RiverTown Multimedia · RiverTown Multimedia is made up of 14 weekly publications and 11 websites....

2014 AD

VER

TISING

APPLAUSE EXTRA

BUYER’S GUIDE

FARMINGTON ROSEMOUNT INDEPENDENT TOWN PAGES

HASTINGS STAR GAZETTE

HOT SHEET SHOPPER

HUDSON STAR-OBSERVER

NEW RICHMOND NEWS

PIERCE COUNTY HERALD

RED WING REPUBLICAN EAGLE

RIVER FALLS JOURNAL

SOUTH WASHINGTON COUNTY BULLETIN

SCOTSMAN

TRADE WINDS

WOODBURY BULLETIN

Audience. Reach. Results.

Effective Novem

ber 1, 2013

RiverTown MultimediaAudience. Reach. Results.

www.RiverTownMultimedia.com

www.RiverTownMultimedia.com Audience. Reach. Results. 2

RiverTown Multimedia is made up of 14 weekly publications and 11 websites. Our hyper-local coverage spans the east metro of the Twin Cities and Western Wisconsin reporting on news and events in Washington (MN), Dakota (MN), Goodhue (MN), St. Croix (WI), and Pierce (WI) counties.

Our mix of paid subscription community newspapers, USPS delivered TMC (Total MarketCoverage) publications, and websites reach a highly engaged community minded audiencewhere it matters most – at home, with their families, in their communities, when and where they plan to shop and make important purchasing decisions.

Our award winning publications cover our communities like no other media. In-depth news of local government, local schools, civic organizations, high school and other localsports, local business, and more, positions RiverTown Multimedia publications and web sites as the go-to news source for each of the communities that we cover.

The extreme focus on community for RiverTown Multimedia publications translates intogreater reader engagement and interest which means your message is more likely to be seen.

AT A GLANCEDynamic diversity of communities.

Effective November 1, 2013

MARKETTOTAL HOMES HOMES REACHED % PENETRATION

Pierce County WI 14,734 14,614 99%

Goodhue County MN 18,730 17,618 94%

St. Croix County WI 31,799 26,254 83%

Eastern Dakota County MN 31,551 18,759 59%

South Washington County MN 38,664 10,758 28%

TOTALS 135,478 88,003 65%

SOURCE US Census Bureau Reports 2012, 2013

AUDIENCEGENDERMale 51%Female 49%

FAMILIESMarried 54%Children under 18 living at home 29%

AGE18 to 34 24%35 to 54 38%55 plus 39%

WORKEmployed Full Time 41%16+ population who are employed 72%Working Women 30%

EDUCATIONHigh school graduate 24%Attended some college 64%College graduate + 35%

HOUSEHOLD INCOME$35,000 - $49,999 17%$50,000 - $74,999 24%$75,000 - $99,999 17%$100,000+ 25%

HOME OWNERSHIPOwn 73%

REACHWe cover our market.

www.RiverTownMultimedia.com Audience. Reach. Results. 3Effective November 1, 2013

MEDIA USAGERead a community newspaper each week 73%Use Community Newspapers to make purchasing decisions 69%Did not read any daily newspaper (yesterday) 61%Rarely or never use Direct Mail to make purchasing decisions 69%

Rarely or never use Yellow Pages to make purchasing decisions 59%Rarely or never use Radio to make purchasing decisions 78%Rarely or never use Local or Cable TV to make purchasing decisions 64%

SOURCES: Scarborough Report 2012, 2012 NNA Community Newspaper Readership Study


CIRCULATION PUB DAYFarmington Rosemount

Independent Town Pages 2,556 TH

Hastings Star Gazette 4,696 TH

Hudson Star-Observer 5,506 TH

New Richmond News 4,096 TH

Pierce County Herald 3,463 W

Red Wing Republican Eagle 4,848 W

River Falls Journal 3,341 TH

South Washington County Bulletin 3,775 W

Woodbury Bulletin 4,072 W

Total Wed/Thurs Circulation 36,353

Applause Extra (Red Wing) * 14,940 Sa

Buyer’s Guide (Pierce Co.) ** 11,946 Sa

Hot Sheet Shopper (Hudson) ** 18,101 Sa

Red Wing Republican Eagle 4,906 Sa

Scotsman (New Richmond) ** 11,064 Sa

Trade Winds (Hastings/Prescott) ** 14,647 Sa/Su

Total Weekend Circulation 75,604

TOTAL CIRCULATION 111,957Print Circulation is total press run as of 9-1-13.Majority of publications delivered via USPS. Limited delivery by ADS.*Non-Duplicated TMC Publication**TMC Publication

DISTRIBUTIONWeekly circulation on Wednesdays/Thursdays/Weekends.



