Road littering project

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Road littering project PROJECT RESULTS AND FUTURE POTENTIAL Developed for the Danish Design Centre by Goodmorning Technology 2012 (Hand) (rown banana peel) (Trash funnel) (Vehicle) (Road)

description

Project results and future potential

Transcript of Road littering project

Page 1: Road littering project

Road littering project

PROJECT RESULTS AND FUTURE POTENTIAL

Developed for the Danish Design Centre by Goodmorning Technology 2012

(Hand)

(Thrown banana peel)

(Trash funnel)

(Vehicle)

(Road)

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51 millioner kroner årligt!Visualisation of the problem

Design can create cleaner roads and lay-bys

“59% of Danes admit that they

have thrown trash out of the car

window, and every year the Danish

state spends some 22 million

kroner to pick up this litter along

Danish motorways and in lay-bys.”Excerpt from HDR analysis and DDC brief

In 2010-2011, the Danish Design Centre, the network orga-nisation Hold Danmark Rent (Keeping Denmark Tidy) and the design agency Goodmorning Technology carried out a part-nership project to develop design-driven solutions to the issue of littering along Danish roads. The background for the project was a report by Hold Danmark Rent which showed that 59% of Danish motorists throw trash out of their car windows, and that every year the Danish state spends close to 22 million kroner to pick up after them. Those figures highlighted the need to change motorists’ behaviour and documented the considerable environmental and economic benefits for soci-ety and the state of such a change. This is clearly an area where design can make a difference as a behaviour-changing tool.

22 MILLION kroner A YEAR

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Innovation and user involvement

“I don’t normally eat in the car, mostly in the cafeteria. But many of

my colleagues often eat in the car, and then it’s easier to simply dump the

waste in the large ‘grey bin’ (read: the side of the road). Occasionally, I do it

too.” Long-haul lorry driver

“…Well, we throw out fruit waste. It smells up the car – and it doesn’t take

long to compost … right?” Sales representative

The partnership project promotes a ‘cross-system’ effort where knowledge sharing between organisations builds a community of interests. A selection of research and analysis methods was used to generate extensive knowledge about motorists and their behaviour in the car and in lay-bys. This study painted a clear picture of the motorists’ behaviour and their attitude about littering.It was important to ensure a sense of ownership and to in-

clude the right resources at the right times. This was done in a cross-disciplinary approach and in a close dialogue with all the parties and stakeholders of the project, including repre-sentatives from industry, trade organisations and government authorities. This process led to a catalogue of ideas with a variety of proposals.

Workshop med stakeholders

Service and product development

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Implementing Trashlane

“We should have one of these in Sweden.”

Independent business-owner 5mOne of the proposals from the catalogue of ideas is a Trash-lane. It is a dedicated lane where motorists encounter a waste funnel along with signs indicating how they can get rid of their trash without having to get out of their vehicle. The goal is to create a coherent experience that is convenient and fun for the motorists.

The waste funnel is ready for use, with documented success. However, the full-scale solution is conceived as a complete infrastructure concept. In the long term, the idea is to estab-lish Trashlanes as an alternative approach ramp to motorways, where the trash funnels are emptied via an underground suc-tion system. All the electronic components could be powered by solar cells, and the trash funnel itself could be equipped with LED lighting around the rim to make it visible in the dark.

The infrastructure concept is part of a larger vision from the idea catalogue, which includes a better use of windmills along the motorways, a better integration of electric cars, improved waste sorting, recycling and loyalty programmes, where trash is treated as a resource for society, and visions that reach from the individual citizen to the incineration plants and political de-cision making.

Approach to the trash funnel via Trashlane

Bulls eye!

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75% mindre skrald!

1 års drift med én Trashlane

Årscyklus for en Trashtube

5475skraldesække

5,5 tons affald til forbrænding

4 husstandes energiforbrug på et år

75% less litter during the trial period

Annual cycle for a trashlane

In a three-month trial period in autumn 2011, four Trashlanes were established featuring the prototype of the trash funnel in two lay-bys to test the outcome and potential for the solution. At the beginning of the trial period, two additional parties were involved: the Danish Road Directorate, which implemented the concept and provided daily reports on the effects of the project, and the private firm G9, which produced the proto-type of the trash funnel.

The goal of the test was to reduce the amount of litter on approach ramps by 25%. The final measurements, however, found that the amount had been reduced by an impressive 75%. In absolute numbers, the number of litter items by the two on-ramps had dropped from 209 to 72. This meant the project had a clearly noticeable and very visible effect. It also meant a considerable reduction in the amount of time spent picking up litter in the lay-bys. Thus, the results of the test

show a great potential for the project and good chances of affecting motorists’ behaviour to reduce the amount of litter in Danish roads and lay-bys.

“At Monarch, we used to spend an hour

and a half every day collecting litter and

emptying waste bins in the lay-bys. That has

been reduced to fifteen minutes, so we’re

very pleased with the trash funnels.” Restaurant manager of Monarch by Ejer Bavnehøj

If one trash funnel can collect some 5,475 full trash

bags a year that makes 5.5 tons of waste. That

corresponds to approximately 60 gigajoules and

16,666 KWh or a full year’s power consumption for

four households.

Visualisation of the trash funnel in use75% less trash!

Trashlane in use for one year

5,475 trash bags 5.5 tons of waste for incineration

Annual consumption of power for 4 households.

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Development potential for the trash funnel

A sensor sends an alert when the trash funnel needs to be emptied.

85%mindre

GARBAGE

SENSOR

TV monitor at service workers’ headquarters

TRASHTUBE FULL

PLEASE EMPTY

NOWVersion 2.0 of the trash funnel

The original version was intended to have LED lighting

around the rim, but reflective tape would be another

possibility with lower production and operating costs.

The trash funnel could also be equipped with a sensor

that sends a GPS signal when it is full.

The future trash funnel now needs to be developed

from a mere prototype to a finished product, ready

for manufacturing.

Based on the positive results, the potential in

both the Danish and the international markets is

considered very promising. Additional commercial

partnerships are also a possibility.

Sensor technology

Trash

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For additional information about cleaner roads in Denmark, please contact:

Hold Danmark Rent

Bjarke Lembrecht Frandsen - [email protected]

www.holddanmarkrent.dk/article/aktiviteter_designprojekt_10-11

For additional information about behaviour-changing design and innovation,

please contact::

Goodmorning Technology

Lars Thomsen - [email protected]

www.gmtn.dk/work/trash-tube-pilot-project

For additional information about design partnerships, please contact:

Danish Design Center

Iben Højer Hansen - [email protected]

www.ddc.dk/hold-danmark-rent

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