…right price, right advice Autoline Insurance Group is a trading name of Autoline Direct Insurance...

…right price, right adviceAutoline Insurance Group is a trading name of Autoline Direct Insurance Consultants Ltd which is authorised & regulated by the Financial Services Authority

Supporting Club & County


Purpose

• There are circa. 9,000 adult GAA members in County Down

• For most of these people, Insurance is a mandatory purchase

• There is an opportunity to link up, with an innovative “introducer” scheme for County Down GAA

• Which creates a passive income stream for county board funding

• And supports individual clubs• And formally links Autoline with Down GAA, as their

Insurance provider of choice


Why Autoline?

• Long established (1975), stable company• Major employer of young people in the Newry and

Downpatrick area• The most prominent Insurance broker in South Down• Active supporter and sponsor of various GAA events and

activities down the years• Offering good value insurance solutions – the company

has grown from < £10mn of premiums per annum to > £20mn over the last 3 years


Good for customers…

Experienced, Independent, Trusted

We work in partnership with our clients providing the most appropriate solution for their individual needs

with the highest level of service.


Our Proposal to Down

• For every new personal motor vehicle policy, Autoline will contribute £10 to the County Team Training Fund

• For every new commercial policy*, Autoline will contribute £50 to the County Team Training Fund

IN ADDITION:

• Each time a club member takes out a personal motor vehicle policy, it generates a set of water bottles for his club.

• Each time a club member takes out a commercial policy*, it generates a new O’Neills training ball for his club

* Min £1,500


Income Streams:


Assumptions:

• 49 Clubs in the County

• Approx. 9,000 adult members

• 9 out of 10 members have a private motor car policy

• 1 in 5 people have commercial policy needs (in business/self employed)

• £10 / £50 to County Board for each motor / commercial policy

• Water Bottles / Football to each club for each motor / commercial policy

• The financial result depends on level of promotion and support:


In return:

• Autoline formally recognised by the County Board as the Down official “preferred insurance provider”

• County Board officers make best endeavours to support the scheme by promoting it to clubs, and through their own networks

• Official launch event attended by player representatives at Autoline HQ

• Autoline obtain access to individual club treasurers and secretaries to provide a full explanation flyer, with a covering letter of support from the County Board Treasurer

• Where possible / permissible, Autoline provided with contact details for club members who are happy to “opt in” to be contacted about the scheme


Promotion:

• Allocation of 12* match tickets to Autoline for each Championship game, for the duration of the Championship

• 6 of these tickets would automatically go into a draw for the next Chamipionship game, for anyone incepting a new insurance policy, who comes through the Down GAA club introducer route

• Full page advertisement of this draw in all match county programmes (Down Club Championship and League campaign) – between the team sheets

* Subject to County Board ticket allocation (eg) min. 4 for Casement Park


Advertising:

• Official launch event, attended by player representatives at Autoline HQ

• Prominent advertisement (top of screen) on the home page of Down GAA with a click through to a page which explains the sponsorship scheme

• Prominent advertisement on the side of the County team kit van continues

• Discreet/Tasteful “Autoline” insignia to be placed on the water bottles and footballs provided to clubs

• If these terms are agreed, as a gesture of goodwill, Autoline will make an immediate contribution of £3,000 towards the County Team Training Fund.

• To be earned out/set off against the performance of this scheme in 2010 ie if County Board are owed £40,000 under the scheme, then the final net sum owing would be £37,000 after taking consideration of the initial up front contribution.


Practicalities

• No cost incurred by the County Board (just enthusiasm!)• Project managed by Autoline – all collateral material• Allocations (cash and club kit) managed by Autoline• Balls and water bottles delivered to clubs by Autoline on

a monthly basis through the season• Introducer cheque payments to the County Board are

made on a quarterly basis• Autoline broker system set up to recognise incoming

customers – unique codes used for all 49 clubs in County Down


Other

• Scheme ratified / minuted at a County Board meeting• County Board officers genuinely support the scheme by promoting it

through their own network in the County• The introducer scheme is exclusive to Down GAA and Autoline for a

minimum 3 year term. (No other commercial relationships between Down County GAA Board and other brokers or underwriters.)

• Review meetings during the first 3 months to iron out any teething problems + an annual review each Spring

• Any club member phoning in must be a NEW customer for Autoline• Prize draw for the Championship match tickets to take place at

Autoline HQ, Newry• To be made (overseen) by a prominent county senior player

…right price, right advice Autoline Insurance Group is a trading name of Autoline Direct Insurance...

Documents

Transcript of …right price, right advice Autoline Insurance Group is a trading name of Autoline Direct Insurance...