Risk & Uncertainity Khan and its comparison between its competitors

7/29/2019 Risk & Uncertainity Khan and its comparison between its competitors

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A SUMMER TRAINING PROJECT REPORTA SUMMER TRAINING PROJECT REPORT

ONON

Risk & Uncertainity Khan and its comparison between its

competitors

SUBMITTED IN THE PARTIAL FULFILLMENT FORSUBMITTED IN THE PARTIAL FULFILLMENT FORTHE AWARD OFTHE AWARD OF

DEGREE OF MASTER IN BUSINESS ADMINISTRATIONDEGREE OF MASTER IN BUSINESS ADMINISTRATION2010-122010-12

UNDER THE GUIDANCE OF:UNDER THE GUIDANCE OF:

MS. NIDHI SHARMAMS. NIDHI SHARMA

FACULTY, RDIASFACULTY, RDIAS

SUBMITTED BY:SUBMITTED BY:

SACHINSACHIN KKUMARUMARGGAUTAMAUTAM

RROLLOLL

NNOO

. 02015903910 B. 02015903910 BATCHATCH

NNOO

. 2010-12. 2010-12

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIESRUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

(Approved by AICTE, HRD Ministry, Govt. of India)

Affiliated to Guru Gobind Singh Indraprastha University, DelhiAffiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.


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Table of C O N T E N T S

Student declaration i

Certificate from Sharekhan ii

Certificate from Guide iii

Acknowledgement iv

Executive Summary v

List of Graphs vi

Page no.

CHAPTER 1 - INTRODUCTION

About Organization/ Company Profile 1

CHAPTER-2 LITERATURE REVIEW

Literature Review & About Topic 7

CHAPTER-3 RESEARCH METHODOLOGY

3.1 Research Objectives of the study 14

3.2 Research Methodology of the study 14

3.2.1 Research Design 15

3.2.2 Data Collection- Primary & Secondary data 15

3.2.3 Method of data collection 16

3.2.4 Limitations 17


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Marketing Strategies of Sharekhan &Competitor Analysis & Swot Analysis 18

CHAPTER -4Observations & Analysis 48

CHAPTER -5Findings & Recommendations 53

CHAPTER -6

Conclusion 56

CHAPTER -7

Result 57

Bibliograp hy 58


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STUDENT DECLARATION

This is to certify that I have completed the Project titled Marketing Strategies of

Share Khan and its comparison between its competitors under the guidance of

Ms. Nidhi Sharma in the partial fulfillment of the requirement for the award of

the degree of Master in Business Administration from Rukmini Devi Institute

of Advanced Studies, New Delhi. This is an original work and I have not

submitted it earlier elsewhere.

i


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CERTIFICATE From Guide

This is to certify that the project titled Marketing Strategies of Share Khan and

its comparison between its competitors is an academic work done by Sachin

Kumar Gautam submitted in the partial fulfillment of the requirement for the

award of the degree of Masters in Business Administration from Rukmini Devi

Institute of Advanced Studies, New Delhi. under my guidance and direction. To

the best of my knowledge and belief the data and information presented by him inthe project has not been submitted earlier elsewhere.

Ms. Nidhi Sharma

(Project Guide)

RDIAS

iii


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ACKNOWLEDGEMENT

A project is never the work of an individual. It is moreover a combination of ideas, suggestions, re-

view, contribution and work involving many folks. It cannot be completed without guidelines.

First of all I would like to express my sincere gratitude to my Project Guide Ms. Nidhi Sharma for

giving me the opportunity to make this project.

My sincere regards to my Project guide Mr. RAJESH KUMAR ANTIL for his invaluable guidance

and encouragement throughout this project.

Last but not the least my sincere thanks to all the faculty members of RDIAS and my Sr. Sales Ex-

ecutive and Team members for providing their help and advice whenever it was needed.

Sachin Kumar Gautam


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iv

EXECUTIVE SUMMARY

Conceptually the mechanism of stock market is very simple. People who are exposed to the

same risk come together and agree that if anyone of the person suffers a loss the other will share

the loss and make good to the person who lost.

The initial part of the project focuses on the marketing strategies used for sales of types of the

products of the company and also focuses on the acquisition of the customer. The job profile is

to create customer, making good relationship with them to have their references and motivating

them to trade for the company benefit and their profit.

It also enlightens the readers about the Sharekhan strategies to acquire the customer base.

Further the project tells us about the profile of the company (SHARE KHAN). It provides

knowledge to the readers about the companys history, mission, customer base and about the

company in detail and management of the company. Also it gives special emphasis on the selling

of products and management of the company. Also it gives special emphasis on the selling of

products.

The next chapter is devoted to study the comparative analysis of the competitors and the SWOT

analysis, which tells about the Sharekhan edge over its competitors. This project leads us

towards the job descriptions and difficulties faced by me.

The next part of the project throws light upon my findings and analysis about the company and

the suggestions for the company for better performance.

During this project I have been given the responsibility of creating customer bringing customer,

handling team, generating leads.


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v


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LIST OF GRAPHS

Page No.

1. Market share of share-khan securities 48

2. Competitors Brokerage Comparison 49

3. Growth Rate 50

4. Various Companies Market Share 51

5. Client Acquisition 52

vi


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CHAPTER 1

COMPANY PROFILE


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CHAPTER 2

LITERATURE REVIEW

&

ABOUT THE TOPIC


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CHAPTER 3

RESEARCH

METHODOLOGY


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MARKETINGSTRATEGIES OF

SHAREKHAN


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CHAPTER 4

OBSERVATIONS

&

ANALYSIS


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CHAPTER 5

FINDINGS

&

RECOMMENDATIONS


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CHAPTER 6

CONCLUSION


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CHAPTER 7

RESULT


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BIBLIOGRAPHY

Risk & Uncertainity Khan and its comparison between its competitors

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