1. RISD Media Group Designing Ourselves

2. what does theMedia Group do? 3. what does the develops and implements communicationsMedia Group do? strategies in support of RISDs primary goals 4. what does the develops and implements communicationsMedia Group do? strategies in support of RISDs primary goalscommunicates news and information aboutRISD to a wide variety of audiences 5. what does the develops and implements communicationsMedia Group do? strategies in support of RISDs primary goalscommunicates news and information aboutRISD to a wide variety of audiencesconceives, designs and produces a rangeof print publications and digital media 6. the group includes 7. the group includes designers 8. the group includes designers media relations specialists 9. the group includes designers media relations specialists writers 10. the group includes designers media relations specialists writers editors 11. the group includes designers media relations specialists writers editors interactive developers 12. prioritycommunications 13. priority public outreachcommunications 14. priority public outreachcommunications student recruitment/admissions 15. priority public outreachcommunications student recruitment/admissions alumni outreach 16. priority public outreachcommunications student recruitment/admissions alumni outreach fundraising support 17. priority public outreachcommunications student recruitment/admissions alumni outreach fundraising support presidential/academic initiatives 18. previous iterations 19. previous iterations Publications + Public Relations 20. previous iterations Publications + Public RelationsDesign Marketing Collaborative 21. previous iterations Publications + Public RelationsDesign Marketing CollaborativeCommunications 22. previous iterations Publications + Public RelationsDesign Marketing CollaborativeCommunicationsCommunications + Design 23. previous iterations Publications + Public RelationsDesign Marketing CollaborativeCommunicationsCommunications + DesignMedia + Partners 24. how have we evolved? 25. 2010VP MediaDirector ofMedia RelationsSr Designer Director of Interactive Media Editorial Director Program ManagerInteractive Media Director DesignerEditor/WriterMR Asst Web DesignerEditor/WriterDevelopersGraphic Design Interactive Media Editorial ServicesMedia Relations Services(Print) 26. 2012VP Media Digital Media & SystemsDesignEditorial Media Relations ContentNewsDeveloperSys Admin DesignerDesignerMR Specialist Producer Editor Marketing/CommunicationsMedia Relations 27. why evolve? 28. why evolve? changing landscape of higher ed communications 29. why evolve? changing landscape of higher ed communicationschannel-driven org structures creates silos &encourages auto-pilot work 30. why evolve? changing landscape of higher ed communicationschannel-driven org structures creates silos &encourages auto-pilot workprefer all our capabilities working togethertoward the best solutions 31. we started saying 32. we started saying come to us with the problemNOT the solution 33. how we work 34. how we work one director acts as a total project leadfor a given initiative 35. how we work one director acts as a total project leadfor a given initiativecross-channel thinking: match the rightcommunications medium to the problempresented and deliver the best work possible 36. starting out right 37. starting out right preparing a strategy brief 38. No strategy means you risk your projectNo strategy means it is very hard to control scopeNo strategy means your results may be vanillamStonerInc 39. whats in the brief? 40. whats in the brief? background/context 41. whats in the brief? background/context market overview 42. whats in the brief? background/context market overview goals 43. whats in the brief? background/context market overview goals audience 44. whats in the brief? background/context market overview goals audience core messages 45. whats in the brief? background/context market overview goals audience core messages inspiration (visual examples, keywords) 46. whats in the brief? background/context market overview goals audience core messages inspiration (visual examples, keywords) metrics for success 47. whats in the brief? background/context market overview goals audience core messages inspiration (visual examples, keywords) metrics for success budget 48. whats in the brief? background/context market overview goals audience core messages inspiration (visual examples, keywords) metrics for success budget suggested deliverables 49. whats in the brief? background/context market overview goals audience core messages inspiration (visual examples, keywords) metrics for success budget suggested deliverables primary point of contact /sign-off 50. whats the advantage? 51. whats the advantage? clarify needs & scope 52. whats the advantage? clarify needs & scopemake sure everyones on the same page 53. whats the advantage? clarify needs & scopemake sure everyones on the same pagedevelop parameters for creative solution 54. whats the advantage? clarify needs & scopemake sure everyones on the same pagedevelop parameters for creative solutiondetermine appropriate channels 55. whats the advantage? clarify needs & scopemake sure everyones on the same pagedevelop parameters for creative solutiondetermine appropriate channelsbuild project from a solid foundationof shared understanding 56. next steps 57. next steps sign-off on strategy with client 58. next steps sign-off on strategy with client collaboration begins: designers, editors, developersintegrated team dynamic 59. constant evolution & improvement 60. Publishing is a process not a