1. Safe Cities Share the AwarenessSafety and security as enablers to better protect people and propertyCopyright Siemens AG 2012. All rights reserved.

2. Safe CitiesWhere do you start?Local International 10-17-2012 Occupy movement around the world Attack on Federal Reserve Bank NYC Thwarted A suspect has been arrested for allegedly plotting to attack the Federal Reserve building in New York City on Wednesday. ABC reports federal authorities and NYPD foiled his plans with an organized sting operation in which the man parked a van he thought was carrying explosives near the Lower Manhattan building. The man then attempted to set off the fake explosives from the Millenium Hotel using a cell phone. Sources say an undercover agent provided the man with the explosives after meeting online. The FBI has identified the suspect as a 21-year-old from Bangladesh. The man lives inLong Island and is believed to have acted alone. Copyright Siemens AG 2012. All rights reserved.Page 2 June 2012 IC BT FSS ES S 3. the responsibility for city development ultimately falls to cityauthorities. And they, in turn, cannot succeed without the support of the private sector and society in general. Dr. Joan Clos Executive Director of the United Nations Human Settlements Programme (UN-HABITAT) Extract from an interview conducted by Evelyn Runge for SiemensCopyright Siemens AG 2012. All rights reserved.Page 3June 2012 IC BT FSS ES S 4. Safe CitiesAt the heart of the Sustainable City vision The Sustainable Cityneeds the Safe City, to Attract and retain the best citizens (skilled, Inclusivelaw-abiding, productive) Reduce social inequalities (right to liveand feel safe) Show commitment to solving burning issues Responsible Enable responsible energy initiatives to gainacceptance and a higher priority. Reassure investors and industries that they Competitivehave a long-term and safe future in the city Support the industries that depend on citysattractiveness (tourism, education,research) Copyright Siemens AG 2012. All rights reserved.Page 4June 2012IC BT FSS ES S 5. Safe Cities An all encompassing environment requires a holistic strategyThe complexity of the Safe City landscape requires proactive and agile planning andmanagement tools, and know-how of the city critical industries, infrastructure and users City Infrastructure Energy Transport CommunicationsSafe City City OperatorsKey Elements Law EnforcersService Providers Infrastructure (Fire, Police, etc.) (medical, waste mgt., etc.) Operators (utilities) City Users InhabitantsVisitorsBusinesses (People) (People)(People & Infras.) * Source: the rise of Safe Cities, Frost & Sullivan, June 2011Copyright Siemens AG 2012. All rights reserved. Page 5 June 2012 IC BT FSS ES S 6. Safe CitiesThe need for a long-term and holistic view Positive trend towards increasing prevention However, prevention alone cannot fully address the complete risk landscape Detection, Response and Recovery from events should not be neglected in times of lean budgetsCopyrightSource: Megacity Challenges a survey of 522 stakeholders spread across 25 cities - Sponsored by Siemens Siemens AG 2012. All rights reserved.Page 6 June 2012IC BT FSS ES S 7. Safe CitiesAddressing 3 high visibility, high impact city challenges Public-Private Partnership PublicCity Incident buildingsTransportation Management & Critical InfrastructureHigh visibilityAt the heart of city lifeHighly publicized when goes wrong Disruptions to service continuity and efficiency have far reaching High impact economic, social and political consequencesCriticality forRequire a strong safety and security foundation to cope withfuturenew technologies, processes and collaboration modelsdevelopmentsCopyright Siemens AG 2012. All rights reserved.Page 7June 2012 IC BT FSS ES S 8. Incident ManagementLeveraging security technology and servicesKnow more Identify Visualize Analyze Incident Management Real-time decision support Plan betterIntervene faster Optimize Enforce MeasureMobilize Collaborate ResolveCopyright Siemens AG 2012. All rights reserved.Page 8 June 2012IC BT FSS ES S 9. A City is a Collection of Services andFacilitiesPublic and Privatewww.siemens.com/urbanization