holds a BSEE fromKansas State University, and MSEE andPh.D. degrees from the University ofMichigan.

Mark Gorenberg (Hummer WinbladVenture Partners) has spent over 20 yearsin software development and has been asoftware manager in both large corpora-tions and entrepreneurial environments.Prior to joining Hummer Winblad Ven-ture Partners, Mark was a Senior Soft-ware Manager in Advanced ProductDevelopment at Sun Microsystems.Mark’s positions have included directexperience in a number of software tech-nologies. Mark received a B.S.E.E. fromthe MIT, a M.S.E.E. from the Universityof Minnesota and a M.S. EngineeringManagement from Stanford University.

Fred Middleton co-founded Middleton-MacNeill Associates, the General Part-ner of Sanderling. Since 1987, Mr. Mid-dleton has focused on venture capital andthe corporate development of early-stagebiomedical companies at Sanderlingserving as founder, management teammember, and director of numerous start-up ventures in the Sanderling portfolios.Over the past several years, he hasplayed active management roles aschairman, CEO, president, or CFO at anumber of Sanderling companies,including Regeneron Pharmaceuticals,Vical, DepoTech, Acea, and Desmos.Prior to his tenure at Sanderling, Mr.Middleton served as the original VP ofFinance, Administration, and CorporateDevelopment, and as CFO for Genen-tech. He completed $200M in fundingtransactions, including Genentech’s1980 IPO. Mr. Middleton founded Mor-gan Stanley Ventures in 1984, and servedas managing general partner of a fund tosupport high technology companies inbiomedical and information sciencesfields. He received a B.S. in Chemistryfrom M.I.T. in 1971, and an M.B.A.from Harvard Business School in 1973.

Venture Capital Panel: Profiles of Plans That Get FundedMohr Davidow Ventures, Doll Capital Management, Hummer Winblad Venture Partners, Sanderling Ventures

MIT Women’s Entrepreneurs

Over the past several months, a smallgroup of women have been discussing

their experiences and interests as entre-preneurs. We have agreed on the value ofcontinuing this forum to discuss specificissues/challenges that we face in ourcompanies (or future companies).

Date/Time Location

Wednesday December 17, 19976:30pm

GAIA Consulting520 Third StreetOakland, CA

Organizer (RSVP and More Info)

Susanne von Rosenburg ’[email protected](510) 687.GAIA

A lot of effort goes into the creation ofeach business plan, and each plan facesstaggering odds of ever getting funded.On average, a venture capitalist financesonly 6 out of every 1000 business plansthat they receive each year. Thisevening’s presentation is intended to giveyou insight into the reasoning behind theselection process, and thus increase yourchances obtaining funding. Please joinus for a panel discussion with fouresteemed members of the venture capitalcommunity as they share their insight on"what is getting funded". A broadrange of technologies will be repre-sented: Electronic hardware, software,communications, and the life sciences.

Bill Davidow has been a high-techindustry executive and venture investorfor twenty years. He holds a Ph.D. inElectrical Engineering from StanfordUniversity and an AB from DartmouthCollege. Before joining Mohr DavidowVentures he held a number of positionsat Intel Corp., including Senior VicePresident of Marketing and Sales, VicePresident of the Microcomputer Divisionand Vice President of the MicrocomputerSystems Division. Bill is the author ofbest sellers Marketing High Technology(1986), Total Customer Service(1989)and The Virtual Corporation (1992). Heis Chairman of the Board of RambusCorp. and serves as a director of severalstart-up companies.

Dixon Doll has influenced and guidedstrategic directions in the telecommuni-cations industry for nearly 30 years.Since the early 1980’s, he has beenactively involved in technology venturecapital investing, both as a private inves-

Date/Time Location

ThursdayDecember 4, 19976:30pm Reception

To Be DeterminedCheck Club’s website for latest details

Cost and RSVP

Please see page 7 for Venture Incubator cost and registration information

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10 WINTER 1997

The MIT Stanford Venture Laboratory(http://www.vlab.org) is a public forumthrough which entrepreneurs, manag-ers, executives - anyone really - cancome to learn about the issues involvedwith starting and growing companies.Through an annual series of case studiesand special presentations, the VentureLaboratory becomes just that - a labora-tory where interested professionalsgather to observe other companies, dis-sect their business plans, offer their ownideas and watch as the company maturesin real-world markets.

