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®

By Giles LambertsonCEG CORRESPONDENT

Phil McCoy, president of RoadBuilders Machinery & Supply Co., credits great

employees and excellent products for the company’s uninterrupted record of success over

the first 30 years of its existence — but Bob Fischer believes there is more to it than that.

He also credits hard work… and Phil McCoy.

“I was impressed with him from the start,” said Fischer of his boss and colleague.

Fischer is RoadBuilders’s most senior salesman and an employee of the company from

day one. “His leadership skills. His management expertise. His philosophy, which is to

treat people fairly and then some. That’s the cornerstone of RoadBuilders Machinery.”

As for the hard work, Fischer said launching the company was stressful for everyone.

“Any time you start something new, there is going to be a little nervousness about it, but

you just work harder and make it work. The phrase people use now is ‘24-7.’ We didn’t

know the term then, but that was what we did.”

The hard work has produced a diversified company that today operates in four states,

employs 165 people, and is setting records year after year business-wide. “We knew after

about five years that we had a formula that was working and it continued to get better,”

McCoy said. “Then we obtained the contract to represent Komatsu and we knew we were

well on our way.”

RoadBuilders celebrates its 30th year in business ranking at the top of the Komatsu

dealer network — the dealership with the leading market share in North America. McCoy

acknowledges the significance of the ranking: “When you have the number one market

share, you are doing something right.”

RoadBuilders MachineryReflects on 30 Years

Company Credits Success to Hard Work

Phil McCoy, president of RoadBuilders Machinery & Supply Co.

The original Road BuildersKansas City facility.

Building A CompanyIn 1969, McCoy went to work for Wichita’s major employer, Boeing. He left the giant

aerospace firm in 1977 after tiring of “working in a building without windows” and entered

the machinery business. Eight years later, the 37-year-old McCoy, along with Fischer and

a couple of others, headed east to Kansas City, Kan., to start his own firm.

McCoy acquired the assets of an International Harvester company-owned dealership

as the foundation of his new construction equipment outlet in the KC metropolitan area.

The IH connection turned out to be a promising one. International Harvester had sold its

construction equipment division to Dresser Industries in the early 1980s. After Komatsu

swallowed up Dresser in 1988, the Japanese company turned to fledgling RoadBuilders

Machinery & Supply to represent its product line.

Already selling Bomag compaction equipment, RoadBuilders made Komatsu its core

product line and steadily added to it. Among the other major brands in the lineup today are

Sandvik, Terex-Fuchs, FINN, Gradall, Takeuchi, Etnyre, and Ingersoll-Rand, as well as

several leading attachment manufacturers.

“We think we represent some of the best equipment on the planet,” said Doug Murray,

general manager of RoadBuilders’s three Nebraska locations. “The manufacturers we rep-

resent produce world-class equipment. In some cases, it is unrivaled and superior equip-

ment. Not just as good as something else, better than. That makes us better. World-class

products have to have world-class service to go with it.”

RoadBuilders’s expansion into Nebraska illustrates the company’s organic growth.

The Kansas City headquarters is a sprawl-ing location with multiple buildings, includ-

ing parts, service, rental, paint shop,machine shop and more.

Shown below is the Grand Island, Neb., location.

The trio of Nebraska markets differ — mostly agriculture out west and construc-tion work in the eastern cities, for example, more rental in the east and usedequipment sales in the west. The company flexes to meet the demand.

6

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When a struggling three-store equipment company became available there in 2000,

RoadBuilders took it over, thereby gaining Omaha, Lincoln, and Grand Island markets.

And what did RoadBuilders bring to the Nebraska stores that turned them around?

“Everything,” said Murray. “Honestly, everything — equipment inventory, parts invento-

ry, service capabilities, salesmanship. And the company brought tremendous integrity from

Kansas City, the habit of doing the right thing every day.”

The trio of Nebraska markets differ — mostly agriculture out west and construction

work in the eastern cities, for example, more rental in the east and used equipment sales in

the west. The company flexes to meet the demand. “We give customers what they want,”

said Murray.

