Ripple 6 Publisher Spotlight
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Transcript of Ripple 6 Publisher Spotlight
![Page 1: Ripple 6 Publisher Spotlight](https://reader035.fdocuments.net/reader035/viewer/2022062303/55584687d8b42ac6078b535d/html5/thumbnails/1.jpg)
Enterprise Social Media Platform
Social Media Case Study
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The Beginning:Building communities and conversations that turn consumers into producers of information
Case Study: Gannett Local Moms
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Growth and Success
Expanded to 60 local sites
Multiple platforms
Opportunities and Challenges
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The Challenge
A Scalable, Consistent Architecture
Product Enhancements
Analytics Across Sites
Maximize Revenue Oppty.
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One Social Media Platform: Ripple6
60 sites converted20 new markets added
Identity, Connections, traveling conversations.
Social Analytics: Nationally and Locally
Integrated over 1.5 million messages and photos from
60 sources
1 million moms
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Social Marketing
Create Opportunities
New Revenue Models
User Engagement
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1. Identity: They tell the community
and YOU who they are.
Personalized Experience.
E.g. 40% of moms have shared age.
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2. They connect and form Personal
Trusted Networks.
Interest Groups, Play groups, etc.
68% of invitations accepted.
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3. Users Create and Share
(Ripple) Content in AND
through these personal
networks
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Ripple Analytics
Real Insight into Word
of Mouth
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Creating Opportunity
Ripple: a patented movable conversation.
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Creating Opportunity:
“Smart Groups” enable you to be
a great host.
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New Revenue Models
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Cloud Communities
Make it easier for brands to create
relationships with customers.
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Social Insights
Enable marketers to
create private spaces in
social networks.
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Creating Value for All Parties
Consumers
Publishers Marketers
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Creating Value for Marketers and Publishers
Social Media ServicesProfiles, Conversations and
Connections. Increase
visits, PV’s & engagement.
Create RelationshipsAnalytics, Word-of-mouth &
Consumer-shaped communities.
New Revenue ModelsSocial Insights & Social
Marketing Innovation