Rise Of Cyborg Sellers: How Technology Enables and Empowers Salespeople
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The Rise Of Cyborg Sellers: How Technology Enables and Empowers Salespeople Hasan Rakib University of Calgary Source: Entrepreneur Magazine, Danny Wong, Published on August 5, 2016
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Transcript of Rise Of Cyborg Sellers: How Technology Enables and Empowers Salespeople
The Rise Of Cyborg Sellers: How Technology Enables and Empowers Salespeople
Hasan RakibUniversity of Calgary
Source: Entrepreneur Magazine, Danny Wong, Published on August 5, 2016
2023-05-01BMC 205-223
2CYBORG: “CYBernetic ORGanism"
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Cyborg Seller
• Thinking like a Machine but selling like a Human• Engage both left brain and right brain• Mechanical accuracy and emotional appeal
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Technology: A Big Difference
Mobile Broadband TechnologyIntegrated sophisticated software
Social Medias Data on CloudSmart Gadgets
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Customer’s expectationMore
Information Detail Answer Quicker Responses
Combined Inventory
Management
Accounting
Sales person’s Prospect
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The CLOUD: Mobile Information Hubs
• All in a single platform• Instant access to current information- as it changes• Allows further cultivate their relationships and provide a
streamlines, cohesive customer experience• $8.71 in ROI for $1.00 spent- properly implemented
CRM tools for Sales Organization
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Real-Time Metrics • It was time consuming and lost of productivity by not
correcting a glaring issue for an entire month• Measure a wide range of performance metrics• New software program read real-time performance data
by accessing phone and email database• Managers can analyze without wasting much effort and
resources with more advance sales metrics
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Creative and Engaging Training program• Hiring expensive consultants or sent team is no more required• CBT online courses at own pace with no interference other
duties• Need specific module base training for individual with less
costing for sharpen skills in any time, any place
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Sales Acceleration Technology • Help sales people work smarter and faster• Allows better integration of marketing and sales efforts• Monitor market trends and inform decisions about future
opportunities• Allows customer’s purchasing journey with company’s
sales effort• Segmented data collected by software to be used for
customers desires and demands
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QuestionWhy investment in technology for sales might not bring sucess in increasing sell?
