RiverheadAutomall.org - Riverhead Automall; 2009 AAA Traffic Safety Index

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2009 Traffic Safety Culture Index Survey


AAA Foundation

• Established in 1947• 501(c)(3) Not-For-Profit• Research affiliate of AAA/CAA• North American Focus


Mission

• Identify traffic safety problems• Foster research that seeks solutions• Disseminate information and educational

resources


Funded through the generosity of

and its members


• Initial Release July 2009• Surveys conducted by Abt SRBI Inc• Fact sheet available at

AAAFoundation.org

2009 TSC Index Survey


Purpose of the Index

• To investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences

• To create a baseline measure of traffic safety culture in the U.S.

• To continue monitoring America’s traffic safety culture over time through surveys

• To guide traffic safety research and education

• To foster dialogue about traffic safety and how to improve it


About the Index

• Random sample telephone survey of the American public• Sample included landline and cell phone• Interviews conducted in English and Spanish• Conducted April 15, 2009 – May 12, 2009• Interviewed 2,501 U.S. residents ages 16+• Statistics weighted to be representative of U.S.

population• Margin of error +/- 2.5% (approx.) for statistics

based on full sample, higher for subsamples


Background• The AAA Foundation defines traffic safety

culture as a social climate in which traffic safety is highly valued and rigorously pursued

• In 2008 the AAA Foundation conducted the first Traffic Safety Culture Index


Overview of Results• Majority of drivers do not feel safer than they

did five years ago• Distracted driving was major reason cited by

those who felt less safe now than 5 years ago• Drivers agree that using a cell phone while

driving is a threat to safetyNote: Results presented here are only a small subset of all

information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.


Threats to Safety• 35% of drivers reported that they feel less safe than

they did five years ago Of those who felt less safe, 31% cited distracted driving as

the reason

• 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)• 58% also rated talking on a cell phone as a serious threat


Driver Behavior• 67% of drivers admitted to talking on a cell phone while driving in

the past month 28% who admitted to this said they did so fairly often or regularly

• 95% of drivers saying texting while driving was completely or somewhat unacceptable

18% of those same drivers reported having text messaged while driving in the past month


Driver Behavior (cont)

• 71% rated talking on a handheld cell phone while driving as unacceptable 30% of those drivers admitted to doing this and

another 27% admitted to using a hands-free phone, which studies have shown are no safer


For more information, visit:

AAAFoundation.org



The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries.

It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.


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