RLF Communications on Social Marketing & Management

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A.K. Wilkinson and Ken Luck, two account executives from esteemed Greensboro PR firm RLF Communications, gave a presentation to Elon PRSSA about effective social marketing. Check it out!

Transcript of RLF Communications on Social Marketing & Management

  • 1. RLF Communications and Public Relations October 12, 2010


  • AK Wilkinson account executive
  • Worked in a variety of industries at RLF including: consumer goods, home furnishings, manufacturing, nonprofits, financial services, travel & tourism, economic development and education
  • Part of the account team that won 2010 Silver SABRE award: Educational and Cultural Institutions category
  • Ken Luck, account executive
  • Has masters degree in international public relations from UNC-Charlotte
  • Worked in corporate setting before coming to agency
  • Part of the account team that won 2008 Outstanding PR Award for Tar Heel PRSA Chapter

Who are we? 3.

  • Full service strategic communications agency public relations, marketing and advertising
  • Senior leadership comprised of public relations, creative, and marketing professionals
  • Twenty five year agency history, independent since April 2007
  • Experienced in small to large accounts, consumer and B2B clients
  • Located in the US Trust Center in downtown Greensboro
  • Mission Statement: RLFs mission is to foster a culture devoted to ideas strategy and service in order to create communications that advance our clients brands and business objectives.

Who is RLF Communications? 4. RLFs Social Media Clients 5. Who is the Debt Diva? 6. Debt Diva Blog 7. Debt DivaFacebook Fanpage 8. @DebtDivaTwitter 9. Measuring Social Media

  • Followers
    • Numbers
    • Quality of Followers (Key influencers)
  • Engagement

10. Measuring Facebook Followers 11. Debt Diva Facebook Fans: 9/15-9/28 12. 13. Measuring Facebook Engagement Levels 14. 15. 16. Engagement Tactics: Facebook Ads 17. Engagement Tactics: @Shout Outs 18. Engagement Tactics:Daily Frugal Tips 19. Measuring Twitter Followers 20. 21. 22. Measuring Twitter Engagement Levels 23. 24. 25. Engagement Tactics:#FrugalTips 26. Engagement Tactics:@replies and Follow Fridays 27. QUESTIONS?