RLResume2017Final

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Ross Lawrence Personal Resume Description– Creative professional specializing in print and digital marketing. Results-oriented with proven ability to attract large, passionate audience through content and marketing efforts. Can thrive with little direction or oversight and enjoys taking on new tasks and problem solving. Effectively integrates feedback from supervisors and other co-workers into future assignments. Education Graduate – University of Missouri (3.5 GPA) BA in Communication May 2013 Work Experience BML Consulting – Assistant Field Director – St. Louis, MO (October 2016-) ! Helped direct $12 million campaign effort to establish Missouri early childhood education fund ! Recruited, trained and managed over 50 paid canvassers ! Utilized Canvassing Organizer Smartphone app to determine canvassing areas and assign workers ! Maintained payroll database using Microsoft Excel Active NorCal Magazine – Content Manager – Redding, CA (February 2014-June 2016) ! Developed content and marketing strategy for print & digital magazine that increased reach & readership by tens of thousands ! Composed over 30 print articles in magazine’s bi-monthly print publication and over a hundred pieces of content for activenorcal.net ! Had final say on extensive social media output (Facebook, twitter, Instagram, google+, youtube), which increased digital followers more than seven-fold over a two-year period ! Maintained and updated website – grew number of monthly pageviews significantly ! Managed day-to-day operations, which included addressing customer concerns, collaborating with the magazine’s designer & printer, supervising interns and reporting back to publisher, sales team & accounting advisor. Touchette Regional Hospital – Information Technology Intern – Centreville, IL (June 2011-August 2011) ! Responsible for moving, installing inventorying and assisting in the repair of computer and telephone equipment University of Missouri Residence Halls Association – Director of Communications Columbia, MO (August 2010 – May 2011) ! Created copy for print and digital marketing materials ! Helped determine annual budget ! Led weekly department meetings ! Planned large-scale events attended by thousands of students 104 Lindbergh Place Way St. Louis, MO 63146 (314) 791-6667 [email protected]

Transcript of RLResume2017Final

Page 1: RLResume2017Final

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Ross Lawrence Personal Resume

Description– Creative professional specializing in print and digital marketing. Results-oriented with proven ability to attract large, passionate audience through content and marketing efforts. Can thrive with little direction or oversight and enjoys taking on new tasks and problem solving. Effectively integrates feedback from supervisors and other co-workers into future assignments.

Education

Graduate – University of Missouri (3.5 GPA) BA in Communication May 2013

Work Experience

BML Consulting – Assistant Field Director – St. Louis, MO (October 2016-) ! Helped direct $12 million campaign effort to establish Missouri early childhood education

fund ! Recruited, trained and managed over 50 paid canvassers ! Utilized Canvassing Organizer Smartphone app to determine canvassing areas and

assign workers ! Maintained payroll database using Microsoft Excel Active NorCal Magazine – Content Manager – Redding, CA (February 2014-June 2016) ! Developed content and marketing strategy for print & digital magazine that increased

reach & readership by tens of thousands ! Composed over 30 print articles in magazine’s bi-monthly print publication and over a

hundred pieces of content for activenorcal.net ! Had final say on extensive social media output (Facebook, twitter, Instagram, google+,

youtube), which increased digital followers more than seven-fold over a two-year period ! Maintained and updated website – grew number of monthly pageviews significantly ! Managed day-to-day operations, which included addressing customer concerns,

collaborating with the magazine’s designer & printer, supervising interns and reporting back to publisher, sales team & accounting advisor.

Touchette Regional Hospital – Information Technology Intern – Centreville, IL (June 2011-August 2011) ! Responsible for moving, installing inventorying and assisting in the repair of computer

and telephone equipment University of Missouri Residence Halls Association – Director of Communications – Columbia, MO (August 2010 – May 2011) ! Created copy for print and digital marketing materials ! Helped determine annual budget ! Led weekly department meetings ! Planned large-scale events attended by thousands of students

104 Lindbergh Place Way St. Louis, MO 63146 (314) 791-6667 [email protected]

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Skills & Expertise References j

! Analytical & Creative Writing ! Editing/Proofreading ! Social Media Marketing (Facebook, twitter, Instagram, youtube, google+) ! Analytics & Survey Design (google analytics) ! Website Maintenance ! Marketing Copy (e-newsletters, press releases, social media posts, etc.) ! Ad Serving Software (DFP) ! Adobe Photoshop & Indesign ! Videography & Video Editing ! Photography ! Zach O’Brien – Owner/Publisher Active NorCal Magazine & Aviation International

News Marketing Manager ! Phone: 530-941-4634 ! Email: [email protected]

! Nancy Cartwright – Associate Publisher Aviation International News & Active NorCal Sales Director ! Phone: 530-241-3534 ! Email: [email protected]

! Garret Webb – COE Strategies Campaign Consultant & BML Consulting, LLC. Field Director ! Phone: 219-229-1104 ! Email: [email protected]

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