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Project on : CENTURY PLYBOARDS I LTD.

Subject : Research in Marketing Decision.

Presented to Prof. Nikhil Rao.

Class: A1.

GROUP MEMBERS

Harshada Vispute

Raghav Kapoor

Vinil Luniya

Pushkar Chaturvedi

Ankita Koshatwar

Vishal Patil

PRODUCT CATEGORY

KEY PLAYERS

The India Plywood Mfg. co. ltd.(anchor) was established in 1944.Market share is 10%

Setup a full fledged research & development Division with the recognition of dept. of scientific & industrial research, government of India.

Some of there products are- Anchor marine plywood to cater to requirements of navy, Anchor shuttering plywood, fire retardent plywood, anchor aircraft plywood etc.

KEY PLAYER

Founded in 1984, Green ply industries ltd.(GIL), is . 1007 cr.(consolidated) company which is firmly established as among the largest Interior manufacturing company.

25% of organised plywood & 15% laminate market in India.

Popular Brands- Greenply plywood, Green club premium ply, greenlam laminates, Green Decowood, & Ecotec

32 branches across India, strong dealer/distributer/sub-dealer/retail network of over 11,000 & presence in over 300 cities.

Greenlam is exported to more than 50 countries – USA, Canada, Australia, Dubai, Hong kong, Malaysia, Singapore, Europe, Taiwan, China etc.

KEY PLAYER

It was incorporated in 1946

Victor Company of Japan ("JVC") and Kenwood Corporation ("Kenwood") established the joint holding company "JVC KENWOOD Holdings, Inc." ("JVC KENWOOD Holdings") on October 1, 2008, for the purposes of management integration.

Market share is 15%

Some of there products are- Kenwood PLATINUM Plywood (100% Water Proof) Kenwood Marine (BWP) Plywood(100% Water Proof)     Kenwood Commercial (WWR) Plywood     Kenwood Fire Retardant Plywood Kenwood Flexi Plywood

KEY PLAYER

VIDEO’S

MARKET SHARE. ORGANIZED

Century PlyGreen PlyKenwoodAnchorOthers

30%

25%15%

10%

20%

INTRODUCTION Century Plyboards (I) Ltd.

Was set up in 1986 in Kolkata.

The largest seller of plywood and decorative veneers in the Indian organized plywood market.

Century Plyboards ISO 9002 company

Centuryply is the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ in the year 2003,2005,2006, 2007 & 2008 five

times in a row.

MISSION AND VISIONMISSIONTo provide utmost satisfaction to the consumer through best quality and customer careTo continuously upgrade the product through innovations and convergence of new technology and to produce the best quality at the lowest costTo safeguard and enhance shareholder valueTo respect the dignity of all employees and together to become instrumental in the development of the country while protecting the environmentTo utilise the surpluses for the welfare of employees and the society at large

VISIONContinue to remain the best Plywood-Panel Corporation in India with growth in allied areas

PROCESS OF MANUFACTURING

The process goes through a lot of testing at each stage, with various hot and cold pressing(photos of the same is shown below). There are mostly two types of wood1. Hard wood (Garjan Wood).2. Soft wood.Hard wood is used at the residence as they are water proof and durable, whereas Soft wood are used for commercial purpose they are semi-water proof.

PROCESS

Cleaning from logs.

Pre pressing with cold press.Pre-pressing for complete chemical penetration

PROCESS..

Sanding and polishing :Sophisticated German wide belt sanders.Processed 2,500 panels per shift.Double drums for sanding and polishing.

Pressure impregnating for powder proofing :Preservation acid-copper-chrome or ACC treatment.Pressure impregnation for a life time edge.Effective pollution control.

PROJECT PICTURES

Hotel Tunga ResidencyMumbai, Andheri

Alstom OfficeKolkata, Saltlake

Intelnet internationMumbai, Malad

SBI OfficeKolkata, Park Circus

ASSOCIATION

The company has associationWith the superstar, for some ofHis projects.Which helps the company to buildBrand.