Venture Lab programs are held on thethird Tuesday evening of each month atStanford University’s Bishop Audito-rium. The presenting company presents

an oral summary of its business plan, ora current issue, to a panel of industryexperts. The skilled objective counsel ofthe panel, as well as the feedback froman audience of highly interested profes-sionals, provides valuable help andguidance to the company.

The programs are designed to ensure arewarding experience for everyoneinvolved. Many of the people that haveserved as panelists for Lab programs arevisionaries and well respected membersof their business communities. Gener-ally, each forum begins with a shortreception where the presenting com-pany, panelists, and audience mingleprior to the formal presentation and dis-cussion.

Date/Time Location

Third Tue of Month6:00pm Reception7:00pm Presentation

Bishop AuditoriumStanford Graduate School of Business

Cost Make check to MIT Venture Lab

$25 Pre-paid Active Member

$30 Other/At-Door

Organizer (RSVP and More Info)

Julie E. Lynch, [email protected] can be done by telephone (415) 329-0510 or by mail checks to:MIT/Stanford Venture Labs407 Chester StreetMenlo Park, CA 94025

them to the appropriate contacts, as wellas answer questions about employmentopportunities at your company. None ofyour contact information would beposted directly on the website; interestedalumni/ae would contact the VP ofCareer Development directly to get theinformation.

If you would like to volunteer to allowsomeone to shadow you for a day, pleasesend me your name, title, address, emailaddress, fax number, work/ home tele-phone numbers, company and a briefdescription of what you do / what yourcompany does. Your role would be toallow an MIT alumnus/a to “shadow”you for a day so that s/he may make first-hand observations about your career.

Suggestions? If you have any sugges-tions for career development servicesand events that MIT CNC could offeryou, please contact Nancy Chan '96, VPof Career Development, at (408) 957-1740 or [email protected].

Job Placement Services in the Bay AreaTap into the MITCNC job network

The Association of MIT Alumnae is ded-icated to providing a means for formerwomen students to maintain contact witheach other and MIT. We also support cur-rent women students with various oncampus activities, giving them a chanceto meet and talk to alumnae.

I am currently the Vice President ofAMITA and we would like organizeevents here in the Bay Area, such asmentoring/networking programs andhigh school visiting to encourage girls toexcel in science. Please contact me [email protected] with your name,address, email address, work/home tele-phone numbers: if you would like tobecome involved in and join AMITA, ifyou would like to assist in organizingAMITA events, or if you have sugges-tions on what kinds of AMITA events toorganize.

MIT/Stanford Venture LaboratoryA chapter of the M.I.T. Enterprise Forum

AMITAAssociation of MIT Alumnae http://alumweb.mit.edu/groups/amita/

MIT CNC is putting together a webpage(access it through Club’s homepage) tohelp those of you looking for jobs to:find contacts at companies whom youcan submit resumes to; job-shadow for aday in order to explore different careers.

If you would like to be an employmentcontact for your company, please sendme your name, address, email address,fax number, and work/home telephonenumbers along with your company web-site URL and brief description of yourcompany. Your role would be to serve asthe company liaison to the MIT CNCmembers: you would receive resumesfrom MIT alumni/ae and refer/distribute

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MIT CLUB OF NORTHERN CALIFORNIA 11

Career Development Profile: Dick Clayton ’62, Adaptec Inc. Corporate VP

Dick Clayton joined Adaptec in May1996, bringing 31 years in computer sys-tem engineering and marketing experi-ence to the company. As Corporate VicePresident and General Manager ofAdaptec’s Mission Critical Subsystems

Date/Time Location

WednesdayJanuary 7, 19987:00pm

Adaptec Inc. 500 Yosemite Drive Building 4Milpitas, CA

Cost Make check payable to MITCNC

$10 Pre-paid Active Member

$15 Other/At-Door

Organizer (RSVP and More Info)

