Road Map to Asia Golf Course Maintenance Turf Management

by

Tony Taylor, CGCS

CONTENTS

MAINTENANCE PRODUCTS OPPORTUNITIES

TECHNICAL ADVISORY/SUPERINTENDENT NEEDS

EDUCATIONAL OPPORTUNITIES

MAINTENANCE PRODUCT OPPORTUNITIES SERVICE PRODUCTS FOR ALL AREAS OF MAINTENANCE

DEVELOPED MARKETS – ROUGHLY 2,650 COURSES JAPAN, KOREA, SINGAPORE, HONG KONG, CHINA, GUAM

UNDER-DEVELOPED MARKETS – ROUGHLY 1,850 COURSES INDIA, THAILAND, INDONESIA, PHILLIPINES

TAIWAN, BANGLADESH, MALAYSIA, SRI LANKA, MYANMAR

NEPAL, PAKISTAN, VIETNAM, LAOS, CAMBODIA, ETC.

TYPES OF MAINTENANCE PRODUCTSTYPES OF MAINTENANCE PRODUCTS

FERTILIZER PRODUCTS - SLOW RELEASE, LIQUID ETC.

SOIL AMENDMENT PRODUCTS, FOR GREENS ETC.

CHEMICALS- HERBICIDES, FUNGICIDES ETC.

DIAGNOSTIC EQUIPMENT FOR SOIL TESTING ETC.

EQUIPMENT- MOWERS, SPRAY RIGS, ALL OTHER

TREE MAINTENANCE PRODUCTS, CHAINSAWS ETC.

MAINTENANCE ACCESSORIES – FLAG POLES, CUPS ETC.

TECHNICAL ADVISORY/SUPERINTENDENT NEEDSTECHNICAL ADVISORY/SUPERINTENDENT NEEDS

CONSTRUCTION SUPERINTENDENTS IN DEVELOPED MARKETS

AGRONOMIC ADVISORY

CHINA 100 COURSES UNDER CONSTRUCTION – KOREA 40

STAFF TRAINING SERVICES

GOLF COURSE MAINTENANCE SUPERINTENDENTS

TOURNAMENT PREPARATION SERVICES

THAI COUNTRY CLUB

TECHNICAL ADVISORY/SUPERINTENDENT SKILLSTECHNICAL ADVISORY/SUPERINTENDENT SKILLS

INTERPERSONAL RELATIONSHIP SKILLS ALL MARKETS

TOLERANCE, UNDERSTANDING, PATIENCE

CULTURAL UNDERSTANDING AND ADAPTABILITY

REPORT PREPARATIONS

WILLINGNESS TO LEARN LANGUAGES

UNDERSTANING MEETING PROTOCOL

Magician, Juggler & more………

EDUCATIONAL OPPORTUNITIES EDUCATIONAL OPPORTUNITIES

TURF SCHOOLS IN ALL MARKETS

CHINA TURF SCHOOL WITH MICHIGAN STATE

TURF TECHNOLOGY AND BOOK TRANSLATIONS

GUEST SPEAKERS AT SUPERINTENDENT SEMINARS

VIDEO TRAINING TRANSLATIONS

TREE MANAGEMENT TECHNOLOGY

ROYALS TROPHY

PART OF THE CHARM AND CHALLENGE

BUSINESS PLAN AND DEVELOPMENT MULTIPLIER

CONTRACT NEGOTIATIONS

CONFIDENCE FACTOR

CHANGING FIXED IDEAS

MAKING FRIENDS BEFORE YOU DO BUSINESS

Growth of Professional Golf in Asia:

1960s/70s: influence of Peter Thomson

1980s: John Bender & Asian Professional Golf Circuit

Oldest Tournaments in Asia

Philippine Open 1913 – 91st staging in 2010

Hong Kong Open 1959 – 52nd staging in 2010

Thailand Open 1965 – 44th staging in 2010

1999: First Co-Sanctioned event with PGA European Tour

US$750,000 Benson & Hedges Malaysian Open

21 tournaments, 12 countries, US$11.45m

2004 – Asian Tour established by players body

18 tournaments, 12 countries, US$5.5m

1995: Asian PGA established

2009 – Asian Tour: Key Statistics & Landmarks

10 tournaments co-sanctioned with PGA European Tour 6 tournaments in China

Q School + 3 tournaments in Malaysia

US$5m HSBC Champions

27 tournaments, 14 countries, US$24m*

* PGA Tour – 48 tournaments, US$244m / PGA European Tour - 47 tournaments, US$128m

Singapore Open – US$5m, full field Asian Tour event

15 players (4 Thais, 3 Indians, 2 Koreans & a Scotsman)

have now earned US$1m+ since 1995 Thongchai 1st with US$3.1m (since 1999)

Benefits of Hosting a Tournament: CONTRIBUTING TO THE GROWTH OF GOLF IN ASIA

Ultimate marketing / promotional platform

Television, print & electronic media exposure

Market Positioning / Recognition

“Culture of Enterprise” for Management & Workforce

Potential boost in value of real estate, membership sales

& green fee revenues

Merchandising Opportunities

THANK YOU