AcknowledgementWe want to express gratefulness and humbleness to all We want to express gratefulness and humbleness to all

mighty Allah for his kind and mercy to me. It gives mighty Allah for his kind and mercy to me. It gives me pleasure to express his gratitude to all those who me pleasure to express his gratitude to all those who provides help and supports to complete this paper. provides help and supports to complete this paper.

The work has carried out under the guidance and The work has carried out under the guidance and supervision of supervision of Mr. Tanveer AlamMr. Tanveer Alam, Lecturer of , Lecturer of Business Administration, Atish Dipankar University of Business Administration, Atish Dipankar University of Science and technology, Dhaka. It is pleasure to work Science and technology, Dhaka. It is pleasure to work with under his supervision and learn the different with under his supervision and learn the different facts. I would like to thanks him for his support, facts. I would like to thanks him for his support, valuable suggestions, continuous encouragement valuable suggestions, continuous encouragement and constructive instructions throughout this work. and constructive instructions throughout this work.

EXECUTIVE SUMMARYEXECUTIVE SUMMARYThe The RINK CompanyRINK Company is ready to introduce a is ready to introduce a

new digital lamp. The name of this lamp is new digital lamp. The name of this lamp is ““Global Dream LampGlobal Dream Lamp”.”. Marketing Marketing manager decide he sales this product by manager decide he sales this product by market penetration system and create market penetration system and create new policy to sales this product. Our all new policy to sales this product. Our all managers are ready to plan for new managers are ready to plan for new product development and management. product development and management. Now we are considering Now we are considering “Global Dream “Global Dream Lamp”Lamp” new product development option. new product development option.

Company HistoryCompany HistoryRINK Company established in 2006 with RINK Company established in 2006 with

2000 employees. Our first product was 2000 employees. Our first product was “Rink Digital HD Television”.“Rink Digital HD Television”. Our 2nd Our 2nd product was product was “Hallo Watch”“Hallo Watch” which is now which is now in a better position in the market. The in a better position in the market. The starting capital was 2,000,000Tk. The starting capital was 2,000,000Tk. The company reached company reached Break-even-pointBreak-even-point in in 2009 and in 2010 the company achieved 2009 and in 2010 the company achieved huge profit by the product in the market.huge profit by the product in the market.

Goal and ObjectivesGoal and ObjectivesGoal:Goal: Our goal is how can we enter the Our goal is how can we enter the

market easily and achieve more market market easily and achieve more market share for fulfill the customer need, wants, share for fulfill the customer need, wants, demand and consumption.demand and consumption.

Our objective is to--------Our objective is to-------- Creating customer value, satisfaction and Creating customer value, satisfaction and

loyalty.loyalty. Building strong brandsBuilding strong brands Delivering valueDelivering value Creating successful long term growthCreating successful long term growth Introducing new market offer.Introducing new market offer.

Vision and MissionVision and MissionVision Vision :: “ “ Something Different Something Different

That Touch Your Dream”.That Touch Your Dream”.MissionMission:: Every company works with Every company works with

some mission. Our mission is to capture the market some mission. Our mission is to capture the market though the products. Our product “Global Dream though the products. Our product “Global Dream Lamp” is a new product combination with it’s high Lamp” is a new product combination with it’s high quality various facilities and stylish outlook with a quality various facilities and stylish outlook with a reasonable price will make an unique place in it’s reasonable price will make an unique place in it’s target market. Contribute the country economics target market. Contribute the country economics development. Achieve to fulfill the country wants development. Achieve to fulfill the country wants and delivery it’s another country.and delivery it’s another country.

Company ProductCompany Product““Global Dream LampGlobal Dream Lamp”” is a digital is a digital

lamp in Bangladesh. The feel of this lamp in Bangladesh. The feel of this lamp is the same you would expect lamp is the same you would expect from lamp costing more than from lamp costing more than 3*3* the the amount Solid build quality, beautiful amount Solid build quality, beautiful looks and fully functional electronic looks and fully functional electronic make for an unbeatable combination make for an unbeatable combination of quality digital lamp. This lamp is of quality digital lamp. This lamp is feature varies according to it’s feature varies according to it’s category category A A and and BB..