Used Equipment PushBefore its Nebraska acquisition, McCoy built out the company in KC. To complement

its inventory of new equipment, the company developed an engine and mechanical rebuild

facility in 1992 and began to aggressively enter the used equipment market beyond mere-

ly pushing trade-ins. “We really, really concentrate on the used side of the business,”

McCoy said.

When a struggling three-store equipment company became available there in 2000, RoadBuilders took it over, thereby gaining Omaha (shown above), Lincoln, and Grand Island markets.

Midwest Equipment &Supply, LLC. —Springfield, Mo.

To serve customers in the southwest quadrant of that state, RoadBuildersopened Midwest Equipment and Supply in Springfield.

9

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That’s really, really true. Besides reconditioning equipment for rental and resale,

RoadBuilders committed to the used parts business three years ago with a public ware-

house devoted to second-hand and after-market heavy equipment parts. Then it opened an

off-road equipment paint and body shop for outside customers as well as for company use.

Tech-savvy equipment shoppers can even download a RBused.com app to stay in touch

with RoadBuilders’s used equipment inventory. What else? Does it operate a used equip-

ment online auction service? Yes indeed.

“We try to take care of our customers any way we can,” said David Mehrtens, who

manages used equipment operations, including paint, parts and machines. He ramped up

the segment when he joined RoadBuilders 15 years ago. The warehouse still is being

stocked, with salvaged parts from upwards of 50 pieces of equipment on the racks so far.

The paint shop averages three or four final coats a week — heavy trucks, tractors, and con-

struction equipment of all kinds — with outside customer requests outnumbering inside

work.

The reconditioned and repainted equipment doesn’t sit around long either, according to

Besides reconditioning equipment for rental and resale, RoadBuilders commit-ted to the used parts business three years ago with a public warehouse devot-ed to second-hand and after-market heavy equipment parts.

The Lincoln, Neb., facility.

The paint shop averages three or four final coats a week — heavy trucks, trac-tors, and construction equipment of all kinds — with outside customer requestsoutnumbering inside work..

Industrial Machine Shop – Kansas City.

11

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Would like to Congratulate Road Builders

Machinery on their

30th Anniversary.

E. D. ETNYRE & CO. Oregon, Illinois 61061

Road Builders Machinery and Supply Company

CONGRATULATIONSRoad Builders Machinery on your 30th Anniversary!

Mehrtens: On average, one machine is sold each day. The three-year-old auction compa-

ny (RBusedauctions.com) focuses on moving RoadBuilders’s second-hand equipment, but

it also handles customer consignments. More than 50 machines were auctioned last year.

A company embracing a different business philosophy might balk at offering cus-

tomers both new and used parts, there being a distinct possibility of one cannibalizing the

other. But Mehrtens said, “We are just helping out customers.”

Mike Hink agrees. Hink is new parts manager and a RoadBuilders veteran of 22 years.

“Having both parts departments gives a customer an option to buy… new or used,” he said.

“Whereas before, we only gave the customer one option.”

Hink joined RoadBuilders shortly after Komatsu did, so he is steeped in Komatsu

knowledge. He said customers appreciate his product mastery. “If you know the machines

and can get customers parts in a timely manner, it makes for happy customers. The least

amount of down time is what they are looking for. Taking care of customers is not just rhet-

oric around here.”

A Growing BusinessSeven years ago, McCoy and other company executives — including senior vice pres-

ident and chief operating officer Gerry Buser, whom McCoy calls “a key, key guy”— took

the company east into Missouri. To serve customers in the southwest quadrant of that state,

RoadBuilders opened Midwest Equipment and Supply in Springfield. Much of the region

is wooded, with rocky outcrops, and lumber and quarry businesses located there needed

another equipment source. Jason Baer, Springfield’s territory sales manager, has seen a maturing of the business

in his seven years at Midwest. “First we were trying to build the business. Now we areworking to maintain it. That changes the dynamics of the work. It took us a couple of yearsto get where customers were coming in on a regular basis, but we have a pretty large cus-tomer base established now.”

