RNLI Charity Comms Presentation 5.02.2016
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RNLI.org Telling the RNLI’s story through social media Nathan Murray & Lauren Hockey
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Transcript of RNLI Charity Comms Presentation 5.02.2016
RNLI.org
Telling the RNLI’s story through social
mediaNathan Murray & Lauren Hockey
@mrnathanmurray @laurenvhockey
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
https://www.youtube.com/watch?v=QMQ3A8G8mXQ
RNLI.org
Communications Team
Lifeboat Station
Lifeguarded Beach
Lifeboat Station
Lifeboat Station
Video Library
YouTube
Social
National & Regional News Website
Marketing Materials
Trai
ning
RNLI.org
Overcoming internal challenges
Operational correctness
vs. PR need
Urgency
Buy-in from volunteer
crews
Hard-hitting footage
RNLI.org
Communications Team
Lifeboat Station
Lifeguarded Beach
Lifeboat Station
Lifeboat Station
Video Library
YouTube
Social
National & Regional News Website
Marketing Materials
Trai
ning
LPO
Social Local & Regional News
RNLI.org
If we can trust them with a £2 million lifeboat, we can trust them with our reputation.
RNLI.org
Training & support
Bespoke training Campaign toolkits 24 hourDuty Press
Officer
Social Media Guidelines
RNLI.org
RNLI.org
RNLI.org
RNLI.org
@thelifeboatcrew
RNLI.org
@ELLISROSWELL
RNLI.org
@ProjectLifeboat
RNLI.org
RNLI.org
RNLI.org
RNLI.org
RNLI.org
Snapchat
RNLI.org
RNLI.org
Periscope
RNLI.org
Ambassadors
• Rescuees• People who live at the coast• Super-fans
RNLI People
• Lifeboat Stations• Lifeguards• Fundraisers
@RNLI
• Branded content which tells our story
RNLI.org
Thank you