Now the details are as Now the details are as followsfollows

Category ACategory A

Main FeatureMain Feature Energy LampEnergy Lamp Network: GSM 900/1800/1900 MHzNetwork: GSM 900/1800/1900 MHz FM RadioFM Radio Digital still and web cameraDigital still and web camera MP3/ MP4 playerMP3/ MP4 player E book readerE book reader Full Functional Touch screenFull Functional Touch screen GPRSGPRS Stop WatchStop Watch Dual Port OptionDual Port Option

SpecificationSpecification Display : 6.6 inch LCD touch screenDisplay : 6.6 inch LCD touch screen Memory : 2GB (Included)Memory : 2GB (Included) Message type: Voice mail, Audio and Video Message type: Voice mail, Audio and Video

Chat. Mail optionChat. Mail option Support: GPRS, web, Wi-FiSupport: GPRS, web, Wi-Fi Language: EnglishLanguage: English Battery type: RechargeableBattery type: Rechargeable Bettery Life: 0.6 yearsBettery Life: 0.6 years Stand by: Up to 20 hours, Media play back Stand by: Up to 20 hours, Media play back

up to 4 hoursup to 4 hours

OthersOthers Media play bookMedia play book Fire wallFire wall CalendarCalendar Wealth calculatorWealth calculator

Special OfferSpecial Offer Warranty 2 years,Warranty 2 years, Free one air phone.Free one air phone.

Category BCategory B Main FeatureMain Feature Energy LampEnergy Lamp Network: GSM 900/1800/1900 MHzNetwork: GSM 900/1800/1900 MHz FM RadioFM Radio MP3/ MP4 playerMP3/ MP4 player E book readerE book reader Full Functional Touch screenFull Functional Touch screen GPRSGPRS Stop WatchStop Watch

SpecificationSpecification Display : 6.6 inch LCD touch screenDisplay : 6.6 inch LCD touch screen Memory : 1GB (Included)Memory : 1GB (Included) Message type: Voice mail, Audio Chat. Mail Message type: Voice mail, Audio Chat. Mail

optionoption Support: GPRS, web, Support: GPRS, web, Language: EnglishLanguage: English Battery type: RechargeableBattery type: Rechargeable Battery Life: 0.6 yearsBattery Life: 0.6 years Stand by: Up to 20 hours, Media play back Stand by: Up to 20 hours, Media play back

up to 4 hoursup to 4 hours

OthersOthers Media play bookMedia play book Fire wallFire wall CalendarCalendar Wealth calculatorWealth calculator

Special OfferSpecial Offer Warranty 1.5 years, Warranty 1.5 years, Free 2GB USB drive.Free 2GB USB drive.

AccessoriesAccessoriesOne batteries One batteries One power adapterOne power adapterOne USB data CableOne USB data CableOne English manualOne English manual2GB SD card (Included)2GB SD card (Included)Data transfer cableData transfer cableManual EnglishManual English

Market DescriptionMarket DescriptionOur market consists of Our market consists of

consumer and business users consumer and business users who prefer to use technology who prefer to use technology with the touch of with the touch of communication information communication information store and exchange and store and exchange and entertainment.entertainment.

Current Market Current Market SituationSituation

Multifunction cell phone, Digital Lamp, Multifunction cell phone, Digital Lamp, Watch, Email devices and wireless Watch, Email devices and wireless communication devices are increasingly communication devices are increasingly popular today, Forecast suggest that annual popular today, Forecast suggest that annual sales of such devices will grow at more then sales of such devices will grow at more then 50% for the next three years, Competitor is 50% for the next three years, Competitor is therefore more intense in this environment. therefore more intense in this environment. To again market share in this dynamic To again market share in this dynamic environment our company. We must forget environment our company. We must forget specific segments with features that deliver specific segments with features that deliver benefit valued by each customer group.benefit valued by each customer group.

