Road littering project
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Transcript of Road littering project
Road littering project
PROJECT RESULTS AND FUTURE POTENTIAL
Developed for the Danish Design Centre by Goodmorning Technology 2012
(Hand)
(Thrown banana peel)
(Trash funnel)
(Vehicle)
(Road)
51 millioner kroner årligt!Visualisation of the problem
Design can create cleaner roads and lay-bys
“59% of Danes admit that they
have thrown trash out of the car
window, and every year the Danish
state spends some 22 million
kroner to pick up this litter along
Danish motorways and in lay-bys.”Excerpt from HDR analysis and DDC brief
In 2010-2011, the Danish Design Centre, the network orga-nisation Hold Danmark Rent (Keeping Denmark Tidy) and the design agency Goodmorning Technology carried out a part-nership project to develop design-driven solutions to the issue of littering along Danish roads. The background for the project was a report by Hold Danmark Rent which showed that 59% of Danish motorists throw trash out of their car windows, and that every year the Danish state spends close to 22 million kroner to pick up after them. Those figures highlighted the need to change motorists’ behaviour and documented the considerable environmental and economic benefits for soci-ety and the state of such a change. This is clearly an area where design can make a difference as a behaviour-changing tool.
22 MILLION kroner A YEAR
Innovation and user involvement
“I don’t normally eat in the car, mostly in the cafeteria. But many of
my colleagues often eat in the car, and then it’s easier to simply dump the
waste in the large ‘grey bin’ (read: the side of the road). Occasionally, I do it
too.” Long-haul lorry driver
“…Well, we throw out fruit waste. It smells up the car – and it doesn’t take
long to compost … right?” Sales representative
The partnership project promotes a ‘cross-system’ effort where knowledge sharing between organisations builds a community of interests. A selection of research and analysis methods was used to generate extensive knowledge about motorists and their behaviour in the car and in lay-bys. This study painted a clear picture of the motorists’ behaviour and their attitude about littering.It was important to ensure a sense of ownership and to in-
clude the right resources at the right times. This was done in a cross-disciplinary approach and in a close dialogue with all the parties and stakeholders of the project, including repre-sentatives from industry, trade organisations and government authorities. This process led to a catalogue of ideas with a variety of proposals.
Workshop med stakeholders
Service and product development
Implementing Trashlane
“We should have one of these in Sweden.”
Independent business-owner 5mOne of the proposals from the catalogue of ideas is a Trash-lane. It is a dedicated lane where motorists encounter a waste funnel along with signs indicating how they can get rid of their trash without having to get out of their vehicle. The goal is to create a coherent experience that is convenient and fun for the motorists.
The waste funnel is ready for use, with documented success. However, the full-scale solution is conceived as a complete infrastructure concept. In the long term, the idea is to estab-lish Trashlanes as an alternative approach ramp to motorways, where the trash funnels are emptied via an underground suc-tion system. All the electronic components could be powered by solar cells, and the trash funnel itself could be equipped with LED lighting around the rim to make it visible in the dark.
The infrastructure concept is part of a larger vision from the idea catalogue, which includes a better use of windmills along the motorways, a better integration of electric cars, improved waste sorting, recycling and loyalty programmes, where trash is treated as a resource for society, and visions that reach from the individual citizen to the incineration plants and political de-cision making.
Approach to the trash funnel via Trashlane
Bulls eye!
75% mindre skrald!
1 års drift med én Trashlane
Årscyklus for en Trashtube
5475skraldesække
5,5 tons affald til forbrænding
4 husstandes energiforbrug på et år
75% less litter during the trial period
Annual cycle for a trashlane
In a three-month trial period in autumn 2011, four Trashlanes were established featuring the prototype of the trash funnel in two lay-bys to test the outcome and potential for the solution. At the beginning of the trial period, two additional parties were involved: the Danish Road Directorate, which implemented the concept and provided daily reports on the effects of the project, and the private firm G9, which produced the proto-type of the trash funnel.
The goal of the test was to reduce the amount of litter on approach ramps by 25%. The final measurements, however, found that the amount had been reduced by an impressive 75%. In absolute numbers, the number of litter items by the two on-ramps had dropped from 209 to 72. This meant the project had a clearly noticeable and very visible effect. It also meant a considerable reduction in the amount of time spent picking up litter in the lay-bys. Thus, the results of the test
show a great potential for the project and good chances of affecting motorists’ behaviour to reduce the amount of litter in Danish roads and lay-bys.
“At Monarch, we used to spend an hour
and a half every day collecting litter and
emptying waste bins in the lay-bys. That has
been reduced to fifteen minutes, so we’re
very pleased with the trash funnels.” Restaurant manager of Monarch by Ejer Bavnehøj
If one trash funnel can collect some 5,475 full trash
bags a year that makes 5.5 tons of waste. That
corresponds to approximately 60 gigajoules and
16,666 KWh or a full year’s power consumption for
four households.
Visualisation of the trash funnel in use75% less trash!
Trashlane in use for one year
5,475 trash bags 5.5 tons of waste for incineration
Annual consumption of power for 4 households.
Development potential for the trash funnel
A sensor sends an alert when the trash funnel needs to be emptied.
85%mindre
GARBAGE
SENSOR
TV monitor at service workers’ headquarters
TRASHTUBE FULL
PLEASE EMPTY
NOWVersion 2.0 of the trash funnel
The original version was intended to have LED lighting
around the rim, but reflective tape would be another
possibility with lower production and operating costs.
The trash funnel could also be equipped with a sensor
that sends a GPS signal when it is full.
The future trash funnel now needs to be developed
from a mere prototype to a finished product, ready
for manufacturing.
Based on the positive results, the potential in
both the Danish and the international markets is
considered very promising. Additional commercial
partnerships are also a possibility.
Sensor technology
Trash
For additional information about cleaner roads in Denmark, please contact:
Hold Danmark Rent
Bjarke Lembrecht Frandsen - [email protected]
www.holddanmarkrent.dk/article/aktiviteter_designprojekt_10-11
For additional information about behaviour-changing design and innovation,
please contact::
Goodmorning Technology
Lars Thomsen - [email protected]
www.gmtn.dk/work/trash-tube-pilot-project
For additional information about design partnerships, please contact:
Danish Design Center
Iben Højer Hansen - [email protected]
www.ddc.dk/hold-danmark-rent
Do you want to know more?