Thursday delivery • Circulation: 2,556Both the Farmington and Rosemount SchoolDistricts. Delivered via USPS. Zip Codes:55024, 55068

Thursday delivery • Circulation: 4,696Hastings School district. Hastings, Vermil-lion, Miesville, and Hampton News. Deliv-ered via USPS. Zip Codes: 55031, 55085,54021, 55033

Thursday delivery • Circulation: 5,506Hudson School district. Hudson, NorthHudson, St. Croix County News. Deliveredvia USPS. Zip Codes: 54002, 54015, 54023,54017, 54025, 54082, 55043, 54016, 54022

Thursday delivery • Circulation: 4,096New Richmond, Somerset, and St. CroixCentral School districts. New Richmond,Somerset, Star Prairie, Hammond, RobertsNews. Delivered via USPS. Zip Codes:54017, 54002, 54007, 54015, 54016, 54022,54023, 54025, 54026

Wednesday delivery • Circulation: 3,463Ellsworth, Elmwood, Spring Valley, PlumCity and Prescott School districts. Ellsworth,Prescott, Beldenville, Spring Valley, PierceCounty News. Delivered via USPS. ZipCodes: 54011, 54010, 54003, 54021, 54022,54767, 54014, 54723, 54740, 54750

Wednesday & Saturday deliveryCirculation: 4,848 (W), 4,906 (Sa)Red Wing, Lake City, Goodhue, Zumbrota,Cannon Falls School Districts. Red Wing andGoodhue County News. Delivered via USPS.Zip Codes: 55066, 54014, 54723, 54750,54761, 54769, 54759, 55026, 55041, 54011,55027, 55992, 55956, 55983, 55946, 55089,55009

Thursday delivery • Circulation: 3,341River Falls School District. River Falls, PierceCounty News. Delivered via USPS. ZipCodes: 54022, 54002, 54015, 54023, 54003,54011, 54017, 54016

Wednesday delivery • Circulation: 3,775South Washington County School District(schools in Cottage Grove, Newport, St. PaulPark). Cottage Grove, Newport, St. Paul ParkNews. Delivered via USPS. Zip Codes:55016, 55071, 55055, 55033

Wednesday delivery • Circulation: 4,072South Washington County School District(schools in Woodbury), New Life Academy,Woodbury, Afton News. Delivered via USPS.Zip Codes: 55125, 55129, 55001, 55055

Saturday delivery • Circulation: 14,940Entertainment News reaching all of GoodhueCounty & into western Wisconsin. Non-Duplicated TMC delivered via USPS. ZipCodes: 55066, 54014, 54723, 54750, 55027,55009, 55089, 55026, 55041

Saturday delivery • Circulation: 11,946Shopper publication. TMC delivered viaUSPS. Zip Codes: 54022, 54011, 54003

Saturday delivery • Circulation: 18,101Shopper publication. TMC delivered viaUSPS and some carrier routes. Zip Codes:54016, 55001, 55043, 54082, 54023

Saturday delivery • Circulation: 11,064Shopper publication. TMC delivered viaUSPS and some carrier routes. Zip Codes:54017, 54025, 54026, 54007, 54013

Sat/Sun delivery • Circulation: 14,647Some Hastings area news. TMC delivered onSaturday to Prescott, WI via USPS and onSunday in the Hastings area via carriers. ZipCodes: 55033, 54021, 55085, 55068, 55031,55009

Farmington Rosemount Independent Town Pages

Hastings Star Gazette

Hudson Star-Observer

New Richmond News

Pierce County Herald

Red Wing Republican Eagle

River Falls Journal

South Washington County Bulletin

Woodbury Bulletin

Applause Extra

Buyer’s Guide

Hot Sheet Shopper

Scotsman

Trade Winds

COMMUNITIESLocal news. Trusted medium.


COLOR CHARGESColor charges are per publicationAd Sizes Full Color1X3 - 1/8th $751/4 - 1/2 $1603/4 - FP $300Maximum $1,500

PUBLICATION DISCOUNTSDiscounts apply to same size ad,same week, does not apply to color

32% 2 publications34% 3 publications36% 4 publications39% 5 publications43% 6 publications50% 7 - 10 publications63% 11 + publications

DOLLAR VOLUME CONTRACTSDollar Commitment SpecialLevel ROP Preprints Sections$1600 - $3299 5% 0% 0%$3300 - $6199 8% 2% 0%$6200 - $9999 10% 3% 0%$10000 - $16499 12% 4% 0%$16500 - $32999 15% 5% 0%$33000 - $41499 20% 6% 0%$41500 - $49999 24% 7% 10%$50000 - $60249 28% 8% 10%$60250 - $74999 32% 9% 15%$75000+ 35% 10% 20%

DEADLINESSpace reservation and materials dueat deadline:Wednesday Publications: 5pm ThursdayThursday Publications: 5pm FridaySat/Sun Publications: 5pm Tuesday


DISPLAY RATESModular sizing.


