Robert Else & Jordan Morris Santa Barbara City College.

Data Storytelling with Tableau

Robert Else & Jordan MorrisSanta Barbara City College

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Who Are These Guys?Robert Else: Sr. Director of Institutional Assessment, Research, and Planning

Jordan Morris: Information Systems Analyst


Santa Barbara City College Facts

• IT Department of 8 + Network services + User Services

• About 20,000 students in Fall 2013

• One of the first CCC’s – founded in 1909

• Aspen Prize #1 Community College in the U.S.

• IR Department of 4


Searching for a Decision Support System…

• It has to be easy to use…

• It has to be affordable

• It has to be easy to use

• It has to be easy to use…• Fast implementation


What I really want to know is...• How many students completed “x” units and English 110/111 and Math 117, 120, or above

• I need to know about students who have changed their major a lot.

• How many FTES did we generate in Online courses, over time?

• Do Business majors finish or transfer earlier than Chemistry majors?

• I need facts about Ethnicity and transfer for a grant that is due Friday

• Sorry, I meant Ethnicity and degree completion. Breakdown by age. Noon Friday still OK?

• How many matriculating students have close to 100 units? How long have they been here?

• And while you’re at it...this should be easy...

• I need the option to exclude Summer...

• And then I would like to see...


Ahhh...the last

report I’ll need to write...


What I really want to know is...


It’s not like we don’t have the

data…


Maybe we need… Dashboards!


Where is the WISDOM we have lost in the KNOWLEDGE?

Where is the knowledge we have lost in the INFORMATION?

Business Intelligence


Where is the “Knowledge”?

Fall 2004 Fall 2005 Fall 2006 Fall 2007 Fall 2008 Fall 2009 Fall 2010 Fall 2011

Female 2.74 2.2 2.26 2.55 2.49 2.5 2.59 2.59

Male 2.18 2.13 2.23 2.38 2.26 2.49 2.69 2.54

Female 3.07 3.61 3.24 2.79 2.64 2.98 3.08 2.59

Male 3.15 2.96 2.82 2.9 2.74 1.95 2.26 2.65

Female 2.84 2.67 2.81 2.75 2.77 2.83 2.83 2.7

Male 2.56 2.55 2.37 2.35 2.4 2.31 2.34 2.33

Female 2.75 2.7 2.71 2.7 2.73 2.74 2.75 2.78

Male 2.47 2.52 2.52 2.47 2.49 2.49 2.52 2.53

GPA by Residency and Gender

AB540

Out of Country

Out of State

Resident CA


The Knowledge begins to emerge…


Edward Tufte


Stephen Few: ThePerceptual

Edge.com


We evaluated the usual suspects…

Eventually Gartner led us to Tableau…


Tableau? Qu'est-ce que c'est?Tableau: noun: tableau; plural noun: tableaux

A group of models or motionless figures representing a scene from a story or from history; a tableau vivant….

Synonyms: picture, painting, representation, illustration, image…


Recreating a Living Picture of a historical event…

The Original The recreation…


The Raft of the Medusa (1819) by Géricault


The recreation…


The Live Demo Goes Here


SBCC Data Warehouse


For more information: www.tableausoftware.comRobert Else• [email protected] 805-897-3522

Jordan Morris• [email protected] 805-965-0581 x3029

Questions?


mailto:[email protected]

mailto:[email protected]

In case of Demo-God intervention, break glass and use these slides…


Tableau Live Demo: Course Fill Rates


Tableau Live Demo: Student Pathways


Tableau - Student Demographics


Tableau Live Demo: Assessment Placement


Tableau Live Demo: Cohort Comparisons


Tableau Live Demo: Grades Heatmap



We set out to reproduce this study using our own data…

Work in Progress: Reproducing the CCRC study “Intensity and Attachment” (Crosta 2013)


More Crosta (2013)


Visit the Tableau Public Galleryhttp://www.tableausoftware.com/public/gallery

RP Group Research and Planning Conference • April 2014

Robert Else & Jordan Morris Santa Barbara City College.

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