Target MarketTarget MarketSpecific Customer being forget during the first year Specific Customer being forget during the first year

include professionals, Students, Corporations, include professionals, Students, Corporations, Entrepreneurs and Medical users our primary Entrepreneurs and Medical users our primary consumer target is lower-middle to upper –middle consumer target is lower-middle to upper –middle income professionals who need to manage their busy income professionals who need to manage their busy schedules in time with communicator and entrainment schedules in time with communicator and entrainment whereas our secondary consumer target is upper level whereas our secondary consumer target is upper level consumer target is upper level who need to gather consumer target is upper level who need to gather upgrade information with up grade technology as well upgrade information with up grade technology as well as communication and entertainment.as communication and entertainment.

We try to communicate all members in Global We try to communicate all members in Global Communication.Communication.

Market SegmentationMarket SegmentationWe have selected our We have selected our customers in all the division customers in all the division according to our product according to our product category such as A for category such as A for Higher and Middle people Higher and Middle people and B for middle and lower and B for middle and lower class.class.

SWOT ANALYSISSWOT ANALYSISStrengths:Strengths: Innovative productInnovative product High QualityHigh Quality Easy UseEasy Use Very much trend and fashionableVery much trend and fashionable Stylish outlookStylish outlook Strong brandStrong brand

Weakness:Weakness: Lake of brand awareness Lake of brand awareness Heavier than most companyHeavier than most company

SWOT ANALYSISSWOT ANALYSIS

Opportunity:Opportunity:Increasing demandIncreasing demand

Lower Technology CostLower Technology CostThreats:Threats:

Downward pricing pressure.Downward pricing pressure.Increased competitorsIncreased competitorsCompressed product life cycleCompressed product life cycle

PositioningPositioningWe follow the market penetration strategy in We follow the market penetration strategy in

the market using product differentiation. the market using product differentiation. We are positioning the We are positioning the “Global Dream “Global Dream Lamp”Lamp” as the most versatile convenient. as the most versatile convenient. Value added model for personal and Value added model for personal and professional use the marketing strategy professional use the marketing strategy will focus on the hand-free operation of will focus on the hand-free operation of multiple communications entertainment multiple communications entertainment and information capabilities from the other and information capabilities from the other competitor. competitor.

Product StrategyProduct StrategyThe The ““Global Dream Lamp”Global Dream Lamp” including all the including all the

features described in the curlier product features described in the curlier product review seating will be sold with a one-year review seating will be sold with a one-year warranty. We will introduce a more warranty. We will introduce a more compact, powerful high end model of phone compact, powerful high end model of phone watch during the following year. Building watch during the following year. Building the “Global Dream Lamp” brand is an the “Global Dream Lamp” brand is an integrate part of our product strategy. The integrate part of our product strategy. The brand and logo will be displayed on the brand and logo will be displayed on the product and its packaging and reinforced product and its packaging and reinforced by its prominence in the campaign.by its prominence in the campaign.

Pricing StrategyPricing StrategyWe have sat the price based on We have sat the price based on

category;category;Category Category PricePrice AA Tk.4,999Tk.4,999

BB Tk.2,999Tk.2,999

Distribution StrategyDistribution StrategyOur channel strategy is to use Our channel strategy is to use

selective distribution marketing selective distribution marketing “Global Dream Lamp” through well “Global Dream Lamp” through well know stores and online retailers. know stores and online retailers. During the first year we will add During the first year we will add channel partners unlit. We have channel partners unlit. We have coverage in all major markets and coverage in all major markets and the product in including in the major the product in including in the major electronics catalogs and websites.electronics catalogs and websites.

