Examining a Print CampaignRimmel’s Kate Moss campaign

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Get the London Look

0Rimmel London aims to represent the capital by being ‘witty, edgy and streetwise’ according to its press release

0Rimmel hammers home the message that London is cool. It pulls out the big guns with ad campaigns telling us to 'Get the London look', enlisting Georgia May Jagger, Zooey Deschanel and, most famously, born and bred London lady Kate Moss who has been with the brand since 2001

What does Kate Moss signify?

Target Audience?

0Who would the target audience be for this campaign?0How does this campaign seek to create synthetic

personalisation?0What is the USP of Rimmel in these adverts?0How does this campaign create a Brand Identity for

Rimmel?0 In your own words explain how effective you think

this campaign is.

HomeworkChose a campaign for a different brand and examine the following points:

0How it targets a specific audience0How it creates a USP for its brand0How it persuades the audience to buy into the brand.

You should stick the images from the campaign in your exercise books and write your analysis below

(Some suggestions of brands: Dove, Nike, Coke, L’Oreal)