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RITU KUMAR

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Introduction

Ritu Kumar is the largest & most respected designerbrand in India today.

Since 1969 she has developed a unique style of herown, reflecting the ancient traditions of Indiancraftsmanship in a contemporary vocabulary.

Her understanding of ancient designs and theinnovative use of traditional crafts has created a newClassicism

She is renowned for its distinctive use of colors, qualityof fabrics, intricate embroideries and a gloriously richIndian aesthetic.

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Company History

Mrs. Kumar became the first woman to introduce theboutique culture in India

under the brand name Ritu.

Her work is constantly evolving within an aesthetic

which is sophisticated both in the eastern and westernsense

Brand Ritu Kumar has been retailing in Europe andIndia since 1970s.

She has fashion forward sub brand called LABEL. andRitu Kumar.

In April 2002 she launched a fragrance name"the tree of life

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Flagship store in

mumbai

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RITU KUMAR

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LABEL

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COSTUMES AND TEXTILE OF ROYAL

INDIA

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Awards

the French Honor "chevalier des arts et des

lettres

She has been graced with

Indira Gandhi Priyadarshini award for her

achievements and contribution in the field offashion.

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Ritu Kumars Panchvastra collection

Panchvastra. Meaning five threads,

the collection centers around five of the most important

women in the Mahabharata

Ganga, Draupadi, Kunti, Amba and Gandhari

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Ganga

Style Purity Flower garlands, purity, whites and blush pinks.

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Draupadi

Style Seduction blacks, reds, and bold colors; huge red bindis.

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Kunti

Style Illusion heavily embellished lenghas, head pieces, tight buns,

glittering Swarovski crystals.

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Amba

Style Exile bright colors of oranges, golds and fuschias; draped with

chunnis (being exiled)

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Gandhari

Style blacks whites, and reds; sheer blindfold over the eyes (being

blind).

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By Shaikh Anisa