Promotion StrategyPromotion StrategyTo promote our product we will give To promote our product we will give

advertisement through Radio, Television, advertisement through Radio, Television, Newspapers, Internet, Moreover Bill-board Newspapers, Internet, Moreover Bill-board including our product advertisement will including our product advertisement will placed in the main point of the cities. We placed in the main point of the cities. We will also hold the small concerts system in will also hold the small concerts system in many place of our country. We will use the many place of our country. We will use the monogram of product in some in monogram of product in some in important transport system like counter important transport system like counter bus. We will serve the product in 24 hours bus. We will serve the product in 24 hours home delivery system without any cost.home delivery system without any cost.

Marketing ResearchMarketing ResearchMarket research in the vehicle for gathering the Market research in the vehicle for gathering the

information that serves as the foundation of the information that serves as the foundation of the business plan, using research, we are analyzing business plan, using research, we are analyzing or identifying the target customer need and or identifying the target customer need and wants, feedback from market tests, CRM wants, feedback from market tests, CRM developing, maintaining and managing long term developing, maintaining and managing long term relationship with customers. So that they relationship with customers. So that they purchases, conduct, customers with an offer purchases, conduct, customers with an offer designed for them, measuring attitudes toward designed for them, measuring attitudes toward competing brands and product.competing brands and product.

Finally we will use customer satisfaction Finally we will use customer satisfaction an studies know about market reaction.an studies know about market reaction.

Competitors AnalysisCompetitors AnalysisOnce company identifies its primary Once company identifies its primary

competitors, it must ascertain their competitors, it must ascertain their strategies, objective strengths and strategies, objective strengths and weakness. Every industry contains weakness. Every industry contains good and bad competitors. Our good and bad competitors. Our competitor is Samsung, LG, and competitor is Samsung, LG, and others company. Good competitors others company. Good competitors play by the industries rules, they play by the industries rules, they make realistic assumption about the make realistic assumption about the industry growth potential.industry growth potential.

The balance sheetThe balance sheet A Category producing cost:A Category producing cost:Lamp: {Lamp +other parts} TK.1,000/= Lamp: {Lamp +other parts} TK.1,000/= LCD: TK.2,000/= LCD: TK.2,000/= USB system other cost: TK . 999/=USB system other cost: TK . 999/=Producing cost: TK 3,999/= Producing cost: TK 3,999/= Selling Price:Selling Price: TK TK

4,999/=4,999/=

================

The balance sheet:The balance sheet: (For 1st (For 1st year)year)

Balance sheet is usually prepared on the last day of the month. Balance sheet is usually prepared on the last day of the month. Current assetsCurrent assets Cash------------------------------------------------ Tk 400,000/=Cash------------------------------------------------ Tk 400,000/= Inventory-------------------------------------------Tk 200,000/=Inventory-------------------------------------------Tk 200,000/= Prepaid Expenses----------------------------------Prepaid Expenses----------------------------------Tk 100,000/=Tk 100,000/= Total current assets-------------------------------Total current assets-------------------------------Tk 700,000/=Tk 700,000/= ==================== Fixed assetsFixed assets Land-------------------------------------------------Tk 500,000/=Land-------------------------------------------------Tk 500,000/= Buildings--------------------------------------------Tk 300,000/=Buildings--------------------------------------------Tk 300,000/= Less accumulated depreciation ------------------Tk 20,000/=Less accumulated depreciation ------------------Tk 20,000/= Equipment------------------------------------------Tk 100,000/=Equipment------------------------------------------Tk 100,000/= Less accumulation -------------------------------- Tk 10,000/=Less accumulation -------------------------------- Tk 10,000/= Furniture and Fixtures ----------------------------Tk 55,000/=Furniture and Fixtures ----------------------------Tk 55,000/= Less accumulated depreciation-------------------Less accumulated depreciation-------------------Tk 5,000/=Tk 5,000/= Total Fixed assets--------------------------------Total Fixed assets--------------------------------Tk 16, 20,000/=Tk 16, 20,000/=

