RJI Futures Lab
description
Transcript of RJI Futures Lab
![Page 1: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/1.jpg)
RJI Futures LabEngaging Audiences & Building Community
Nate Anton & Colin Hope
![Page 2: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/2.jpg)
Metrics of Success - Reporting
This semester’s stories:Chute InteraptAustin 360 Mobile First
Eyeris GeekWireWashington Post Paladin
Seattle TimesInside Social Project Thunderdome
![Page 3: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/3.jpg)
Metrics of Success - Reporting
In-person interviews
RJI Mobile First Conference 2014
![Page 4: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/4.jpg)
Metrics of Success - Reporting
Themed episodes
![Page 5: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/5.jpg)
Metrics of Success - Audience Development
● Twitter● LinkedIn● User experience● Engagement recommendations
![Page 6: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/6.jpg)
Metrics of Success - Twitter
● Increased following● Increased engagement● Engagement with Futures Lab team● Engagement with weekly guests from our show● Crowdsourcing tips● Engagement through social conversation● Engagement with high profile sources● Engagement with a broader audience ● Created new Twitter lists and built upon old ones
![Page 7: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/7.jpg)
Twitter: Increased Following● Start of semester: 492 followers; 1,051 following● End of semester: 1,310 followers; 978 following ● More than doubled our following; a 166%
increaseFollowers
Following
![Page 8: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/8.jpg)
Twitter: Increased EngagementMeasured by frequency of:
● Retweets (RT)● Mentions (@RJIFuturesLab)● Favorites
![Page 9: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/9.jpg)
Twitter: Engagement with Futures Lab Team
![Page 10: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/10.jpg)
Twitter: Engagement with Guests from Our Show● Guests added to “Futures Lab Guests” Twitter list● Guests mentioned in tweets promoting the show● Use the #FollowFriday (#FF) hashtag to thank guests and
promote show
![Page 11: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/11.jpg)
Twitter: Crowdsourcing Tips
![Page 12: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/12.jpg)
Twitter: Engagement Through Social Conversation
![Page 13: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/13.jpg)
Twitter: Engagement with High Profile Sources
![Page 14: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/14.jpg)
Twitter: Engagement with a Broader Audience
![Page 15: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/15.jpg)
Twitter: List BuildingSix public lists:
1.Student Newsrooms2. Journalism Educators 3.Futures Lab Team 4. Innovative Academics 5. Innovative Journalists 6. Innovative Newsrooms
![Page 16: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/16.jpg)
Twitter: List Building
![Page 17: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/17.jpg)
Twitter: List BuildingSix private lists:
1.Futures Lab Guests2.Resources for Journalists3.Wearable Tech4.Tech News5.Mobile Innovators6. Innovative News Leaders
![Page 18: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/18.jpg)
Audience Engagement Case StudiesWe conducted interviews with media industry members to gauge the state of engagement strategies across the country.
Participants ranged from members of print newspapers to online publications and broadcast outlets.
![Page 19: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/19.jpg)
Audience Engagement Case Studies
GeekWire The State Journal-Register DeSmogBlog.com
Seattle, Wash. Springfield, Ill. Seattle, Wash.
Las Vegas Review-Journal Tallahassee Democrat Adbusters
Las Vegas, Nev. Tallahassee, Fla. Vancouver, Canada
Minnesota Public Radio Relevant 24
Minneapolis, Minn. Boston, Mass.
