Risky Business - Kick Off Keynote for Trustmarque

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description

A 45 minute whistle-stop tour through my 'career' covering early 8-bit gaming development successes, failures and lessons learned from a teenager. Some pointers on how to change one thing at a time in businesses large and small. All combined with some lessons learned from risk management in high adrenaline aviation. A warmly received punchy nostalgic look over a varied 30 years from teenager to 45 year old innovator, developer and innovator.

Transcript of Risky Business - Kick Off Keynote for Trustmarque

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“Risky Business”Mungo Leir

‘Pilot, publisher, innovator, one-time millionaire and pauper’

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ACORN BBC MICRODECEMBER 1982

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JANUARY 1983

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CONVENIENCE

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SINCLAIR QL1984

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QL CAVERNJULY 1985

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ASK FOR THE MONEY

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£2,500

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ATARI ST1985

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ATARI ST1985

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PERSONAL COMPUTER WORLD SHOWSEPTEMBER 1985

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PERSONAL COMPUTER WORLD SHOWSEPTEMBER 1985

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LOGISTICS

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“Paradox were one of the first companies to release any game on the ST with Mission Mouse which ran in mono only. I never saw a finished copy but what I did see only really came into the 'alright' category. Nothing else seemed to happen for a year and then, suddenly, at the PCW show in 1986 Paradox leapt out with no less than six ST games all in glorious colour and with midi-compatible sound to boot!”

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PARTNER WISELY

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QUALITY OR QUANTITY?

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IS THE GRASS GREENER?

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CAN YOU DELIVER THE REQUIREMENTS?

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SINK OR SWIM

(Distribution and re-selling)1990-1995

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Teenage Mutant Ninja TurtlesSpeedball II

Kick OffSensible Soccer

LemmingsDungeon Master

WormsChampionship Manager

Golden AxeBubble Bobble

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And…

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GRAFT & SELL(until the next opportunity comes along)

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REMEMBER…PARTNER WISELY

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1995

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RISK:Capital or Income?

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WIFE

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TODAY NEWSPAPER - 1993

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INCOME IS GOOD

(especially if you are married)

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Airmail sold 1997

£4 million

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OWNERSHIP IS BETTTER

(AS IS HINDSIGHT)

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instant access

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Encrypted content on CD-ROM. First non-channel sale of Microsoft products in the world.

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OLD WARDEN AIRFIELD - 1995

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OLD WARDEN AIRFIELDFLIGHT SIMULATOR 95

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20 YEARS…

20 MILLIONUSERS

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1995 - 2005

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20,000 SOLDEACH ISSUE

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THE PERFECT MARKET

No viable competition

Cheap to develop

High spending hobby

Selling on back of Microsoft

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THREE YEARS

THREE STAFF

£3,000,000 SALES

(Just Flight)

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THE DOWNSIDES OF MICROSOFT

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EVERY TWO YEARS

GROUND ZERO

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CHANGE ONETHING

(It works at home too)

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2006 -

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DIFFERENT PRODUCT

SAME MARKET

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CHANGE ONETHING

(It works in the office too)

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TODAY NEWSPAPER - 1993

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FREEDOM

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CHALLENGE

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EXCITING

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RISKY

“Assumptions cost lives”

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REWARDING

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FOCUS & SAFETY

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AND SEXY

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