Publication Pubs Circulation FP 3/4 1/2 1/3 1/4 1/8 Banner 2x4 2x3 2x2 1x3 PCITier 1 (per publication)

Woodbury Bulletin W 4,072

South Washington County Bulletin W 3,775

Hot Sheet Shopper Sa 18,101 $1,976.94 $1,412.10 $941.40 $682.52 $470.70 $235.35 $18 8.28 $125.52 $94.14 $62.76 $47.07 $17.26Red Wing Republican Eagle Sa 4,906

Red Wing Republican Eagle W 4,848

Tier 2 (per publication)

Buyer’s Guide Sa 11,946

Scotsman Sa 11,064$1,813.14 $1,295.10 $863.40 $625.97 $431.70 $215.85 $172.68 $115.12 $86.34 $57.56 $43.17 $15.83

Hudson Star-Observer Th 5,506

New Richmond News Th 4,096


Trade Winds Sa/Su 14,647

River Falls Journal Th 3,341 $1,510.74 $1,079.10 $719.40 $521.57 $359.70 $179.85 $143.88 $95.92 $71.94 $47.96 $35.97 $13.19

Hastings Star Gazette Th 4,696


Farmington Rosemount Independent Town Pages Th 2,556

Pierce County Herald W 3,463 $1,258.74 $899.10 $599.40 $434.57 $299.70 $149.85 $119.88 $79.92 $59.94 $39.96 $29.97 $10.99

Applause Extra Sa 14,940

TOTAL CIRCULATION 111,957

NonModular


DIMENSIONSStandard broadsheet sizes.


Full Page10.625” x 21”

3/4 Page10.625” x 15”

1/4 Page V5.25” x 10”

1/4 Page H10.625” x 5”

2 x 23.458” x 2”

1 x 31.667” x 3”

1/3 Page R5.25” x 15”

1/3 Page V3.458” x 21”

2 x 43.458” x 4”

2 x 33.458” x 3”

1/2 Page V5.25” x 21”

1/2 Page H10.625” x 10”

1/8 Page V3.458” x 7.5”

1/2 Page R7.042” x 15”

1/8 Page R5.25” x 5”

Banner Ad10.625” x 2”

Non-modular size ads are available on a premium per inch rate basis. Please contact your sales representative for details.Minimum display ad size is one column by 3 inches.

EmploymentAdvertising

Call: [email protected]

Classified DisplayWednesday Publications: 2pm FridayThursday Publications: 2pm FridaySat/Sun Publications: 9am Wednesday

Classified LineWednesday Publications: 5pm MondayThursday Publications: 5pm MondaySat/Sun Publications: 10am Thursday

To place a classified ad call:888-425-2220

[email protected]

CLASSIFIEDS RATESEffective November 1, 2013



Hot Sheet Shopper Sa 18,101


Red Wing Republican Eagle Sa 4,906


Scotsman Sa 11,064




River Falls Journal Th 3,341


Farmington Rosemount Independent Town PagesTh 2,556

Pierce County Herald W 3,463


Total Circulation 111,957


Line Ads$4.50/line- 4 lines min.Discounts2 Publications 10%3 Publications 20%4 Publications 30%5 Publications 40%6 Publications or more 45%

Display Ads$25/col. inch - 2 inch min. Lift rate into additional publication $10/publicationDiscounts3 Publications 15%4 Publications 20%5 Publications 25%6 Publications or more 30%

Publications Commercial Rates - Per Publication

Line Ads$1.99/line - 5 lines min.Discounts2 Publications 10%3 Publications 25%4 Publications 30%5 Publications 35%6 Publications 40%7 Publications or more 45%

Private Party Rates

$9.99/mo each publication, includes online$2.99 each additional publicationDiscounts3 Publications 35%4 Publications 40%5 Publications or more 45%

Childcare Directory

$15/week, $5 each additional publication, includes onlineDiscounts3 Publications 15%4 Publications 25%5 Publications 30%6 Publications or more 45%

Health & Wellness Directory

1x2 $175*1x3 $229*1x4, 2x2 $279*2x3 $379*Each additional publication is$50

Discounts2 Publications 10%3 Publications 15%4 Publications 20%5 Publications 30%6 Publications or more 40%

Service Specialist Directory - Per Month

DEADLINESSpace reservation and materials due at deadline:

*Farmington Rosemount is 15% discount

PREMIUM POSITIONS• Based on availability. Skybox advertising requires a minimum of a 6x

commitment. Cover and section front positions are subject to approval.• Full color is included in the front page banner and skybox rates. 7,000

geotargeted online leaderboard impressions are included in the front pagebanner rates.

