RIP Steve Jobs: One Man’s Contribution To Social Media

Steve Jobs passed away last month, but his legacy will live on forever.

Tributes to the famed Apple inventor are still pouring in around the world.

News agencies covered his death, and so did thousands of blogs, Facebook

pages and Twitter feeds. This stands as the ultimate testament to a man that

was one of the founding fathers of social media. But how did Steve Jobs

change the world?

One Man’s Impact on Social Media

Many have said that Apple was one of the only tech companies to never produce a hugely successful social

media platform. We disagree completely. Steve was the kind of visionary that thought beyond the

limitations of sitting behind a desk, to experience social connectivity. That’s why with his leadership, he produced

three of the world’s technological marvels – the iPhone, iPad and iPod.

Steve knew that people needed to feel connected to their communities all the

time, which is why he focused his genius on mobile technology. And true

to that genius, mobile technology is regarded as the purest form of social

interaction. With mobile technology at the forefront of his thoughts, he

pioneered not only a new platform for interaction, but a new way for us to

interact with each other.

The far reaches of this decision is evident in our daily lives. Steve Jobs

did something extraordinary. He reached into every niche on the

planet, and made it better. Because that’s really what Apple applications

have done. They’ve given average people the ability to create, express,

innovate and invent.

With this technology there is virtually nothing that can’t be made more

efficient, fun, dynamic, emotional and social. Essentially, he gave social

platforms the huge reach that they have today in our lives.

The Future Impact of a Life Well Spent

Steve Jobs was the Einstein of modern technology. A true creator, that

focused on the positive aspects and impact that progressive technology

can have on our society. He turned our phones into a social hub, an

entertainment portal, a news source, a place to have fun and a place to learn. The future of this technology is bright.

We can only imagine how inventors and innovators will build upon this

incredible base that Steve has left us.

One thing is certain – Apple’s technology is pulling ahead. Thanks to Steve, it can expect to be involved in a huge number of innovations that are on the tech horizon. With technology

like augmented reality on the rise, maybe we’ll be seeing Steve’s

inventions progress into a whole different league.

That’s one thing mobile technology doesn’t have – limits. You can’t say the same for sites like Facebook, Twitter – or even the invention of the computer.

Though Steve Jobs has passed, his impact on the world will last for

hundreds of years. That’s a legacy that few people are ever able to achieve.

We were lucky enough to benefit from such a visionary. He belongs in the hall of fame, alongside Einstein, Alexander Graham Bell, Thomas Edison and the

Wright Brothers. Thank you Steve!

Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management

Group and JP Morgan Chase. Serving marketing professionals,

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