========================

Intangibles (Goodwill) ---------------------------- Tk 80,000 /=Intangibles (Goodwill) ---------------------------- Tk 80,000 /= Total assets----------------------------------------Total assets----------------------------------------Tk 17, 00,000/=Tk 17, 00,000/=

========================

LiabilitiesLiabilities Current liabilities:Current liabilities: Account payable ------------------------------------Tk 150,000/=Account payable ------------------------------------Tk 150,000/= Interest payable ------------------------------------ Tk 40,000/=Interest payable ------------------------------------ Tk 40,000/= Salaries payable-------------------------------------Tk 80,000/=Salaries payable-------------------------------------Tk 80,000/= Accrued taxes payable -----------------------------Accrued taxes payable -----------------------------Tk 80,000/=Tk 80,000/= Total current Liabilities----------------------------Tk 3,50,000/= Total current Liabilities----------------------------Tk 3,50,000/=

======================

Long term Liabilities:Long term Liabilities: Mortgage ---------------------------------------------Tk 50,000/=Mortgage ---------------------------------------------Tk 50,000/= Note payable ----------------------------------------Note payable ----------------------------------------Tk 100,000/=Tk 100,000/= Total Liabilities --------------------------------------Tk. 5,00,000/=Total Liabilities --------------------------------------Tk. 5,00,000/= Owner’s Equity: Owner’s Equity: Capital -----------------------------------------------Capital -----------------------------------------------Tk 12,00,000/=Tk 12,00,000/= Total Liabilities and Owners Equity: Tk 17,00,000/=Total Liabilities and Owners Equity: Tk 17,00,000/=

============ ============

Income Statement:Income Statement: (For 1st (For 1st year)year)

Net Sales Revenue* Net Sales Revenue* Tk. 9,00,000 Tk. 9,00,000 Cost of Good Sold Cost of Good Sold Tk. 5,00,000 Tk. 5,00,000 Gross Profit Gross Profit Tk.4,00,000 Tk.4,00,000 Operating ExpenseOperating ExpenseAdvertising Advertising Tk. 1,00,000 Tk. 1,00,000InsuranceInsurance Tk. 35,000 Tk. 35,000 DepreciationDepreciation Building Building Tk. 35,000Tk. 35,000 Equipment Equipment Tk. 30,000Tk. 30,000 SalariesSalaries Tk. 80,000Tk. 80,000 UniformsUniforms Tk. 40,000Tk. 40,000 TravelTravel Tk. 50,000Tk. 50,000 EntertainmentEntertainment Tk. 10,000Tk. 10,000 Total Operating Expenses Total Operating Expenses Tk. 3,80,000 Tk. 3,80,000General ExpensesGeneral Expenses UtilitiesUtilities Tk. 20,000Tk. 20,000 TelephoneTelephone Tk. 15,000Tk. 15,000 Professional Fees Professional Fees Tk. 10,000Tk. 10,000 PostagePostage Tk. 5,000Tk. 5,000Payroll TaxesPayroll Taxes TK. 30,000TK. 30,000 Total General ExpensesTotal General Expenses Tk. 80,000Tk. 80,000 Others ExpensesOthers Expenses Interest ExpensesInterest Expenses Tk. 40,000Tk. 40,000 Bad Check Expenses Bad Check Expenses Tk. 5,000Tk. 5,000 Miscellaneous ExpensesMiscellaneous Expenses Tk. 20,000Tk. 20,000 Total Others ExpensesTotal Others Expenses Tk. 65,000Tk. 65,000 Total ExpensesTotal Expenses Tk. 5,25,000Tk. 5,25,000 Net LossNet Loss Tk. 1,25,000Tk. 1,25,000 ======================