• Additional discounts do not apply to front page banners and skybox ads.• Other positions in the publications can be guaranteed at a 25% premium.

TARGETED PUBLICATIONSWe produce and publish several full color, glossy, niche publications, each targeted to specific audiences. Contact your sales representative for more information.

MARKET RESEARCHInformation regarding our demographics, our readership’s buying intentionsand more is available by request.


SOLUTIONSA Front B Front

Page PageBanner Banner Skybox Doubletruck

Publication Pubs Circulation 10.625”x2” 10.625”x2” 2”x1” 21.25”x21”Tier 1 (per publication)



Hot Sheet Shopper Sa 18,101 $329.49 $282.42 $105.91 $3,953.88Red Wing Republican Eagle Sa 4,906




Scotsman Sa 11,064$388.53 $345.36 $97.13 $3,626.28





River Falls Journal Th 3,341 $323.73 $287.76 $80.93 $3,021.48



Farmington Rosemount Independent Town Pages Th 2,556

Pierce County Herald W 3,463 $299.70 $239.76 $67.43 $2,517.48


TOTAL CIRCULATION 111,957

Premium positions, targeted publications, market research.


Sky Box

A Front Page Banner

Sky Box


ONLINE SOLUTIONSPut the power of our network to work for you.


Leaderboard/Large Leaderboard* 728x90 (320x50) – Base CPM $17960x200 (300 x250) – Base CPM $21(Actual CPM based on targeting and availability)

Targeted Menu AdMedium rectangle 300x250Based on availability. See your advertising representative fordetails.

Standard Package(Includes Mobile Delivery)

728x90, 300x600, 300x250 - Base CPM $21

Mobile Only Package728x90, 300x250 - Base CPM $25

Upper Third Column Double-wide skyscraper 300x600 (300 x250) – Base CPM $21Medium rectangle 300x250 (320x50) – Base CPM $17(Actual CPM based on targeting and availability)

Weather Sponsor Based on availability. See your advertising representative fordetails.

Sticky Footer Ad*1,000x100 - Base CPM $35

Sliding BillboardBase CPM $25(Actual CPM based on targeting and availability)

Video Advertising Pre-RollBase CPM $45(Actual CPM based on targeting and availability)

Corner PeelBase CPM $20(Actual CPM based on targeting and availability)

*Large leaderboard, Sliding billboard & Sticky Footer may not display on all mobile devices **Available page views can vary month-to-month. Please consult your local ad rep for availability.

Responsive design websitesAdvertising changes based on browser window size.

Additional SolutionsMarketplace In-Box (Email)Re-Targeting Video

(40 Websites)

DELIVERY INSTRUCTIONSPreprints supplied by advertisers to bedelivered to RiverTown Multimediaprinting plant uniformly and securely inuniform quantities, preferably 300s,200s, or 100s. Delivery on skids (anysize) is preferred. We have loading docksto accommodate all truck and skid sizes.

Delivery must be clearly marked withthe following information:

• Client (advertiser) name• Name of publication(s) to be

inserted into.• Publish date(s)• Name of Sales Representative

Inserts should be delivered a minimumof 5 business days before publicationdate.

Shipping Address:2760 North Service Drive,Red Wing, MN 55066

Mailroom Contact:651-301-7837

Dock Hours:Monday – Friday 8 am – 5 pm

Requested Spoilage:5%

Minimum 1,000 pieces. Rates are per thousand and basedon inserts printed on standard paper or newsprint; heavierstock or certain sizes may incur additional charges. We reserve the right to reject those not complying with our policies or regular distribution package. For sizes larger than 24 pages, please contact your sales representative.

Total Market Coverage (TMC) publications can be zoned by zip code; full quantity of these areas will be billed.

Newspaper publications are paid subscription products with distribution vial USPS and newsstands. These cannotbe zoned. If less than full run is scheduled, specific areas cannot be requested and full run quantity may be charged.

Maximum size is 11” x 11.5” total size, or must be quarterfolded. Minimum size is 3” x 5”.

INSERTSTargeted delivery whether you print or we print.