Nancy Chan, ‘[email protected](408) 957-1740Adaptec Inc. M/S 15-A 691 South Milpitas Boulevard Milpitas, CA 95035

(MCS) business unit, he is responsiblefor development of PC server and enter-prise I/O architecture and subsystemsolutions. His product responsibilitiesinclude Adaptec’s RAID and FibreChannel board and chip level products.Prior to Adaptec, Mr. Clayton served asvice president of engineering at AvidTechnology, where he oversaw thedevelopment of the company’s PCI-based digital video products. BeforeAvid, he was a Board Member at Think-ing Machines from 1984-1995, and alsoheld the position of vice president, com-puter development and operations. Mr.Clayton spent 18 years at Digital Equip-ment Corporation, where he held a vari-ety of positions in management,engineering and manufacturing, such asvice president, manufacturing technol-ogy and quality; vice president, com-puter system development; product linemanager, mid-range computer group;and development manager. Mr. Clayton

received his B.S. (1962) & M.S. (1964)in Electrical Engineering from MIT.

Mr. Clayton will be speaking about thelessons he learned from his own careerpath, and will offer advice to othersbased on his observations and insights,as well as discussing his role in shapingAdaptec’s future. Feel free to bring ques-tions!

Directions: From 101 or 880, you caneither take 237 East or MontagueExpressway East. If taking 237 East /Calaveras Blvd., turn right onto MilpitasBlvd. (right after an overpass). Turn rightonto Yosemite Drive, and Building 4 willbe immediately on your left. If takingMontague Expressway East, turn leftonto Milpitas Blvd. (after the GreatMall). Turn left onto Yosemite Drive,and Building 4 will be immediately onyour left.

Five Career Development Services Provided by MITSee http://web.mit.edu/career/www/alum.html for complete listing

1. JobTrak On-Line Job Listings: MITnow offers an on-line password pro-tected database of jobs, advertised byemployers seeking MIT graduates,maintained by a company called Job-Trak. Please visit the JobTrak website athttp://www.jobtrak.com. To receive apassword, send your name, course num-ber and year of graduation by email [email protected].

2. Letters of Reciprocity: Contact Han-nah Bernstein in the Office of CareerServices at 617-258-8457 or [email protected] if you would like torequest reciprocity from the career ser-vice office at a college or universitynearer to you. This arrangement maygrant MIT alumni/ae access to the careerlibraries, job listings, etc., but usuallydoes not include individual counselingby the career office staff in other institu-tions. (In California, state universities

do not grant reciprocity. Businessschools do not grant reciprocity.)

3. Mentoring: For information about thenew Institute Career Assistance Net-work, a career advisory network for MITalumni/ae, call Janet Serman at the MITAlumni/ae Office at 617-253-8242 orvisit http://web.mit.edu/alum/www/Geo/ICAN.

If you would like to become a mentor,your role would be to receive occasionalcalls from alumni or students who wouldlike to find out more about your careerfield or if there might be employmentopportunities in your company.

If you would like to contact a mentor,ICAN will provide you with contacts ina specific career field and geographiclocation. You will receive the names anda package of reference materials by U.S.mail in approximately 2 weeks.

ICAN also has listings of executivesearch firms and career developmentbooks. You may contact me to obtainthese lists. Alumni interested in contacts

and resources on the West Coast shouldvisit the site http://web.mit.edu/west-coast/ which has links to a list of MIT-related companies, and many resourcesfor entrepreneurs.

4. The Technology Review also has anew online career center with links tomany career resources, plus online joblistings. Jobs advertised in TechnologyReview are different from those listed inthe Gazette. Visit http://web.mit.edu/techreview/www/.

5. ProNet: University ProNet is ownedby a group of university alumni/ae asso-ciations from around the country, includ-ing MIT, and features an alumni/aedatabase, providing a placement servicethat matches corporate recruiting needswith graduates of participating schools.For a small fee, MIT alumni/ae can jointhe network. To find out more about Pro-Net, call 1-800-758-2437 or visit http://www.univpronet.com. Be sure to iden-tify yourself as an MIT alumnus/a whenyou call.