![Page 20: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/20.jpg)
Audience Engagement Case StudiesDeveloping an “engagement mix”
“We use a variety of audience engagement strategies including social media, video (on-demand and live streaming), blogs and live blogs, push alerts, surveys and polls. We also use community events such as forums, coffee meet-ups and other face-to-face interaction. A mix of strategies is most effective.”--Rebeccah Lutz, Tallahassee Democrat
“We define engagement as ‘show me you know me.’ Take what you know about your audience: their favorite shows, their interest in events, their hometowns, their preferred way to communicate, etc. Then make it easy for them to connect with your organization and your content, based on their preferences. When the audience feels genuinely connected to the content, they will give.” --Jessica Horwitz, Minnesota Public Radio
![Page 21: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/21.jpg)
Audience Engagement Case StudiesSocial media and measuring success
● Social media andonline metrics
● Achieving connections
“We primarily use Twitter and Facebook to engage with audiences because that’s where the bulk of the people are. On Facebook, it’s more of the audience engaging with the posts, but for Twitter, the brands we support are more likely to have a back-and-forth conversation with the audience.”--Ashly Carr, Relevant24
![Page 22: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/22.jpg)
Audience Engagement Case StudiesVisualizing the future of engagement“I know that mobile has been probably the largest change to hit us in some time. People are mobile and people want to get the information they need on that mobile device. There’s a lot people doing their own reporting out there.”--Michael Quine, Las Vegas Review-Journal
“More and more content will be consumed on-demand, rather than through a broadcast or live stream. We have to tailor our engagement campaigns to reach audiences where they are, when they want it. A trend I see in the future is user-submitted content, whether its video, audio, text or images.”--Jessica Horowitz, Minnesota Public Radio
![Page 23: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/23.jpg)
Recommendations - Audience Development
● Twitter Engagement ● Establish LinkedIn presence for the Futures Lab● Humanize Futures Lab team and encourage
collaborative engagement ● Focus the Futures Lab engagement position● General engagement recommendations
![Page 24: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/24.jpg)
Recommendations - Twitter
● Tweet consistently & engage frequently ● Engage with members of the Futures
Lab team on a routine basis● Continue to engage with Futures Lab
guests● Continue building public and private
lists● Tweet more images
![Page 25: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/25.jpg)
Recommendations - LinkedInCreate a “Showcase” page on the main RJI company page
Company Page Example Showcase Page Example
![Page 26: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/26.jpg)
Recommendations - LinkedIn
![Page 27: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/27.jpg)
Recommendations - Humanize Futures Lab team & encourage collaborative engagement
● Create a bio page for the Futures Lab team● Collaborate to achieve engagement efforts
● 2-3 scheduled [@RJIFuturesLab] tweets per story produced● 1-2 tweets a week from the reporters’ personal Twitter mentioning @RJIFuturesLab
(crowdsourcing tips, live tweeting events, insights into the reporting process, etc.)● 1-2 engagement tweets from @RJIFuturesLab per week
(retweets, shout outs, #FF, #TBT, shared content, evergreen stories, etc.)
Twitter Collaboration Recommendations
![Page 28: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/28.jpg)
Recommendations - Future engagement positions
● Educator/trainer perspective ● Social media manager● Behavioral economics perspective● Community manager / comment
moderator● Outreach ambassador
![Page 29: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/29.jpg)
Recommendations - General engagement● Plan for special events in advance for marketing purposes● Offer innovator(s) of the month/year award● Offer contests● Celebrate/create special weeks such as social media week or
innovation awareness week● Offer live presentations for journalism FIGS, 2150 classes, ONA
events, etc.● Co-host relevant RJI events● Twitter Chats● Set up a (private) Pinterest for “evergreen stories” and to
organize show content
![Page 30: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/30.jpg)
Recommendations - ReportingProduce a more diverse range of content for the RJI website.
![Page 31: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/31.jpg)
Recommendations - ReportingChoose an area of interest to cover throughout the semester.
![Page 32: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/32.jpg)
Recommendations - ReportingParticipate more in filming and editing of the weekly episode.
![Page 33: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/33.jpg)
Conclusion● This semester’s accomplishments in
reporting and audience development
● Audience engagement research
● Planning for the future
![Page 34: RJI Futures Lab](https://reader036.fdocuments.net/reader036/viewer/2022062816/56814bc6550346895db89a00/html5/thumbnails/34.jpg)
Questions?