Rl6112.roll content-ux-draft.2012-09-28
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Transcript of Rl6112.roll content-ux-draft.2012-09-28
PAGE 2
ObjectiveA visual site-map for to represent the parallxing flow of the Roll Global website. The goal is demonstrate the order that the content and page structure would appear.
PAGE 3
Sticky Navigation follows the user to each section of the site to enbale quick navigation without the need to scroll to the top.
PAGE 4
ROLL.COM Site MapROLL.COM Homepage
History PEOPLE FIJI Water
Suterra
POMWonderful
WonderfulAlmonds
Roll Giving
Landmark
Paramount Farms
WonderfulPistachios
Neptune?
Roll Law Group
Lynda & StewartResnick
LAND Teleflora
Almond Accents
Justin
Cuties
Roll Consulting
Fire StationAgency
Wonderful Sales & Marketing
CAREERS (Join Roll)
WHAT WE BELIEVE (Mission, Values)
WHO WE ARE (About)
OUR BRANDS
HEALTH
CONTACT
PRESS SEARCH
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Each brand is organized into four content buckets1) Our Story (+ Our Orchards) Overview of each product, source (below) and feel good content. 3) Your Health Overview of health benefits and USPs (3-5 content blocks with call outs, pull quotes).
4) Our Beliefs Relevant CSR stories and iniatives for each brand.
5) Explore Portal page for users to discover more about the brand by visiting the brand website, social media experiences, store locator, job search, PR contact, and more.
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Persona Objectives
Convert job prospects to leads with a compelling site that highlights Roll’s commit-ment to employees and stakeholders as a socially conscious place to work. Promote our authentic story of positive impact on the environment,health and welfare of our employees.
Increase media coverage and awareness of Roll’s humanitarian spirit
Inform government agencies and lobbyists about Roll’s benevolence through an en-vironment that captures their attention to champion its causes.
Provide scalable and accessible content for sales people to effectively communicate Roll’s story – its values, brands and charitable efforts.
Provide consumers and prospects with a user-friendly experience that drives re-sponse and a deeper dive into brand content.
Personas > CONTENT > Designs
PAGE 7
ROLL.COM Website
Logo
NAV Linksto Business Units
Global NAV
Brand Imagery
Contact
Sharing
Content > Copy > WIREFRAMES > Designs
PAGE 8
ROLL.COM Site Map
FIJI Water
Suterra
POMWonderful
WonderfulAlmonds
Landmark
Paramount Farms
WonderfulPistachios
Neptune?
Teleflora
Almond Accents
Justin
Cuties
OUR BRANDS
Timing > Copy > WIREFRAMES > Designs
Our BeliefsYour HealthOur Story Explore
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Next StepsExpand content requirements to create a comprehensive framework for each brand, product, sustainability initiative, philanthropic effort, job description and more.
Create a User Experience (U/X) system to understand how the various content elements relate to one another through layout and navigation.
Develop content maintenance and development strategy with key Roll stakeholders: • Business Units • PR • HR/Recruiting• Government Affairs • RollGiving • Roll IT