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12 WINTER 1997

SPOTLIGHT MIT ’97: EntrepreneurshipKicking off a new and exciting 1997-98 year of MITClub of Northern California, Spotlight MIT ’97 drewover 300 MITCNC members and guests to the elegantHotel Sofitel in Redwood City on September 30, 1997.

The theme of this first annual banquet was entrepreneur-ship. Distinguished keynote speaker was Alex d’Arbe-loff, the new chairman of the MIT Corporation and thefounder of Teradyne (NYSE:TER). His emphatic adviceto young entrepreneurs was to focus on the businessobjectives and to recruit the right people. The banquetalso presented the top three winning teams of MIT’s$50K Entrepreneurship Competition: Imagen, VirtualInk, and Actuality Systems, Inc. to the curious audiencethat included many prominent members of Bay Area’sventure capital community.

The success of this event confirms the Club’s commit-ment to serve the MIT community in the Bay Area. Spe-cial recognition goes to key organizers: Sang Park '93,David Weitz '87, Fred Lam G'89, Gus Tai G’91, MukeshAhuja G'88, Marc Kolpin '62, and James Deverell.

Special thanks to our Sponsors:

Arthur Andersen Bain & CompanyFish & RichardsonHambrecht & QuistHummer Winblad Venture PartnersMenlo VenturesMohr Davidow VenturesONSET VenturesSanderling VenturesTrinity VenturesWeiss, Peck & GreerWilson Sonsini Goodrich & Rosati

Sanderling Ventures

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MIT CLUB OF NORTHERN CALIFORNIA 13

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14 WINTER 1997

When completed, One EmbarcaderoSouth will house 211 luxury apartmentunits and 22 two level townhouse units atthe corner of Second Street and theEmbarcadero. The units will averageapproximately 1300 square feet in size,being a mix of one, two and three bed-room units. Sixteen units will be set-aside as affordable housing.

This 14 story high rise was primarilyfinanced by the AFL-CIO Housing andBuilding Investment Trusts (BIT). TheAFL-CIO Housing Investment Trust(HIT) will purchase $43.3 million HUDinsured FHA Section 207 mortgage loanto be placed by TRI Financial Corpora-tion. The BIT has invested $24.4 millionas an equity partner in the project.

The AFL-CIO Investment Program pro-vides a broad range of real estate invest-ment opportunities for Taft-Hartley andpublic pension plans through invest-ments in construction loans, mortgages,participating mortgages and ownershipof real property. The Trusts have com-

bined assets of nearly $2 billion andmore than 450 investors nationwide.

One Embarcadero South is being devel-oped by UrbanWest Associates of SanDiego. Nielsen-Dillingham Builders isthe general contractor. GE CapitalInvestment Advisors underwrote theBIT’s investment and negotiated thetransaction. Mercantile-Safe Deposit &Trust Company is the Baltimore basedtrustee for BIT.

Marcie Cohen, Director of Developmentof the HIT, will provide us with an insideview on the planned development and itsunique financing arrangement. She willbe joined by John Black, Vice Presidentof the Mercantile-Safe Deposit & TrustCompany who will present an analysis ofthe transaction. The session will be mod-erated by Libby Seifel, real estate andredevelopment advisor to the San Fran-cisco Redevelopment Agency on SouthBeach Marina and Mission Bay.

Space is limited so please RSVP early toMITREA c/o Seifel Associates.

Pension Fund Real Estate Investing Through the Next Century (Part Four)A Case Study: One Embarcadero South, San Francisco

We will begin this year’s discussion onpension fund real estate investmentswith a presentation on the $71 millionapartment complex currently under con-struction on San Francisco’s Embarcad-ero across from the South Beach Marina.The development is anticipated to openin early 1999, prior to the opening of thenew Giant’s Stadium one block away.

