Ritesh kumar(big bazar)3
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Transcript of Ritesh kumar(big bazar)3
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CASE ANALYSIS
Presented By: Ritesh Kumar
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IntroductionAbout Big Bazar Hyper Mart
chain of development store in india
Out let More than 214 stores in india
Parent group Future group
Owner Kishore Biyani( CEO)
Founded 2001
Head quarter Jogeswari, Mumbai
Industry Retail
website www.bigbazar.com
Tag line Naye India Ka Bazaar
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Vision and Mission VISION
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.
MISSION
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing quality.
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Customers Segmentation
Big Bazaar targets higher and upper middle class customers.
The large and growing young working population is a preferred customer segment.
Big Bazaar specifically targets working women and
home makers who are the primary decision makers.
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Marketing Mix
Physical Evidence
People
Place Promotion
Price
Product
Process
7 ‘P’
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1.Product Mix
APPARELS FOOD FRUITS
CHILL STATION HOME &PERSONNEL
CARE
ELECTRONIC
CHILDREN & TOY FURNITURE BAZAAR
OTHER SERVICE
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2.Pricing
• Value pricing • Promotional pricing
Low interest financing Psychological discounting Special event pricing
• Differentiated Pricing Time pricing
• Bundling
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Psychological pricing
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Time pricing Value Pricing
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Bundling
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3.Place
BIG BAZAR
INDIA Number of out let- 214 Located at main city-tier I & tier city-II;
Area-10,000sq ft- 120000 sqft;
High street area of city; &
Approachable destination.
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4.PROMOTION
Sales Promotion
Advertising
Direct Marketing
Campaign
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PROMOTION
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5.People
• Well trained staff
• Appearance
• Empowered individual
• Encouraged to think out of box
• Employees close to 10000 people and recruits nearly 500 people every month
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6.Process
The good dispatch and purchasing area has certain salient feature: multiple counters with available trolleys to carry item purchased. Proper display/ posters of the place. Home delivery counters are now opened at many place.
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7.Physical Evidence
It deals with the final deliverable or the display of written facts. This includes current and available facilities.
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Future strategy of Big Bazaar
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Big Bazaar Express
(<40000 sq.ft)
StandardBig Bazaar
(40000 to 80000sq. Ft)
Big BazaarSupercentres(<75000 sq ft)
In JV with Foreign Partner
Big Bazaar
Front endoperation
Back-endOperation
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THANK YOU !!