Gerry Buser, senior vice president and chief operating officer.

Today, Bryan McCoy is company vice president with principal responsibility foraccounting functions and regional and retail finance, but with some responsibil-ities in parts and services.

Doug Murray, general manager of RoadBuilders’s three Nebraska locations.

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Metso is proud to join in saluting RoadBuilders Machinery on their 30th anniversary, and as a valued member of our distribution team. Contact the sales and service experts at RoadBuilders Machinery for innovative Metso crushing and screening solutions.

www.metso.com

Building on a traditionof service and

customer satisfaction

Metso congratulatesRoadBuilders

Machineryon 30 years

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Congratulations Road Builders Machinery & Supply!Thirty years in the construction industry is a great success story. Congratulations! For the last 15 years, GOMACO has been proud to have Road Builders Machinery & Supply Co. as part of our worldwide distributor network for sales, parts and service in the western half of Missouri and the border of eastern Kansas.

Congratulations!

30 Years

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CONGRATULATIONS ROAD BUILDERS ON 30 YEARS OF BUSINESS

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Congratulationsto

CONGRATULATIONS

for 30 Years in Business!

800.528.3113fecon.com

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17

Grand Island, Neb.(L-R): Clarence Brooks, Brad Jensen, Kyle Kult,Carrie Shepard and Josh Halte. Not Pictured: TonyRandone, Clayton Brooks, Luke Anderson, RusselJacobitz and Jay Johnson.

Lincoln, Neb.(L-R): Scott Kilpatrick, Jim Lock, Darrell Andelt,Craig Arehart, Charles Miller, Aaron Collins, DonWalker, Chris Johnson and Michelle Braunsroth.Not Pictured: Dru Davidson.

Heavy EquipmentServices, LLC (PaintShop) — Kansas City(L-R): Jeremy Lapka,Tom Bledsoe, DanielGonzalez, SteveHorning and RonJohnson.

Machine Shop — Kansas City(L-R): Scott Smith, Darrell Williams, Jay Bullock, Caleb Patterson, Mike Chapman and Jaime Morche.

Parts Department. — Kansas CityBack Row (L-R): Rick Woodson, Bill Dycus, Robert Dorsel, Luke Wiman, Mark Colwell, Tim Stonebrook,Mike Hink and Bryan Carrell.Front Row (L-R): Deborah Wilson, Travis Price, Nelson Cline, Luke Taylor and Jill Gilreath.

21

RoadBuilders Machinery & Supply Co., Inc.

on your 30th Anniversary!ESCO offers precision manufactured excavator

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• IMPROVED PERFORMANCE

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Rental Department. — Kansas City(L-R): Brian Burkert, Phillip Kitterer, Bryant Getz-Reel, Noah Montgomery, Brandon Marsh, BrockChaltas, Brian Rosendahl, Rocky Shatto and KimReiter.

Used Equipment and Parts – Kansas City(L-R): Charlie Brown, Jennifer Vogts, DougMehner, Jay Thorne, Justin Reece, Mike Johnson,Todd Russell, Kyle Eitel, Garrett Crane, EarlyHughes, Barry Maddock, David Mehrtens, RaulPacheco, Jack Williams and Jerry Yanez.Not Pictured: Bill Warren, Troy Long, ChrisHolman.

Midwest Equipment &Supply LLC —Springfield, Mo.(L-R): Jimmy Christian,Nick Kirkland, MackHarmon, Justin Ward,James Broom, AnthonyCoffman, Mike Wood,Dewayne Thornton,Jason Baer, Tom King,David Brill, ButchCore and TomEverett.Not Pictured: SteveGaynor, NickSpickard, LonnieWilliams.