Date/Time Location

FridayJanuary 23, 1997 11:45am-1:30pm

L’Olivier Restaurant465 Davis StreetGateway CenterSan Francisco(across from Starbucks)

Cost Make check payable to MITCNC

$30 Active Member w/ registration

$35 Other/At-Door

Organizer (RSVP and More Info)

MITREA c/o Seifel Associates220 Montgomery Street, Suite 448San Francisco, CA 94104(415) 989-1244 (phone)(415) 989-1245 (fax)

Brunch and Lecture at Naval Postgraduate SchoolTechnical Program on Use of the Navy’s Underwater Surveillance Equipment to Do Research on the Habits of the Blue Whale

Professor Ching Sang Chiu will talkabout the use of some very sensitiveunderwater listening equipment toattempt to track the activities of the BlueWhale - a species about which we knowvery little. This is a magnificent exampleof the “swords into plowshares” idea thattakes technology and understandingdeveloped for national security purposesand applies the knowledge to the better-ment of mankind. He may also discusssome other “cutting-edge” technologyresearch at NPS

Professor Chiu is a member of theDepartment of Oceanography at NavalPostgraduate School. He obtained hisPh.D. in the joint program between the

Woods Hole Oceanographic Institutionand MIT.

The Naval Postgraduate School islocated in Monterey with entrances onSloat Avenue at the point where Sloatpasses under California Highway 1(Pacific Coast Highway). Herrmann Hallis the Administration Building (Old DelMonte Hotel). The La Novia Room is onthe Ground Floor.

Attire: Herrmann Hall is a part of theNaval Postgraduate School. Guests arerequested to wear appropriate informalattire. The students normally wear sport-coats and ties.

Date/Time Location

SundayFebruary 8, 19981100 Arrival1130 Lunch1200 Presentations

Naval Postgraduate SchoolHerrmann HallLa Novia RoomMonterey, CA

Cost Make check payable to MITCNC

$25 Active Member

$30 Other

Organizer (RSVP and More Info)

John KeenSilicon Graphics, m/s 07L-5512011 N. Shoreline Blvd.Mountain View, CA 94043Deadline: February, 4, 1998

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MIT CLUB OF NORTHERN CALIFORNIA 15

Note: this event has limited attendance.To reserve your space on this popularevent, RSVP early! RSVP’s are onlyvalid with payment, and dues-payingMITCNC members will be given prior-ity.

At the Ano Nuevo State Reserve, ele-phant seals, sea lions, and other marinemammals come ashore to rest, mate, andgive birth in the sand dunes or on thebeaches and offshore islands. It is aunique and unforgettable natural specta-cle that hundreds of thousands of people

come to see each year. You’ll see thehuge bull males who battled for their ter-ritories in their rookeries, adult femalesin densely populated “harems”; and ofcourse, pups. You’ll hear a wide varietyof vocalizations on the beach walk led bya trained docent who will be able toanswer your questions elephant seal andother wildlife. In addition, the eventorganizer has volunteered for severalyears with the animal rehabilitation pro-gram at the Marine Mammal Center inthe Marin Headlands, which works withelephant seals as well as other marinemammals.

The walk is approximately three miles inabout two and a half hours, a modestpace. Dress appropriately --- be preparedfor possible wind, rain, and sun (i.e., lay-ered clothing, hooded gear; umbrellasare not allowed). Also be prepared forwalking through sand and for muddytrails (i.e., sturdy shoes). The docent-ledwalk will not be canceled for mere rain,only for truly inclement weather; parkpolicy says there are no refunds for badweather cancellation, unfortunately.Cameras and binoculars are encouraged.Bring your own water, as there is nowater on the walk; however, eating,chewing gum, and smoking is prohibitedon the walk. No pets are allowed. Chil-dren are welcome; note that parents areexpected to monitor and control their

children’s behavior near wildlife fortheir own safety.

Additional information is available at thestate reserve’s web site: http://www.anonuevo.org.

You should plan to arrive about 15 min-utes beforehand, to have time to visitfacilities before the walk. Because walksare on a tight schedule, the docent willnot wait for late arrivals.

Directions: Ano Nuevo State Reserve islocated on State Highway 1 betweenSanta Cruz and Half Moon Bay, about1.5 hours south of San Francisco.Reserve signs are located on the highwayin both directions. (Some people miss thebrown signs. Be alert about 27 milessouth of Half Moon Bay and 20 milesnorth of Santa Cruz.)

