Road to Publishing

21
The Road to Publishing Raul Portales @plattysoft

description

The talk starts putting down the myth that you actually need an idea to continue about topics that go from product engineering to project management (even for small teams) and other common topics to software development and “appcrafting”.

Transcript of Road to Publishing

Page 1: Road to Publishing

The Road to Publishing

Raul Portales

@plattysoft

Page 2: Road to Publishing

About me

Page 3: Road to Publishing

The need of an Idea?

● The common belief is that when you're building a software company, the goal is to find a neat idea that solves some problem which hasn't been solved before, implement it, and make a fortune.

● Joel Spolsky - 2000

Page 4: Road to Publishing

Ideas are worthless

● “Ideas are not a dime a dozen”● Mike Lee

Page 5: Road to Publishing

Ideas are never the problem

Page 6: Road to Publishing

What is a good idea?

Page 7: Road to Publishing

Get your MVP

Page 8: Road to Publishing

Product first, Monetization last

● There are always ways to monetize a good product.

● A perfect designed monetization system will not make profit of a mediocre product.

Page 9: Road to Publishing

Do not reinvent the wheel

Page 10: Road to Publishing

Do prototypes and betas

Page 11: Road to Publishing

Have a Roadmap

● Manage multiple versions● Juggle tasks around● Use a project management system

Page 12: Road to Publishing

Be Water Agile my friend

Page 13: Road to Publishing

Technical Debt

It is like any other debt

Page 14: Road to Publishing

Hire external people

Page 15: Road to Publishing

Ship Early, Ship Often

But do not ship too early

Page 16: Road to Publishing

The Polishing / Effort graph

Page 17: Road to Publishing

The Final Push

Page 18: Road to Publishing

After Launch

● Marketing● Community Management● Updates● Feedback

Page 19: Road to Publishing

There is no silver bullet

Page 20: Road to Publishing

Summary

● Iterate and Learn● Is ok to Fail

● Be Water Agile my friend● Achieve the Zen● There is no silver bullet

Page 21: Road to Publishing

Questions?

Raul Portales

@plattysoft