Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

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Data Science @ Betfair Rob Linsley Analytics & Insights Director August 2016

Transcript of Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Page 1: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Data Science @ BetfairRob LinsleyAnalytics & Insights DirectorAugust 2016

Page 2: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Just Like You

Page 3: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

….

Betfair?

Page 4: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Betfair Example

Page 5: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Data Journey

Page 6: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Neural Network

Page 7: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Customer Lifecycle

Page 8: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Problem Gamblers

Page 9: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Segmentation

Page 10: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Datathon

Page 11: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

BSP Index

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Content

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Tools change

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Commercial Value

Page 15: Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Knowledge Sharing

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Thank you.

Rob [email protected]

Any Questions

mailto:[email protected]

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Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne

Rob Linsley, Betfair Australia, Presentation at Chief Data & Analytics Officer Forum, Melbourne