Rob marketing|SEO Company|Business Consulting, internet business
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Transcript of Rob marketing|SEO Company|Business Consulting, internet business
Robert Nichols
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About Robert Nichols
• 5 Years in Online Marketing Management• Studied and experimented with Internet marketing for the last
7 years• 1 year ago, made a decision to do Internet marketing full time• Make a living doing affiliate marketing and marketing my own
information products – Use SEO, Google, Yahoo, and MSN
• Lots of time and effort into SEO– Other traffic opportunities– Pure marketing exercise!
• Saw an opportunity to take this specialized
skill set and bring it to small business owners• “If it’s Worth Helping People…It’s Worth Doing”
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What is Internet Marketing?
• Generating sales and/or capturing leads from customers that are searching on the Internet
• Traditionally it was “search engine optimization”– Build a site– Apply the black art of indexing, links, meta-tags, directories, etc.– Hope it shows up in Google someday– Hope it shows up with the right keywords (what people are
typing in when they search)
• The future is Social networking sites
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Why Use Search Engine Optimization?
Higher clicks for each search term
Free traffic
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What Causes Bad Experiences with Search Engine Optimization?
• Often sites are never even “indexed” at all! Google doesn’t even know they exist
• After sites get indexed, they are usually not indexed by the search terms the web site owner would like
• Web site owners have no idea what search terms would really be best to drive traffic
• Fresh content is important, but hard to keep up with and organize
• Backlinks are hard to come by• Domain age• It’s hard work, tedious and time
consuming!• No one really understands how Google decides who
gets listed and in what order.
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How Can We Solve Problems with Search Engine Optimization?
After sites get indexed, they are usually not indexed by the search terms the web site owner would like
• Use traditional “on page” methods
• Use the one known way to influence search engine placement – link building (e.g. “click here” example)
• Web site owners have no idea what search terms would really be best to drive traffic
• Use PPC results
• Build landing pages for each keyword
Often sites are never even “indexed” at all! Google doesn’t even know they exist
• Use well known and proven tricks to get indexed such as article marketing, craigslist, adsense placement, blog pinging etc.
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How Can We Solve Problems with Search Engine Optimization? (cont’d)
Backlinks are hard to come by
• Use management company that includes backlink services through article marketing and social bookmarking
• Must use a tool to be effective!
Fresh content • Set up blog
Domain age• Purchase domains (great tools
for searching)
No one really understands how Google decides who gets listed and in what order
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Social Networking Sites
• Sites where users dictate the content and/or the popularity/ visibility of that content
• Number of daily visitors is skyrocketing
• MySpace had more traffic in 2007 than Google
• Already, FaceBook has reached Google traffic levels
• YouTube gets twice as much traffic as Google
• These sites are DOUBLING every 6 months; FaceBook adds 1 million visitors/week
• In a typical month– 30% of everyone that goes online worldwide
visits MySpace– 29% visit FaceBook– 35% visit YouTube
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Social Networking Sites (cont’d)
• It’s not just kids discussing what they’re going to wear to the prom
– Over 50% of MySpace users are older than 35– FaceBook even has 100k users older than 64
• This is the new frontier
• Traditional marketing will not survive here
• Incredible opportunities for first mover advantage
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How to Dominate Your Market
• Set up a blog• As soon as we find a “money term” • start search engine optimization process
– Examine domain name– Market 2-3 articles per week – (or even more!)– Blog postings at least 3 times per week (outsource)– Forum postings– Yahoo answers– Blog postings (other people’s)
• 90 days, then repeat
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Services Offered – SEO
• SEO Services– 4 articles (500–750 words)/month
written (more can be added at $20 per article)
– Article submission to 200–1000 article directories for every article – Builds thousands of links with optimized “anchor text”
• Highly specialized, no duplicate content penalties!
– Link building in forums, blogs and Yahoo answers EVERY day
– Social bookmarking of articles and blog posts EVERY day
– Monthly consultation with web designer to insure appropriate on page elements.
– Set up your blog– 2–4 blog posts per week (your blog)
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Services Offered – Other
• For every customer:– Weekly and monthly status reports– Auto responder set up and maintenance ($50/month value)– Free web hosting for up to 3 sites ($30–100/month value)– Unlimited phone and email consultations– Continuously updated expertise – coming soon… Facebook
and the new Internet! Within 3 months, Facebook will be included with SEO services
– Month to month – no long-term contract
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What Will This Cost?
Initial Consultation FREE
Initial set-up fee paid to Rob Marketing– Building your plan to dominate your market
$500–750
Monthly fees Local SEO MarketingCost Per Set of Keywords: City Level -10 KeywordsCountry Level- 10 Keywords Broard Level – 10 KeywordsManage search engine optimization:
$500/month$1000/month$2000/month
$299 monthly add-on
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Contact Us
• Contact info?
• Ardan Productions Inc.R/C: 200705204W20 Maxwell Rd.#09-17 Maxwell HouseSingapore 069113
Phone: +65 83832348
• USA: +13106018430
• Fax: +65 63993699
• Email: [email protected]