If you’re interested in car pooling, pleasemake a note in your RSVP. I’ll try to putpeople interested in car pooling in con-tact with each other.

Date/Time Location

SaturdayJanuary 3, 19981:15-4:00pm

Ano Nuevo State ReserveNew Years Creek RoadPescadero, CA 94060Meet at the ticket office

Cost Make check payable to MITCNC

Free! Children 3 and under

$6 Active Member w/ registration

$5 Additional for Parking

Organizer (RSVP and More Info)

Ping [email protected](650) 933-62561435 - 26 Avenue San Francisco, CA 94122-3223Please include a self-addressed stamped envelope with your RSVP.

Elephant Seals at Ano Nuevo: A walk on the Wild Side

Over 150 alumni joined to welcome the Class of 1997 to the Bay Area. The barbeque reception was hosted at the generous home of Tony and Leslie Suns in Atherton in October.

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16 WINTER 1997

Visit the ExploratoriumRepeat by Popular Demand

We are trying to repeat the very popularExploratorium event from March 1997.We hope to get Dr. Paul Doherty (’70 BS,’74 Ph.D), Director of the Teacher Insti-

tute at the San Francisco Exploratorium,to host a special session on the topic“Exploratorium Topics from Birth toDeath”, but have not been able to con-firm his availability at this time. In anycase, someone from the Exploratoriumstaff will be available to give our group atour.

Children are most welcome. No childrenunder 7 allowed in the Tactile Dome.Also people with back problems andclaustrophobia are not allowed in theTactile Dome but are welcome for rest ofthe Exploratorium tour.

The Exploratorium is located in the land-mark Palace of Fine Arts building in SanFrancisco’s Marina district, off highway101 near the Golden Gate Bridge. Freeparking is available. Detailed directionsto the Exploratorium may be accessedfrom 415-561-0360 or http://www.exploratorium.edu/general/direc-tions.html

Note: Admission to the Tactile Dome islimited to 20 individuals per group for atotal of 40 people. Interested participantsare suggested to RSVP early, as spaceswill be distributed in the chronologicalorder of the request. Checks will be helduntil the space is confirmed.

Date/Time Location

SaturdayFebruary 21, 1998

(1) 1:45-3:30pm(2) 3:30-5:30pm

Exploratorium3601 Lyon StreetSan Francisco1st group2nd group

Cost Make check payable to MITCNC

$13 Pre-paid Active Member

$18 All others

Organizer (RSVP and More Info)

Sudhanshu Jain [email protected]://www.exploratorium.edu(408) 495-2521

HikingHere! There! Everywhere!

Date/Time Location

SundayDec 7, 199710:00 am

Huddart County ParkMeet at the trail head

Route includes plenty of views, nice second growth redwoods and impressive stumps from ancient first-growth and an optional climb to the Skyline ridge.

Date/Time Location

SundayJan 18, 199710:00 am

Zinfandel TrailHike& wine tasting

A 1400’ climb in the San Pedro Valley park, up by Pacifica. Admit it, you need the exer-cise after all those holiday meals, don’t you? And spectacular views all the way up and down the coast and inland are a nice incentive.

Date/Time Location

SundayFeb 15, 199710:00 am

Montara Mountain

Route wanders along creeks and ponds, orchards and oak woodlands in Picchetti Ranch and Stevens Creek County Park and winds up at the Sunrise Winery, where we’ll stop to sample the wares.

Organizer (RSVP and More Info)

Jim [email protected](650) 969-4558http://home.earthlink.net/~jreich/mithikes.htm

Date/Time Location

MondayDec 15, 19978:00pm Lesson9:15pm Dance

Alberto's Night Club736 Dana StreetMountain Viewhttp://www.albertos.com

Cost Pay cash at site

$10 Lesson and party

Organizer (RSVP and More Info)

Sramana [email protected]

Tango Argentino You can call the MIT Alumni/aeAssociation automated informationsystem toll free 24 hours a day:

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You can also submit changes ofaddress electronically by sendingyour name, class year, currentaddress, and phone number, busi-ness address and phone number,title, and e-mail address to:

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MIT CLUB OF NORTHERN CALIFORNIA 17

Happy Hours in Palo Alto

Happy Hour in Berkeley

Date/Time Location

ThursdayJan 29, 19987:00 pm-???