project.Content Strategy as Change Management 61. weekly directorsmeetings 62. weekly directors review project status & team resourcesmeetings 63. weekly directors review project status & team resourcesmeetingsconsider any shifts in institutional goals 64. weekly directors review project status & team resourcesmeetingsconsider any shifts in institutional goalscheck back re: user/audience needs 65. weekly directors review project status & team resourcesmeetingsconsider any shifts in institutional goalscheck back re: user/audience needsmake sure strategies are still effective 66. weekly directors review project status & team resourcesmeetingsconsider any shifts in institutional goalscheck back re: user/audience needsmake sure strategies are still effectivediscuss adjustments not only to projectsbut to how we work together 67. RISD XYZRISDs Alumni Magazine 68. old magazine 69. goals fornew magazine 70. goals forby and for alumninew magazine 71. goals forby and for alumninew magazine inspire alumni to participate (not just give $) 72. goals forby and for alumninew magazine inspire alumni to participate (not just give $) focus on issues of interest to working artists & designers 73. goals forby and for alumninew magazine inspire alumni to participate (not just give $) focus on issues of interest to working artists & designers celebrate achievement but avoid hype (ie: keep the BS level down) 74. strategy 75. strategy show dont tell (images speak louder than words) 76. strategy show dont tell (images speak louder than words) open upin terms of content & pacing 77. strategy show dont tell (images speak louder than words) open upin terms of content & pacing lighten upin terms of editorial tone 78. strategy show dont tell (images speak louder than words) open upin terms of content & pacing lighten upin terms of editorial tone give alumni more avenues for participation than just class notes 79. strategy show dont tell (images speak louder than words) open upin terms of content & pacing lighten upin terms of editorial tone give alumni more avenues for participation than just class notes give editor more leeway & control 80. Criswell LappinMFA 97 Graphic Design 81. is RISDs new magazine better? 82. challenges 83. challenges time / staff resources 84. challenges time / staff resources thematic focus 85. challenges time / staff resources thematic focus hire talented freelancers 86. challenges time / staff resources thematic focus hire talented freelancers continue to streamline process 87. challenges 88. challenges everyone wants in / competing interests / politics 89. challenges everyone wants in / competing interests / politics stay true to editorial vision 90. challenges everyone wants in / competing interests / politics stay true to editorial vision be polite but firm 91. challenges everyone wants in / competing interests / politics stay true to editorial vision be polite but firm add pages 92. challenges everyone wants in / competing interests / politics stay true to editorial vision be polite but firm add pages dont waver on quality 93. RISD Annual Fund 94. old process 95. old process designer as production assistant 96. old process designer as production assistantwriter as proofreader 97. old approach 98. old approach one-size fits all design formula 99. old approach one-size fits all design formula everything done piecemeal 100. old approach one-size fits all design formula everything done piecemeal scramble for content 101. old approach one-size fits all design formula everything done piecemeal scramble for content throw darts and see what sticks 102. results 103. results disparate messages 104. results disparate messagesuninspired creative that didnt speakto our core audience 105. results disparate messagesuninspired creative that didnt speakto our core audiencefrustrating process 106. results disparate messagesuninspired creative that didnt speakto our core audiencefrustrating process 107. new process 108. new process strategy brief 109. strategy 110. strategy develop a multi-channel, year-long campaign with a strong, unified message 111. strategy develop a multi-channel, year-long campaign with a strong, unified message make an emotional appeal that is uniquely RISD 112. creative concept Remind alumni of the RISD Foundation experience. When they themselves were exhausted and happy, and that feeling of joy when they emerged from the gauntlet that was Foundation year. 113. Annabeth Faucher 14 FAVmadeSheit! 114. SheCovered in charcoal. Toughened by 6-hour crits. Woozy from all-nighters.made And thankful for her scholarship like two - thirds of RISD students, who wouldnt make it without one. Getting through Foundation year is tough enough without having to worry aboutit! money. And thats where the RISD Annual Fund makes a huge dierence. Your contribution bridges the gap between tuition and the full expense of providing Annabeth Faucher 14 FAV the messy, magical and challenging studio - based education that changes peoples lives forever. Please visit risd.edu/give to help the next generation of RISD students make a meaningful life through creativity. pictured: Scholarship recipient Annabeth Faucher 14 FAV fondly remembers Drawing as the Foundation studio that pushed her the furthest. While she has now tabled her drawing pad in favor of a camera, the lessons learned about creating light and shadow and the intense study of volume and form continue to inuence the way she approaches lmmaking. 115. David Torres 14 PaintingmadeHeit! 