Omaha, Neb.(L-R): Todd Kelsey, Casey Porter, Rusty Kilpatrick, Aran Alley, Ty Sutherland, Doug Murray, BeckyAnderson, Carter Herold, Carl Simmons, Dean Alfers, Fred Grote, Chuck Walters, Marty Hagemann,Eddie Miranda, Chuck Page, Chris Sutherland, Jeff Smith, Bob Williby, Dave Meyerring, Warren Kutz,Ryan McCardle, Pauline Siderewicz, Jake Riesberg and Ted Christensen.Not Pictured: Al Hoggatt, Don Wilmer, Chris Murphy, Tim Grubb, Garret Desautels, Ray Borchers, DennisAnderson and Steven Borchers.

Service Department – Kansas City (L to R Back Row): Murray Penaia, Loren Werth, John Brummett, RichieStephens, Jesse Stewart, Doug Curray, Mike Jenkins, Jeff McConnell, Joey Burger, Steve Griffeth, VinceMcBride and Tim Keagy. (Front Row): Melissa Patterson, Steve Dutton, Mary Smith, Julie Lynn, KevinColwell, Tao Paletaoga and Brian Elwell.

Not Pictured: John Banister, Corey Blair, J.D. Carson, Rusty Koons, Brandon Lees.

Because Midwest is not an authorized Komatsu dealer, a mix of mostly used equip-

ment is offered, along with full access to KC’s parts stockpile, and a full-service shop. With

construction projects on the horizon, activity at the area’s rock and lumber industries is

expected to pick up… and keep Midwest busy.

Vince McBride, KC-based general operations manager, oversees the company’s

Springfield outlet. That task is on top of monitoring RoadBuilders’s parts and service

departments and IT functions. His unofficial title is “jack of all trades.”

Eighteen years ago, McBride started at RoadBuilders as a service writer and migrated

into warranties and eventually became the de facto IT guy. Besides keeping an eye on the

flourishing parts departments, he watches over equipment service, including shop work,

field calls, and fleet management packages. He said the service work — which accounts

for about 20 percent of total sales — is managed relatively simply thanks to the compa-

ny’s credo.

“When our owner gave me the job, he told me to tell the truth and do the right thing

and you won’t have to worry about any consequences,” he said. “Occasionally there will

be a service issue where you have to make it right, and that’s what we try to do. If it sounds

like we should have done something a little better, we try to rectify it.”

The Next GenerationBryan McCoy was 10 years old when his father started RoadBuilders. Just a few years

later, when a fire melted the wiring on a Bomag roller, he was given the assignment of

helping to rewire it. “I helped put it back together and, after that, I was hooked.” Following

graduation from Wichita State in 1998, he plunged into the business full time, beginning

as a rental manager.

Today, Bryan McCoy is company vice president with principal responsibility for

accounting functions and regional and retail finance, but with some responsibilities in parts

RoadBuilders participates in many of the regions industry-related associations,building relationships and helping adapt to changes in the industry.

Educational seminars and training demonstrations have allowed RoadBuildersto share product knowledge and tips with customers – saving them time andmoney.

(L-R): The father and son team of Bryan and Phil McCoy, Road BuildersMachinery and Supply Co. Inc., visit the Associated Equipment Distributors(AED) Summit and Condex show in 2013.

and services. He attests to how the various company units

perform at a high level in tandem with one another and with

minimal oversight from above. He credits his father for the

smooth functioning of the company’s interrelated parts.

“I think the biggest factor is that Dad has always sur-

rounded himself with people who are fully able to take care

of their responsibilities. They are given freedom to run their

departments or areas,” he said. “I have learned from that,

learned to get involved only when you need to.”

The company is not standing still — a fourth Nebraska

branch will open this year in Norfolk, for example, and bar-

coding systems are coming to parts warehouses — and

Bryan McCoy said standing pat is not an option.

“We have to take opportunities to better serve our cus-

tomers whenever we can. Our ability to adapt to our cus-

tomers’ needs and the changing marketplace have gotten us

this far, but we’re always striving to do better.” Phil McCoy (L) and Gerry Buser.

26

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