Income Statement: (For 2nd year)Income Statement: (For 2nd year) Net Sales Revenue* Net Sales Revenue* Tk. 9,50,000Tk. 9,50,000 Cost of Good Sold Cost of Good Sold Tk. 5,00,000 Tk. 5,00,000 Gross Profit Gross Profit Tk.4,50,000 Tk.4,50,000 Operating ExpensesOperating ExpensesAdvertising Advertising Tk. 90,000Tk. 90,000InsuranceInsurance Tk. 35,000Tk. 35,000 DepreciationDepreciation Building Tk. 35,000Building Tk. 35,000 Equipment Tk. 30,000Equipment Tk. 30,000 SalariesSalaries Tk. 70,000Tk. 70,000 UniformsUniforms Tk. 40,000Tk. 40,000 TravelTravel Tk. 50,000Tk. 50,000 EntertainmentEntertainment Tk. 10,000Tk. 10,000 Total Operating Expenses Total Operating Expenses Tk. 3,60,000 Tk. 3,60,000 General ExpensesGeneral Expenses UtilitiesUtilities Tk. 20,000Tk. 20,000 TelephoneTelephone Tk. 15,000Tk. 15,000 Professional Fees Professional Fees Tk. 10,000Tk. 10,000 PostagePostage Tk. 5,000Tk. 5,000 Payroll TaxesPayroll TaxesTK. 30,000TK. 30,000 Total General ExpenseTotal General Expense Tk. 80,000 Tk. 80,000 Others ExpensesOthers Expenses Interest ExpensesInterest Expenses Tk. 40,000Tk. 40,000 Bad Check Expenses Bad Check Expenses Tk. 5,000Tk. 5,000 Miscellaneous ExpensesMiscellaneous Expenses Tk. 10,000Tk. 10,000 Total Others ExpensesTotal Others Expenses Tk. 55,000 Tk. 55,000 Total ExpensesTotal Expenses Tk. 5,10,000 Tk. 5,10,000 Net LossNet Loss Tk. 45,000 Tk. 45,000

======================

Income Statement: (For 3rd year)Income Statement: (For 3rd year) Net Sales Revenue* Net Sales Revenue* Tk. 1,000,000 Tk. 1,000,000 Cost of Good Sold Cost of Good Sold Tk. 5,00,000 Tk. 5,00,000 Gross Profit Gross Profit Tk.5,00,000 Tk.5,00,000 Operating ExpensesOperating ExpensesAdvertising Advertising Tk. 70,000 Tk. 70,000InsuranceInsurance Tk. 35,000 Tk. 35,000 DepreciationDepreciation Building Building Tk. 35,000 Tk. 35,000 Equipment Equipment Tk. 30,000 Tk. 30,000 SalariesSalaries Tk. 80,000Tk. 80,000 UniformsUniforms Tk. 20,000Tk. 20,000 TravelTravel Tk. 30,00Tk. 30,00 EntertainmentEntertainment Tk. 10,000Tk. 10,000 Total Operating Expenses Total Operating Expenses Tk. 3,10,000 Tk. 3,10,000 General ExpensesGeneral Expenses UtilitiesUtilities Tk. 15,000Tk. 15,000 TelephoneTelephone Tk. 15,000Tk. 15,000 Professional Fees Professional Fees Tk. 5,000Tk. 5,000 PostagePostage Tk. 5,000Tk. 5,000 Payroll TaxesPayroll Taxes TK. 20,000TK. 20,000 Total General ExpensesTotal General Expenses Tk. 60,000Tk. 60,000 Others ExpensesOthers Expenses Interest ExpensesInterest Expenses Tk. 40,000Tk. 40,000 Bad Check Expenses Bad Check Expenses Tk. 5,000Tk. 5,000 Miscellaneous ExpensesMiscellaneous Expenses Tk. 5,000Tk. 5,000 Total Others ExpensesTotal Others Expenses Tk. 50,000Tk. 50,000 Total ExpensesTotal Expenses Tk. 4,20,000 Tk. 4,20,000 Net IncomeNet Income Tk. 80,000 Tk. 80,000 =========== ===========