116. HeCoated in glue.Tired of folding.Scrambling to nish.madeAnd thankful that each studio comesstocked with a rst-aid kit for thoselate-night ubs with an x-acto knife.Getting through Foundation year is toughenough without having to worry aboutit!necessities like band-aids (and coee).And thats where the RISD Annual Fundmakes a huge dierence.Your contribution bridges the gap between David Torres 14 Paintingtuition and the full expense of providingthe challenging studio -based educationthat changes peoples lives forever.Please visit risd.edu/give to help the nextgeneration of RISD students make ameaningful life through art and design.pictured: Scholarship recipient David Torres 14 PT is thankful for his 3D expe-rience. While hes now refocued on 2D imagery in the Painting department, histime in the What Cheer studios gave him the condence to rethink the canvasitself, along with a love of experimenting with simple materials. 117. NONP RO FIT OR GRISD Annual Fund U.S . POST AG ETwo Co llege Street PA IDPr ov iden ce RI 0290 3PR OV ID ENCE, RIPE RMIT NO . 408 118. Annabeth Faucher 14 FAVmadeSheit! 119. SheYes, I want to do my part to support RISD by making a gift ofmade $. Please apply my gift to:RISD Annual Fundscholarshipsotherit! Method of Paymentcheck or money order (made payable to RISD Annual Fund)VisaMasterCard American Express NAME CLASSMAJOR ACCOUNT NUMBER Annabeth Faucher 14 FAV E X P I R AT I O N D AT EA U T H O R I Z AT I O N C O D E NAME AS IT APPEARS ON CARD S I G N AT U R E Schedule a recurring gift. Call 401-454-GIVE today. Please use the reverse side of this card to update your personal information. All gifts are tax deductible Ways to make your gift: MailOnline Phone/Stock Transfer return this card in the risd.edu/give401 454-GIVE enclosed envelope 120. SheYes, I want to do my part to support RISD by making a gift ofmade $. Please apply my gift to:RISD Annual Fundscholarshipsotherit! Method of Paymentcheck or money order (made payable to RISD Annual Fund)VisaMasterCard American Express NAME CLASSMAJOR ACCOUNT NUMBERAnnabeth Faucher 14 FAV E X P I R AT I O N D AT EA U T H O R I Z AT I O N C O D E NAME AS IT APPEARS ON CARD S I G N AT U R E Schedule a recurring gift. Call 401-454-GIVE today. Please use the reverse side of this card to update your personal information. All gifts are tax deductible Ways to make your gift: MailOnline Phone/Stock Transfer return this card in the risd.edu/give401 454-GIVE enclosed envelope 121. next steps 122. next steps extend the reach of the campaign through video and web channels 123. challenges 124. challenges project coordination 125. challenges project coordination start the process early 126. challenges project coordination start the process early make realistic schedules 127. challenges project coordination start the process early make realistic schedules consistent communication with client 128. Shared VoicesThe RISD Presidential Speaker Series 129. goals 130. goals announce the series to the RISD community 131. goals announce the series to the RISD communityinspire the audience 132. goals announce the series to the RISD communityinspire the audiencemotivate them to register online 133. goals announce the series to the RISD communityinspire the audiencemotivate them to register online 134. strategy 135. strategy make an unforgettable poster series that drives people to the website 136. results 137. results stolen posters 138. results stolen posterssold-out series 139. results stolen posterssold-out seriesbrand recognition 140. results stolen posterssold-out seriesbrand recognitionsense of community & excitement 141. challenges 142. challenges make the small type bigger 143. challenges make the small type bigger theyll never read the text if they dont stop to look at the poster 144. challenges make the small type bigger theyll never read the text if they dont stop to look at the poster use the channel for what it does best 145. www.risd.edu 146. goals for new site 147. goals for new site present a thoughtful window into RISD to prospective students and their parentsan experience that communicates the rigor and uniqueness of the RISD education and allows students to apply through an intuitive and helpful interface 148. goals for new site present a thoughtful window into RISD to prospective students and their parentsan experience that communicates the rigor and uniqueness of the RISD education and allows students to apply through an intuitive and helpful interface introduce a vital resource for and about RISD that will employ smart content management processes to remain responsive and constantly evolving 149. design strategy 150. design strategy simple, distinctive navigation 151. design strategy simple, distinctive navigationinformation and image-rich pages 152. design strategy simple, distinctive navigationinformation and image-rich pagesintense, immersive, artistic feel 153. design strategy simple, distinctive navigationinformation and image-rich pagesintense, immersive, artistic feelinclusive of risd community 154. design strategy simple, distinctive navigationinformation and image-rich pagesintense, immersive, artistic feelinclusive of risd communitydoes not mimic internal institutional org 155. challenges 156. challenges RISD is small enough for one site to represent the institution but big enough for that to be a complicated undertaking... 157. challenges RISD is small enough for one site to represent the institution but big enough for that to be a complicated undertaking... How do you get buy-in when everyone is a designer? 158. is RISDs newwebsite better? 159. is RISDs new we think so.website better? and the community does as well.but theres more work to do. 160. thank you