Blue Chalk630 Ramona Street(650) 326-1020

Organizer (RSVP and More Info)

Melissa Kwok ’[email protected]

Date/Time Location

ThursdayFeb 19, 19987:00 pm-???

Miyake100 University Ave(650) 323-9449

Organizer (RSVP and More Info)

Christine Spencer ’[email protected]

Date/Time Location

FridayFeb 6, 19986:00pm-???

Raleigh’s2438 Telegraph Ave(510) 848-8652Haste and Channing

Organizer (RSVP and More Info)

Judy E. [email protected]

YABA Happy Hours in SFIntercollegiate Social!

Date/Time Location

ThursdayDec 4, 19976:00 pm - ???

The Gold Coast230 CaliforniaBetween Front & Battery(415) 989-6939

Date/Time Location

ThursdayJan 22, 19986:00 pm - ???

The Elbo Room647 Valencia Street(415) 552-7788

Organizer (RSVP and More Info)

Andy Cohen (Hahvahd ’92)[email protected](415) 441-8636www.yaba.san-francisco.ca.us

MIT CNC Happy Hours“Drink Rum, Drink Rum, Drink Rum All Day and Come Along With Us...”

Alumni and friends gathered at Pacific Coast Brewing Company for a Happy Hour in Oakland.

Young Alumni of the Bay Area (YABA) is an association of young alumni rep-resenting Bay Area alumni clubs from seventeen universities across the country.The purpose of YABA is to hold social and community service events on a reg-ular basis that give participating alumni a chance to meet other young people inthe area who share similar collegiate experiences. Check out YABA’s web sitefor a updated calendar of events:

http://www.yaba.san-francisco.ca.us

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18 WINTER 1997

Menlo Park for the gathering. We willserve a light dinner, beer, wine, sodas.We had a spectacular holiday party lastyear. Don’t miss this year’s party! RSVPrequired for this event.

Directions:

From San Francisco: Take Highway 280South. Take the Sand Hill Road Exit.Keep left at the fork in the ramp, follow-ing the signs for Menlo Park/Palo Alto/Stanford University. The exit loops backover the freeway. Once over the freeway,at the first stoplight, turn left. Drivestraight through the next stoplight (only20 yards after the first stoplight). Makean immediate left onto the frontage road.Go 100 yards to the first stop sign. Turnright. Go 200 yards to the first intersec-tion, and turn right again on to Sand HillCircle. Look for 140 Sand Hill Circle onthe right.

From San Jose: Take Highway 280North. Take the Sand Hill Road East Exit

towards Menlo Park. Go straight throughthe stoplight at the end of the exit ramp(do not turn right onto Sand Hill Road).Continue straight through the next stop-light (only 20 yards after the first stop-light). Make an immediate left onto thefrontage road. Go 100 yards to the firststop sign. Turn right. Go 200 yards to thefirst intersection, and turn right again onto Sand Hill Circle. Look for 140 SandHill Circle on the right.

Brew Your OwnPut Freshman Chemistry into good use

To all you aficionados of the microbrew.Now is your opportunity to match yourskills with those of the experts and putyour freshman chemistry skills to good

use at last. We are arranging a visit to abrew-your-own facility located in Wal-nut Creek. The event will take place overtwo weekends. Each session is two-threehours. On the first Saturday, we willselect the beer to be produced, mix theappropriate ingredients, and commencethe brewing process. Two Saturdayslater, we will return to the facility to bot-tle and label the fruits of our labor. Eachbatch yields almost 14 gallons (six dozen22 ounce bottles). In order to enableactive participation by all attendees, it isrecommended that we limit each batchproduction to six people. Of course, theability to brew multiple batches isencouraged. As an added treat, the facil-ity has a full microbrewery on-site, sothere is no need to go dry as we pursueour merry chores! The exact start timehas not yet been determined, but we willlikely select the first brewing slot of theday (11 AM). Reservations are manda-tory! Please RSVP by January 10.