Income Statement: (For 4th Year)Income Statement: (For 4th Year) Net Sales Revenue* Net Sales Revenue* Tk. 1,000,000 Tk. 1,000,000 Cost of Good Sold Cost of Good Sold Tk. 3,00,000 Tk. 3,00,000 Gross Profit Gross Profit Tk.7,00,000 Tk.7,00,000 Operating ExpensesOperating ExpensesAdvertising Advertising Tk. 90,000 Tk. 90,000InsuranceInsurance Tk. 35,000Tk. 35,000 DepreciationDepreciation Building Tk. 35,000Building Tk. 35,000 Equipment Tk. 30,000Equipment Tk. 30,000 SalariesSalaries Tk. 70,000Tk. 70,000 UniformsUniforms Tk. 20,000Tk. 20,000 TravelTravel Tk. 20,000Tk. 20,000 EntertainmentEntertainment Tk. 10,000Tk. 10,000 Total Operating Expenses Total Operating Expenses Tk. 3,10,000 Tk. 3,10,000 General ExpensesGeneral Expenses UtilitiesUtilities Tk. 15,000Tk. 15,000 TelephoneTelephone Tk. 15,000Tk. 15,000 Professional Fees Professional Fees Tk. 5,000Tk. 5,000 PostagePostage Tk. 5,000Tk. 5,000 Payroll TaxesPayroll Taxes TK. 20,000TK. 20,000 Total General ExpensesTotal General Expenses Tk. 60,000Tk. 60,000 Others ExpensesOthers Expenses Interest ExpensesInterest Expenses Tk. 40,000Tk. 40,000 Bad Check Expenses Bad Check Expenses Tk. 5,000Tk. 5,000 Miscellaneous ExpensesMiscellaneous Expenses Tk. 5,000Tk. 5,000 Total Others ExpensesTotal Others Expenses Tk. 50,000Tk. 50,000 Total ExpensesTotal Expenses Tk. 4,20,000 Tk. 4,20,000 Net IncomeNet Income Tk. 2,80,000 Tk. 2,80,000 ======================

Description of Management Description of Management TeamTeam

MD. Joynal Abedin RajuMD. Joynal Abedin Raju → → Managing DirectorManaging Director→→Finanacial ManagerFinanacial Manager

Selina Rahman ShumeSelina Rahman Shume→→Marketing ManagerMarketing Manager

Nobonita MazumderNobonita Mazumder→→Production ManagerProduction Manager

Ishrat Jahan AklimaIshrat Jahan Aklima→ → HR ManagerHR Manager

MD. Joynal Abedin Raju:MD. Joynal Abedin Raju: He has completed his He has completed his graduation form ADUST in Finance. He is owner graduation form ADUST in Finance. He is owner of “Ideal Company LTD”. Now he managing of “Ideal Company LTD”. Now he managing Director in RINK Com.Director in RINK Com.

Selina Rahman Shome:Selina Rahman Shome: She is very intelligent in She is very intelligent in marketing department. She is very talent of marketing department. She is very talent of smart to handle her post.smart to handle her post.

Israt jahan Aklima:Israt jahan Aklima: She is most experience in HR She is most experience in HR Department. She recently join in this company.Department. She recently join in this company.

Nobonita MazumdrNobonita Mazumdr:: She well expert in She well expert in production sector. She comes form business production sector. She comes form business background.background.

CONCLUSIONSCONCLUSIONSOur assignment topic is New product marketing Our assignment topic is New product marketing

planning. It is the marketing main concept that planning. It is the marketing main concept that every new businesses and entrepreneur. Here we every new businesses and entrepreneur. Here we show and analysis that our new product how can show and analysis that our new product how can we enter the challenging market. We are the new we enter the challenging market. We are the new comer in the market so we must be gave our comer in the market so we must be gave our every step carefully. Although we are try to enter every step carefully. Although we are try to enter the market in carefully. We hope this is my the market in carefully. We hope this is my product planning is long term concept that we product planning is long term concept that we doing business the market in long time. We to doing business the market in long time. We to find out batter position in our market area and find out batter position in our market area and catch a big market share.catch a big market share.

THE THE ENDEND