Copyright Siemens AG 2012. All rights reserved.Page 10June 2012 IC BT FSS ES S 10. A Safer City Integrates and Coordinates Information from Public and Private SourcesPerimeterFire detection EvacuationAutomated DangerIdentityVideoCommand security andand alarming systems extinguishing managementManagement surveillance& ControlintrusionFire SafetySecurity Threat Monitoring,Dispatch, and Resource ManagementServicesLife cycle Alarm management andSystem maintenance Knowledge servicesmanagement outsourcing/out-tasking Copyright Siemens AG 2012. All rights reserved. Page 11 June 2012 IC BT FSS ES S 11. Get the Word Out!!When bad things happen-Copyright Siemens AG 2012. All rights reserved. 12. A System of Systems Goal is to Simplify Emergency Dispatch and Notification Create an Easy Button experience for end users Incorporate voice capabilities from existing fire panels Integrate digital signage across the facility for visual communications Communicate with various other security systems Copyright Siemens AG 2012. All rights reserved. 13. Mass Notification Reach Them All Copyright Siemens AG 2012. All rights reserved. 14. Need for Emergency Communications Columbine Workplace Shootings violence SoCalVirginia WildfiresTechShootingsAttack on 9/11US Embassy & Terrorist HurricaneArmy Barracks Attacks Katrina Copyright Siemens AG 2012. All rights reserved. 15. Effective Emergency CommunicationsMost Commonly Referred to As Mass Notification Inform or Notify Building occupants and key personnel are alertedto WHAT is happening and WHERE it is occurring Provide Instruction Notification is only effective if it gives directionon how to act or what to do Verify Critical communications require verification that messagesare heard, understood and acted uponCopyright Siemens AG 2012. All rights reserved. 16. Siemens Building TechnologiesCore Business Applications HVAC SecurityCriticalBuildingCommunicationsAutomationTechnologies Fire Safety Energy & EnvironmentalCopyright Siemens AG 2012. All rights reserved. 17. Mass Notification Overview Leverage the three communication environments Inside OutsideAt Your SideEmergencyPA / IntercomGiant VoicePDAsOperations Video ScreensLoud SpeakersMobile Phones Fire PanelsEMS / Police Laptops Desktop ComputersVideo ScreensSMS / MMS Telephones Sirens IM Chat LED Displays Radio broadcastEmail Indoor radio systems Indoor pager systems Copyright Siemens AG 2012. All rights reserved. 18. Flexibility to Meet Your Emergency PlanWHYWHOWHAT WHENHOWPerson TextAutomatictext-to-textDepartmentLED Displays Manualtext-to-voiceGroup Flat panel displaysImmediatevoice-to-voiceOrganzationPC Alert Delayedlive voiceSiteE-mail Scheduledad hocAccess levelPager pre-determinedCell Phone one-way Smart Phone two-wayVoiceconfirmation Fire Voice Speakersconference PA Speakers Land Phone Land Phone speakers Giant VoiceCHEMICAL SPILL Outside PA Radio TowerNotify and instruct public. Cell phonesHand Held RadiosManage the incident. MultimediaProvide information for feedback.Flat Panel DisplaysCCTVFlat Panel Displays PCs Documents, linksCopyright Siemens AG 2012. All rights reserved. 19. Safe Cities with the private sectorBuilding the sustainable city vision together The Sustainable cityLeverage existing and newer technologies with services to: Inclusive Turn safety and security into a positive equalizer Reduce polarization - no more wrong side of town Bring businesses closer to labor pools Foster Community engagement initiatives Responsible Make wise choices for the future (risks, desired outcome) Support other City initiatives Role in National security and economic wealth Competitive Capitalize on positive communication: Show efficiency improvements based on hard facts Drive city funding and investmentsCopyright Siemens AG 2012. All rights reserved.Page 21June 2012IC BT FSS ES S 20. Thank you for your attention! Rob Welton Siemens Infrastructure and Cities Sector National Business Development ManagerEnterprise Security Solutions 215 Southport DriveSuite 900Morrisville, NC 27560Phone: 919-802-7787E-mail:Thank You!robert.welton@siemens.comCopyright Industry, Inc. 2012. All rights reserved. Siemens Siemens AG 2011.Page 22June 2012IC BT FSS ES S