AWARDS

 

mumbai

Kolkata HO

Delhi

Bangalore

Hyderabad

chandigarh

Chennai

Indore

Jaipur

Surat

chattisgarh

Patna

BRANCHES & MANUFACTURING UNITS

Lucknow

GLOBAL EXPOSURE

INTERNATIONAL OPERATIONS

Century Plyboards exports its range of products to over 20 countries. The company’s laminate range, Centuryply Mica, is widely accepted worldwide as a quality product. Centuryply range of products meet the most stringent international standards.

The company’s commitment to quality have been rewarded with ISO 9000 : 2000 and ISO 14001 : 1996 certifications. (ISO & DNV Logo)

The company has been conferred the status of Export House by the Government of India in appreciation of the company’s achievement in international business

CENTURYPLY EXPORTS AROUND THE WORLD

                                                                               

INTERNATIONAL OPERATIONS

Century Plyboards exports its range of products to over 20 countries. The company’s laminate range, Centuryply Mica, is widely accepted worldwide as a quality product. Centuryply range of products meet the most stringent international standards.

The company’s commitment to quality have been rewarded with ISO 9000 : 2000 and ISO 14001 : 1996 certifications. (ISO & DNV Logo)

The company has been conferred the status of Export House by the Government of India in appreciation of the company’s achievement in international business

CSRCORPORATE SOCIAL RESPONSIBILITIES

Associations

Centuryply is associated with various schools, charitable institutions and hospitals like the Heritage School and the Heritage Institute of Technology, Vivekananda Kendra, the Marwari Relief Society, Friends of Tribals Society and Anandlok. Playing its part in assuring India''''s citizens of the future a head start in life.

Centuryply sources its trainees carefully from a pick of young MBAs. All its managers are empowered to make their own decisions without referring to the CEO. Centuryply believes that the Company works smarter working together rather than working alone. Its dedication to its team is complete and ever changing

MARKET DISTRIBUTION

2008 2009 20100

2

4

6

8

10

12

14

ProjectsDealers

Dealers contribute to a large extent approx 75% of the sale.

TOTAL PLY CONTRIBUTION

PlywoodLaminatesVeenerMDFOthers

60%

Total Turnover 2000 cr.

CENTURY EVERYWHERE.

SURVEY FOR BRAND NAME (CONSUMERS)

Century PlyGreen PlyKenwood PlyAnchor Ply

60%

20%

5%

15%

Century Ply introduced Water Proof ply. It also introduced the Fire Retardant ply And Flexo Ply.

SURVEY FOR DURABILITY (CONSUMERS)

Sales

Century PlyGreen PlyKenwood PlyAnchor Ply

40%

25%

15%

20%

Process of cold and hot pressing was introduced by Century Ply. Also Buric and turmrc Introduced by CENTURY PLY.

SURVEY FOR ADVERTISEMENT/PROMOTION (CONSUMERS)

Century PlyGreen PlyKenwood PlyAnchor Ply

30%

55%

5%10%

Green Ply AD is working good with the AD campaings.Century Ply AD was rewarded as the best AD for 2008.

RANK SURVEY (CONSUMERS)

First PLY manufactures in INDIA 1986 in Kolkata

HOW MANY DEALERS KEEP CENTURY PLY AT THEIR SHOP’S (DEALERS)

Sales

Century PlyGreen PlyKenwood PlyAnchor Ply

60%

20%

5%

15%

Most of the dealers keep Century PLY at their Shop’s as every customer first asks for Century ply, later it is converted to any other preferred brand.

PROMPT DELIVERY/QUALITY(DEALERS)

Century PlyGreen PlyKenwood PlyAnchor Ply

50%

30%

10%

10%

According to the dealers the delivery of the PLY from one point to another is veryPrompt. The co’s ware house is near Jogeshwari stn.Also the quality of the product is very good as customer only demand for that.

WE ALSO ASKED FEW QUESTIONTO DEALERS.

Any suggestion for the Company?

List some of the proplems you have faced in this business?

RECOMMENDATION TO THE COMPANY

The company should focus on its after sale services.

Company should support the dealers with new projects.(As the main business are generated by the Dealers themselves).

Increase the credit period. As the project keeps on delaying from the actual date.

Should promote through advertisements to capture the projects sales.

CONCLUSION

Century Ply is the King on Timber Market.

Century Ply holds the maximum number of dealer network across India.

Market Leaders.

Target to achieve 3000cr in 2011 fy.

Question and Answers