Roadshow Report New Yansha Shopping Mall, 17-18 October 2015 · Tastes of Europe campaign in China...
Transcript of Roadshow Report New Yansha Shopping Mall, 17-18 October 2015 · Tastes of Europe campaign in China...
Tastes of Europe campaign in China 2015 – Page 1
Roadshow Report
New Yansha Shopping Mall, 17-18 October 2015
Executive Summary
The fifth Roadshow of the Tastes of Europe Campaign was organized on 17-18 October in New Yansha Shopping Mall. The mobile exhibition stand was placed in a strategic location on the second floor of the shopping mall to reach as many visitors as possible. The stand attracted hundreds of visitor during the two-day programme; the most popular programme elements were the live cooking shows and the quiz sessions. The increased flow of visitors is attributed to the variety of samples, optimal location and the additional visibility in the shopping mall. All KPIs have been met or exceeded during this Roadshow as detailed in the tables below and shown in the attached pictures. Report Content: I. Statistics II. Agenda III. Cooking Show Menu IV. Staff V. Products Sampled VI. Website and social media VII. Follow-up Actions VIII. Photo Gallery I. Statistics
Key Performance Indicators
Item Target Implemented
Visitors
Visitors at the stand 500 2000+
Visitors at cooking show 40 100+
Quiz participants 20 30
Completed questionnaires 20 40
Promotional items
Quiz gift bags (pen, apron, GI product, bag) 20 20
Branded bags and pens for survey participants 30 60
Producer fliers N/a 200+
Product samples
Cooking show dish tasting 60 200
MS represented through samples 4 13
Product categories represented (including spirit drinks sampled during the cooking show)
6 7
Tasting samples distributed 500 2200
Tastes of Europe campaign in China 2015 – Page 2
II. Agenda
TIME ACTIVITY & CONTENT LOCATION
11:30 Stand opens Animation area
11:30 – 11:40 Introduction to the campaign Animation
11:45 – 13:30 “Variety” sampling Show kitchen
12:00 – 12:15 1st
Quiz Animation area
12:15 – 12:30 1st
Tour of the stand Stand
13:30 – 15:00 Cheese sampling “Ask the Producer” session
Cheese section
14:00 – 14:45 Olive oil sampling Olive Oil section
15:00 – 15:45 Live cooking show and sampling of dishes cooked
Show kitchen
15:45 – 16:00 ”Ask the expert session” Show kitchen and animation area
16:00 – 16:30 Questionnaire time Animation area
16:30 – 18:00 Ham and beer sampling Ham and beer sections
17:00– 17:15 2nd
Quiz Animation area
17:45 – 18:00 2nd
Tour of the stand Stand
18:00 – 19:30 Wine and cheese sampling Wine and cheese sections
19:30 End of animation Stand
III. Cooking show menu Flame Scottish salmon with Pere Magloire Calvados
- PGI Scottish Farmed Salmon, UK (Salmon fillets) - PDO Lakonia, Greece (olive oil) - GI Calvados Pays d'Auge, France (Pere Magloire Calvados) - GI Polska Wódka/Polish Vodka, Poland (Lubuski Vodka)
Red wine cooked pear with white wine espuma
- GI Polska Wódka/Polish Vodka, Poland (LubuskiVodka) - PDO Valpolicella, Italy (Masi Agricola) - PGI Prosecco, Italy (Zonin) - PDO Xynisteri, Cyprus (Xynisteri)
IV. Contractors’ Staff Support Staff
- Albane Salzberg, Project Coordinator - Max Xie, Chef - Lesley Murray, Products Coordinator - Jing Lan, Moderator - Iris Chen, Logistics Coordinator - 4 hostesses - Jessie Lu, Logistics Coordinator - Stand supervisor and technician - Missy Hong, Hostesses Coordinator
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V. Products Sampled
Products Sampled
Product Product category Country of Origin # of samples
PGI Bayerisches Bier Beer Germany 40
PGI Českobudějovické pivo, PGI Budějovické pivo
Beer Czech Republic 80
PGI Danablu Cheese Denmark 100
PDO West Country farmhouse Cheddar cheese
Cheese United Kingdom 100
PDO Asiago Cheese Italy 120
PDO Queijo S. Jorge Cheese Portugal 100
PDO Queijos da Beira Baixa Cheese Portugal 100
PDO Queijo de Nisa Cheese Portugal 100
PDO Prosciutto di Parma Ham & Meat Italy 400
PGI Lakonia Olive Oil Greece 100
PDO Estepa Olive Oil Spain 100
PDO Beurre d’Isigny Diversity (butter) France 100
PDO Miel de Granada Diversity (honey) Spain 100
PGI Štajersko prekmursko bučno olje Diversity (pumpkin seed oil)
Slovenia 60
PGI Aceto Balsamico di Modena Diversity (vinegar) Italy 80
PGI Scottish Farmed Salmon Diversity United Kingdom 100
PGI Venezie Giulia Wine Italy 40
PDO Makkas Maratheftiko Wine Cyprus 40
PDO Xynisteri Wine Cyprus 40
GI Brandy Spirit drink France 100
GI Vodka of Finland Spirit drink Finland 100
GI Swedish Vodka Spirit drink Sweden 100
Total: 22 7 13 2200
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VI. Website and social media: Website-EN:
http://tastesofeurope.eu/calender/2015roadshow5/ Website-CN:
http://tastesofeurope.eu/cn/calender/%E7%AC%AC%E4%BA%94%E5%9C%BA%E8%B7%AF%E6%BC%94%EF%BC%8C%E9%87%91%E6%BA%90%E6%96%B0%E7%87%95%E8%8E%8Emall/
Weibo:
http://weibo.com/p/1005055574354205/album?from=page_100505&mod=TAB#place
Facebook:
https://www.facebook.com/media/set/?set=a.868549713240699.1073741836.653531038075902&type=3
Twitter:
https://twitter.com/TastesOfEurope/status/653526016560730113 WeChat ID: tastesofeurope2015
VII. Follow up-actions:
- Full roadshow report will be submitted together with the final technical report. - Analysis of visitor surveys will be submitted by 22 October 2015
Tastes of Europe campaign in China 2015 – Page 5
VIII. Photo Gallery
a. Ask the Expert Session: Chef Max Xie
Tastes of Europe campaign in China 2015 – Page 6
b. Ask the Producer Session: PDO Asiago Cheese
c. Cooking show