RightClickSaveAsBreaking Poland

Breaking Poland - An Introduction

I. Introduction including background on purpose of presentation and artist.

II. Discuss objectives of strategy and USP. III. Discuss plan for UK market discussing existing

market conditions, potential for success and objectives/plan for strategy with timescales.

IV. Discuss plan for Polish market discussing existing market conditions, potential for success and objectives/plan for strategy with timescales.

V. Description of website including information on sales, after sales and order fulfilment.

VI. Budget information.VII. Potential development for future.

Who is RightClickSaveAs?

Introduction

Introduction

• Purpose of presentation.

• Territories to be explored.

• Who is RightClickSaveAs?

USP and Objectives

The Strategy

The Strategy

• The USP - What makes this strategy different and how will this help?

• Objectives - Main of objectives of strategy and how these will be met.

Strategy for the Existing Market

The United Kingdom

The United Kingdom

• Market Conditions

• Potential for commercial success

• Timescale of events

Market Conditions

• Population – 61.1 million• Internet users – 46.7 million• Portable player users – 19.6 million

• Sales - $1,573.8 billion (+1.9% on 2008)• Breakdown: Physical - $1,156.3 billion, Digital - $295 million• Physical units - 119.4 million• Digital singles – 149.7 million, Digital albums – 16.1 million• Piracy rate – 76% of all downloads in 2009 were illegal

• Top indie labels – Bella Union, Cooking Vinyl, Delta, Demon, Dirtee Stank, Domino, MSHK, Naxos, XL Records

Potential for Success

• Chart success of artists like Ellie Goulding, Hurts, Friendly Fires and Foals.

• Around 9000 YouTube video hits.

• Exploiting a niche in the electronic music market.

Timeline

M o n th

A c t iv i t y

January

Marke t re s e arch: d e m ograph ic ne e d s . R e s e arch into: m e rchand is e supplie rs , d is tribution se rvice s

Fe bruary

We bs ite d e s ign, be ta te s ting

March

F inal we bs ite te s ting, ord e ring of in itial allocation of m e rchand is e and album

April

We bs ite launch, Live d ate s in U K

May

S ingle re le ase , rad io and TV appe arance s to prom ote s ingle

June

Polish ass is tance

July

Polish ass is tance

August

E valuation of activitie s , cam paign for se cond s ingle re le ase

S e pte m be r

S e cond s ingle re le ase with supporting rad io and TV appe arance s

O ctobe r

We bs ite re -d e s ign and ne w cam paign for album re le ase

Nove m be r

Album re le ase

D e ce m be r

Album prom otion

Strategy for the Emerging Market

Poland

Poland

• Market Conditions

• Potential for commercial success

• Timescale of events

Market Conditions

• Population – 38.5 million• Internet users – 20 million• Portable player users – 4.4 million

• Sales - $84 million (-3% on 2008, digital sales not included in 2009)• Breakdown: Physical - $79.5 million, Digital - $3.4 million (2008)• Physical units – 10.2 million• Music sales equate to 70.3% share in the music and video market• Piracy rate – 27% (physical rate, internet piracy rate around 20%

higher based on data from P2P and social networking sites)

• Top indie labels – Agora, Fonografika, Metal Mind Production, Reader’s Digest, Sonic

Potential for Success

• Electronic music gets good airplay on Polish radio, with bands such as Hurts featuring high in airplay charts.

• At the Open’er Festival, the 2010 line-up featured similar sounding artists such as Ellie Goulding, Hot Chip, Klaxons and Empire of the Sun.

Timeline

M o n th

A c t iv i t y

January

Marke t re s e arch: be st route s of prom otion, d e m ograph ic acce ss ib ility and ne e d s . R e se arch into: locale s pe cific

re qu ire m e nts , m e rchand is e supplie rs , d is tribution se rvice s

Fe bruary

Marke t re s e arch cont

March

U K ass is tance

April

U K ass is tance

May

We bs ite d e s ign, be ta te s ting

June

F inal we bs ite te s ting, ord e ring of in itial allocation of m e rchand is e and album

July

We bs ite launch, s ingle re le ase , rad io appe arance s and live d ate s prom ote s ingle

August

U K ass is tance

S e pte m be r

E valuation of activitie s

O ctobe r

We bs ite re -d e s ign and ne w cam paign for album re le ase

Nove m be r

Album re le ase

D e ce m be r

Album prom otion

rightclicksaveasband.wordpress.com

The Website

The Website

• Customisation

• What will be sold?

• After Sales Service

• Order Fulfilment

Show Me The Money!

Budget Information

Budget Information

• Budget Sheet

• Cash Flow Sheet

What the Future Holds...

Future Development

Future Development

• Areas for development

• Areas for consideration

Questions