Preprint Inserts WEEKLY VOLUME DISCOUNTS# Tab Pgs Open 20M+ 30M+ 50M+ 75M+ 100M+

2 $49 $46 $44 $42 $40 $39

4 $55 $50 $46 $45 $43 $42

8 $59 $58 $52 $50 $48 $47

12 $66 $59 $56 $54 $52 $51

16 $73 $66 $62 $60 $58 $57

20 $79 $73 $65 $63 $61 $59

24 $83 $77 $69 $67 $64 $61


a. All advertising subject to publisher’s approval.b. Advertisers who proof their ads assume full responsibility for

accuracy.c. The liability of RiverTown Multimedia and it’s members for

any material error caused by RiverTown Multimedia in an ad-vertisement is limited to crediting to the account of the adver-tiser an appropriate portion of the price of the advertisementcontaining the error. In no event will the credit be greater thanthe price of the first advertisement containing the error.

d. RiverTown Multimedia has a policy of not rejecting paid advertising unless its content may be construed as defamatory,invasive of the privacy of others, fraudulent, obscene, or other-wise unlawful. In submitting copy, the advertiser represents and warrants its content is truthful, is not defamatory, is notinvasive of the privacy of others, and is in compliance with allfederal, state, and local laws and regulations.

e. The advertiser and/or advertising agency assumes all responsibility for advertising published and agrees to assumeany and all responsibility for claims occurring there against any RiverTown Multimedia publication.

f. Political and going-out-of-business ads are cash in advanceonly.

g. Regular display rates apply to single advertisers only.h. No guarantees of position. No adjustments, reinsertions,

or refunds will be made because of the position in which any advertisement appears.

i. All accounts must be paid in advance on or prior to specific editions deadlines unless other credit terms have been approved.

j. Advertising layouts and copy prepared by RiverTown Multimedia and/or Forum Communications Company employees are the property of RiverTown Multimedia and cannot be reproduced in any other media without the expressed written consent of RiverTown Multimedia.

k. Failure to Insert – The liability of RiverTown Multimedia for omitting an advertisement from any edition in which it was scheduled or ordered for publication is limited to publishing the advertisement in another mutually agreeable edition at applicable rates.

l. Alcoholic beverages – Alcohol advertising accepted.m. Tobacco – Tobacco advertising accepted.n. Cancellations – Advertising canceled past the published

deadline is subject to being billed at 50% of the reserved ad space.

o. RiverTown Multimedia is not responsible for photographs,drawings, or other materials left in its possession although every effort will be made to return them in good condition.

p. The publisher reserves the right to insert the words “Paid Advertisement” or “Political Advertisement” on any ad. All political advertising must be pre-paid.

q. “Cause” advertising – Advertising that represents a statement of position on political, social, or other issues and that lists thenames of persons supporting the position stated will not be accepted unless the advertiser submits evidence of consent forthe use of supporting names in the form of checks made out tothe advertiser or other satisfactory evidence in a form statingsupporter’s name, issue being supported, signature, and date.

r. Earned rate adjustment applies to all unfulfilled contracts.s. Display advertising appearing in any RiverTown Multimedia

weekly editions, special advertising section, or website accruestowards the fulfillment of a client contract.

t. Terms of all advertising are cash with copy until an open account has been established with the accounting department.Payment is required thirty (30) days from the date of a statement. A finance charge is assessed on past due amounts.

u. No cash discounts.v. Statements are billed net.

CONTACT USSteve Messick | Group Director

(651) 301-7801

Phil Frebault | Group Advertising Director

(715) 426-1052

Jean Brown | Sales Manager(Zone C)

(651) 319-4515

Chad Hjellming | Sales Manager (Zone B)

(651) 301-7855

Greg Strauss | Sales Manager(Internet/Classifieds)

(715) 426-1039

Steve Dzubay | Publisher (Wisconsin Publications)

(715) 426-1054

Billing Questions(651) 301-7805 | (800) 480-7056

[email protected]

Obituaries(715) 426-1078

[email protected]

Jobs(888) 514-HIRE (4473)

[email protected]

Classified Ads(715) 426-1057 | (888) 425-2220

[email protected] Delivery

Customer Service(651) 301-7840 | (800) [email protected]

Group Office2760 N. Service Drive, Red Wing, MN 55066

(651) 388-8235 | (800) 535-1660Fax (651) 388-8912


ADVERTISING POLICIESEffective November 1, 2013


RiverTown Multimedia · RiverTown Multimedia is made up of 14 weekly publications and 11 websites....

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Transcript of RiverTown Multimedia · RiverTown Multimedia is made up of 14 weekly publications and 11 websites....