8/20/2019

1

W h a t P l a y b o o k D o Y o u N e e d T o A c h i e v e L e a d i n g S u c c e s s i n R e c r u i t i n g ?

RightTalent

I transitioned from Meteorology to Human Resources in 2002 thinking it

can not be that difficult.

Recruiting!Attach, Hire, & Retain?

Easy, Right?

Hello

Good Morning!

Ray Swatzell

8/20/2019

2

Modern & Optimized

Talent Acquisition

Pyramid

Programmatic Advertising & Artificial Intelligence - AI

Synthesized & Integrated Tools & Technology

Localized Market & Workforce Analytics

Ultimate Federated Search & Sourcing Toolbox

Quality Content Marketing & Visual Story Telling

Hiring Speed & Velocity Benchmarks

Sentiment Analysis & Localized Reputation Management

Trusted Talent Advisor Model

Data-Centric & Embedded Actionable Metrics/Analytics

Governance & Service Level Agreement (SLA)

Modern Talent Relationship Management Model

Exceptional Candidate Experience

Internal & External Net Promoter & Social Advocate Model

Continued Learning Ecosystem

Legal Compliance Partnership

Predictive & Prescriptive Analytics

Today’s

AgendaThe 16 Supports of Modern Talent Acquisition

Only 15% of HR professionals use programmatic advertising to a high or moderate extent in their recruitment advertising efforts”, Organizations with the most successful brands tend to be different from other organizations in that they use programmatic recruitment advertising as well as descriptive and predictive analytics for recruitment.”

--The State of Employer Branding & Recruitment Advertising 2019, hr.research Institute

8/20/2019

3

History

Of

Job Search

&

Ads1990s

Sell of 1st

Internet Ad

1993 1994Banner

Ads

MonsterJob Board

19941st JobBoard

1992Double

Click PPC

1996Video

Resume

1996KeywordAuction

1998America’sJob Bank

1995CareerBuilder

Craigslist

1995

18301632 18631704 1869

Tipping Point

Significant Events

Google

2000 2004 2005

Google

2005 2006

Advertising

2010

$$$ SocialRecruiting

2011

80% UseInternet

201020102004America’sJob Bank

Closed

2007

2017Jobs

2003

Appcast2014

Rise of Programmatic

2017

2007

1920 1950s 1969 19801942 TVTemp

Agency

19661964

1st

1976 1982 1983

Mac

1984

What to Consider & Choices to

Make?

Evolving

World of

Recruiting

8/20/2019

4

Rule Based Programmatic Marketing Process

Ballanttine.com Programmatic Marketing Platform December 26, 2017

AI Based Programmatic Marketing

Beyond Process Automation - AI replacing Rules-Based Systems (Human Decisioning = Trial & Error)

PandoLogic

8/20/2019

5

What Does the Ideal Programmatic Job

Platform Look Like?

Leaders in Programmatic Recruitment

2014 2115 2016 2017 2018 2019

Symphony TalentWonderkind 2

Appcast 9Golden Bees 1Perengo 2

OnRecruit (2015)PandoLogic 22

Lots of Movement.

Growth of Programmatic Job Advertisement Providers

2019 News• Appcast adds to

Clickcast, ZipRecruiter Apply & Automatic Bidding.

• Indeed to acquire ClickIQ

• Recrutics acquires KRT Marketing

• TMP Worldwideaquires Perengo

• AIM Group indicated that PandoLogic also up for sale

• StepStone buys Appcast majority stake for $79m

ClickIQ 2JobAdXJoveo 5Recruitics (2012TalentAds

8/20/2019

6

Eliminate Waste Spending

Why Programmatic Advertising for Recruiting

Maximize Performance On All Jobs

Improve Sourcing Strategy

* Efficiently Distribute Spend Across All Jobs* Lower CPA 30-60% * Lower Overall Ad Spend 30-60%* Lower Cost of Hire 30-70%

* Lower Percentage of Jobs Without Views 30-60%

* Major Insights into Job Performance & ROI

* Better Automated Decisions on Recruitment Spend

* Identify Jobs Hindered by Job Title & Description

* Improve Quality of Hire

* Pro-Actively Identify & Assign Hard to Fill Roles

Potential Gaps in Services

What to Consider or Review

Provider Resources & Experience

* Partnership & Internal Skills in Conversion Strategy* Indeed Easy Apply & ATS Configuration* Job & Location Market Strategy* Job Title & Job Ad Optimization * Rule Based Programmatic Requiring Input Operations* Data Information for Total Spend & Budget Setting* Niche & Professional Ad Reach

* Proprietary AI Enabled Technology* Ad Exchange Influence or Ownership* Job Taxonomy for Predictive Performance Benchmarks* Efficiency in Bidding Levels / Real Time Bidding* Extensive & Valid Predictive Performance Data* Targeting Ideal Candidates * Job Classification Intelligence* Extensive Job Distribution Network* A/B Testing/Split Testing to compare performance factors

8/20/2019

7

Programmatic Provider Company

Key Metrics To Consider

* Active Candidate Count* Aging Job By Days Open (0-10, 11-45, 46-95, 96-120, & >120)* Average Days Open* Apply Completion Rate* Cost-Per-Application/Apply* Cost-Per-Application/Apply By Source* Cost-Per-Click* Job Performance to Applicant Traffic* Job View Click & Pay-Per-Click (PPC) Volume* Net new candidates * Number of Green Market Jobs* Number of Open Jobs* Number of Open Jobs as New* Number of Red Market Jobs* Number of Yellow Market Jobs* Number Sourcing Day One Jobs* Returning Candidate Applies* Total Req Cost* Visit Per Source/Channel

* Annual Hiring Goals* Applicants Per Hire/Opening* Applications to Hire Ratio* Average Time to Fill* Candidate Net Promoter Score* Candidate Pipeline* Candidates hire by recruiter* Candidate Source Count* Cost of Vacancy* Cost Per Hire* First-year Attrition* Hiring Manager Accepted Candidates* Hiring Velocity* Internal vs External Hires* Interviews per hire* Interviews to Offers Extended Ratio * Number of Canceled Jobs* Number of Filled Jobs* Number of Open Jobs as Replacement

* Offer Accepted Ratio/Rate* Openings Workload* Qualified Applicants per Hire* Qualified Applicants* Reasons for Non-Selection* Retention Rates* Source of Hire* Submit-to-Interview Ratio* Termination Rates 12 Months* Termination Rates 3 Months* Time to Start* Vacancy Rate

Where is Your Talent Acquisition Heading?

THANK YOU!

QUESTIONS!

615.465.8020info@TalentMOA.comwww.TalentMOA.com