Date/Time Location

SaturdaysJan 24, 1998Feb 7, 199811:00am

Brew City1370 Locust StreetWalnut Creek(510) 930-9844

Cost Make check payable to MITCNC

$30 Pre-paid Active Members

$35 Others

Organizer (RSVP and More Info)

Michael Sarfatti ’76 [email protected]: 415-885-2293 Fax: 415-885-43072127 Hyde Street San Francisco, CA 94109

Annual Holiday Celebration

Celebrate the holiday season with anevening of good food, drinks, live pianomusic and, best of all, the company offellow MIT alums and their guests. Theevening will feature piano and violinrecitals by two talented musicians, JuliaRosolovsky '97 and Julia Ogrydziak '95.

MIT Club Board member John Chish-olm has generously offered his home in

Date/Time Location

SaturdayDec 6, 19987:00pm

Home of John Chisholm140 Sand Hill CircleMenlo Park(650) 854-2133

Cost Make check payable to MITCNC

$15 Pre-paid Active Members

$20 Others/At Door

Organizer (RSVP and More Info)

Mukesh [email protected] Waverly Street #2Menlo Park, CA 94025(650) 322-6184

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MIT CLUB OF NORTHERN CALIFORNIA 19

MOHR DAVIDOW VENTURESA Venture Partnership With A Single Purpose- To Help Talented Entrepreneurs Build Great Companies

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This newsletter is composed with FrameMaker 5 on theMicrosoft Windows NT 4.0 platform powered by the IntelPentium II-266 microprocessor. FrameMaker is the pre-mier cross-platform desktop publishing software fromAdobe Systems. Images are edited using CorelDRAW 7Graphic Suite, the preferred software package for graphicdesign from Corel Corporation.

Mohr Davidow Ventures Silicon GraphicsWilson Sonsini Goodrich & Rosati One-OFactSet Research Systems Applied Materials

If your company is interested in becoming a corporate sponsor, please contact Eric Jorgensen ’60, VP of Sponsorship for more information (page 2).

MITCNC welcomes CustomerSat.com as corporate sponsor

MITCNC welcomes CustomerSat.com (www.CustomerSat.com) as a 1997-98 corporate sponsor. CustomerSat.com is thepremier provider of customer satisfaction, employee feedback, and market research services using the Internet. Customer-Sat.com principals combine decades of survey research experience with leading-edge e-mail and Web survey techniques andtechnologies.

CustomerSat.com recently conducted the first worldwide, annual customer satisfaction survey via the Internet for a Fortune500-class company, Advanced Micro Devices, a landmark event featured in the October, 1997 issue of Marketing ResearchReview. CustomerSat.com and its principals have also achieved numerous technology "firsts," including the first real-timecalculation and display of cross-tabs on the Web, and the first automation of respondent identification for Web surveys.

A full-service survey research company, CustomerSat.com was founded by John Chisholm ’75, who also founded DecisiveTechnology, the leading provider of Internet survey software. Located in Menlo Park, CustomerSat.com is seeking researchanalysts and account executives for challenging and rewarding full-time or part-time positions. Please e-mail resume [email protected], fax to (650) 854-2135, or call (650) 234-8000. An equal opportunity employer.

http://www.altera.com

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MIT Club of Northern CaliforniaAlumni RecordsCambridge, MA 02139

ADDRESS CORRECTION REQUESTED

NON-PROFIT ORGBULK RATE

U.S. POSTAGE-PAIDSan Francisco, CAPermit No. 1642

Are you still using mail or phoneto survey customers, employees and prospects?

They would rather use the Internet.

LET THEM.

Make it easy for them to give you the vital feedback you need. Whether your data is strategicor operational, using the Internet will give you more complete information faster, at lowercost, with higher response rates and more satisfied respondents.

CustomerSat.com is the premier provider of customer and employee satisfactionmeasurement and market research using the Internet. Through email and the Web, we canstreamline and enhance every part of your survey research--from design, to data collection, toanalysis, to real-time display of results--letting you take faster, more informed action.

Call us today at (650) 234-8000,Visit us at www.CustomerSat.com, orEmail us at [email protected].

CustomerSat.comThe Enterprise Survey ExpertsTM