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Roddena Irene Kirksey 757-839-5065 roddenakirksey@gmail.com

Professional Highlights

Created, implemented, and managed $26,000 advertising campaign targeting key audiences

Consistently improves social media engagement for TCC Portsmouth: Facebook page likes increased 149% , Twitter followers increased by 158% , and Instagram followers increased by 60%

Increased social media outcomes for Habitat for Humanity: Facebook page likes increased by 8%, Twitter followers increased by 67%, and Instagram likes more than quadrupled

Developed social media campaign for Give Local 757 and raised $1,536 for Habitat for Humanity

Secured media coverage from area outlets including: WAVY-TV 10, WTKR/WGNT News Channel 3, WVEC 13 News, The Virginian Pilot, Inside Business, The Flagship, Norfolk Perspectives, and Thinking Out Loud

Education

Master of Arts in Mass Communications & Journalism, 2011

Norfolk State University, Norfolk, VA

Bachelor of Science in Business Administration: Marketing, 2007

Old Dominion University, Norfolk, VA

Public Relations Experience National Association for the Advancement of Colored People January 2015 - present Chief Communications Officer/Press Secretary, Portsmouth Branch (Volunteer Opportunity)

Develop and implement an integrated strategic communications plan to increase awareness of NAACP Portsmouths programs and mission across a variety of stakeholders, including general public, donors, media outlets, churches, government agencies, and foundations

Manage all NAACP Portsmouth social media including blog, Facebook, Twitter, Instagram, and YouTube

Prepare talking points, speeches, presentations and other supporting material as needed

Actively engage, cultivate and manage media relationships to ensure coverage surrounding NAACP Portsmouths programs, special events, public announcements, and other projects

Identify significant media and public policy issues that can be leveraged to support NAACP Portsmouths work

Tidewater Community College August 2014 present Student Activities Social Media and Office Manager

Assist Associate Director of Student Activities with planning, marketing, and implementation of events and programs.

Write, edit, proofread, format, and accurately post stories on various social media channels including Facebook, Twitter, and Instagram

Stay up to date on all platform innovations, user experience changes, and trends

Maintain a consistent conversational and fun messaging style across all platforms

Create and maintain an editorial calendar of content across social media outlets

Work closely with members of the Web Communications Team to effectively promote organization-wide initiatives across social media channels

Analyze social media metrics to develop reports and adjust social media messaging accordingly to meet goals

Create, manage, and execute event marketing plans

Advise student clubs and organizations, including establishing new clubs, developing charters, identifying faculty advisors, collaboration among organizations, and programming

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The Kinetic Brand Development Group January-August 2014

Account Executive Manage client accounts utilizing knowledge of media relations, branding, social media and web content management.

Assist in development of campaign launch and rebranding materials for Habitat for Humanity of South Hampton Roads

Assist in planning and execution of events for clients including Habitat SHR campaign launch, The Kam Chancellor Memorial Day Family & Friends Cookout, and the Mid-Atlantic Film Festival

Coordinate volunteer staff for the Mid-Atlantic Film Festival

Manage and develop content for blogs and social media platforms (Facebook, Twitter, and Instagram)

Develop social media campaign for Give Local 757 and Phillip Phillips/O.A.R. benefit concert on behalf of Habitat

Update website via Wordpress utilizing HTML coding

Oversee media relations and produce media coverage reports

Collaborate with graphic designers and webmaster to design marketing collateral and campaign webpage

Manage workload for account team, including delegating team responsibilities and supervising and mentoring junior staff

Freelance Public Relations Consultant March 2012-January 2014

Provide clients with public relations expertise in media relations, social media, web site evaluation, and internal and

external communications.

Write and coordinate the distribution of news releases and announcements according to AP Style to media outlets

Schedule interviews with various media outlets

Advise clients about social media platforms

Create and manage social media accounts

City of Norfolk

Marketing Assistant June 2012-August 2012

Created marketing materials for NEL program, engaged in internal and external communications, assisted in coordination

of large-scale events

Served as lead for branding initiative

Served as assistant to Editor in Chief for Pipeline newsletter

Wrote and proofread Spotlights, press releases, and newsletter articles

Supervised 25 Emerging Leaders at their work sites

City of Norfolk

Communications Assistant (Executive Intern II) September 2011-March 2012

Performed various public relations functions including internal and external communication, collaborated with multiple

departments to ensure messaging objectives were achieved, utilized writing, editing, and project management skills.

Created, implemented, and managed $26,000 advertising campaign targeting key audiences

Developed and managed organizational branding initiative

Developed communications plan for roll-out of Consolidated Courts Complex

Wrote Spotlights and press releases for various City departments

City of Norfolk

Executive Intern I June 2011-September 2011

Utilized AP style writing and editing, desktop publishing, social media know-how, web content management, and

volunteer coordination to assist education manager.

Wrote and proofread press releases (Spotlights) for the Citys website

Wrote and proofread blog posts for I Keep Norfolk Beautiful! blog

Updated Keep Norfolk Beautifuls website weekly

Developed talking points for television interview(s)

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Office of Marketing & Communications, Norfolk State University

Public Relations Intern January 2011-June2011

Performed public relations activities including media relations, served as editor for multiple organizational publications,

assisted in development of large scale projects.

Developed media kit for 2010 Signature Conference: Slavery, Race and the American Civil War

Assisted in design of promotional material and the multi-media presentation for the Presidential College Tour

Compiled information for Experts Resource Guide

Wrote and edit press releases and media advisories

Proofread, edited, and wrote various internal and external communications, such as news releases, newsletter articles, and brochures.

WNSB 91.1 FM Radio Station

Public Relations Intern August 2010-December 2010

Produced promotional materials for internal and external marketing, learned about client relationship management and

listener demographics.

Designed Hot 91 Highlights (newsletter) for distribution to 220 current clients and NSU community

Designed promotional brochure for distribution to potential clients

Assisted Development Chief identify potential underwriting clients