Right Place : Right Time OSS Telephony Adoption Trends.
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Transcript of Right Place : Right Time OSS Telephony Adoption Trends.
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Right Place : Right Time
OSS Telephony Adoption Trends
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Economic Upheaval
• Worldwide markets still reeling from global economic crisis
• IT markets predicted to decline in 2009• Enterprise spending down 30% yoy• Carrier spending down 20% yoy• Public sector spending down 15% yoy
1. Thomas Wiesel
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
1
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Economic Upheaval
• Buyers currently undergoing a ‘reset-tion’• Once spending begins to return, buyer
behavior will change• Buyers much more cautious• Buyers looking for value• ROI terms shortened• Lower cost alternatives get more airplay
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Economic Upheaval
• Markets contract as a result of lower cost alternatives gaining share
• Open Source-based alternatives gaining momentum and acceptance as a result of the economic turmoil and changes in buyer behavior
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Open Source Software
Adoption Trends
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Function/ApplicationOpen Source
SolutionOperating System Linux
Web Server ApacheBrowser Firefox
Telephony/Communications AsteriskDatabase MySQL
Customer Relationship Management SugarCRMBackup Zmanda
Productivity Suite Open OfficeCollaboration Suite Zimbra
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Open Source Trends
Source: Savatar
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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The Market for Open Source
• Stand Alone Open Source Market will reach $5.8B by 2010/2011 (26% CAGR)1
• Tens of millions of new downloads of some version of open source software in 2009
1. IDC
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Voice over IPAdoption Trends
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VoIP – an upheaval survivor• VoIP as a technology category will fair well
in comparison to other technologies• VoIP enables …
• Communications expenditure cost reductions• Non-centralized work force structure
• Lower commute costs• Lower facilities cost
• Mobile work force productivity
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Total IP PBX Market ForecastIP PBX Market Forecast (Global), 2006-1013
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011 2012 2013
Year
Un
its (
Mil
lio
ns)
0
1
2
3
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5
6
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9
10
Reven
ue
(US
$ B
illi
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Units (Millions) Revenue (US$ Billions)
Source: Frost and Sullivan 2008
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IP Telephony Adoption• IP PBX market will reach $7.9B by 2010 (21% CAGR)2
• 2010 IP PBX penetration will still be less than 50%• This year, IP line shipments will pass TDM
shipments3
• Growth in IP Telephony (IPT) systems dominates PBX market segment3
• 19% CAGR
2. Gartner Group3. TEQConsult Group
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Open Source VoIPAdoption Trends
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Open Source IP PBX Downloads
• 2008 total worldwide downloads of Open Source PBX software– Total - 1,750,000– Asterisk - 1,540,000– Non-Asterisk - 210,000
• 2008 total North America downloads of Open Source PBX software – 490,000– North America is 28 percent of total downloads
Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Open Source IP PBX Metrics• Total 2008 North American Open Source
PBX Business Telephone Systems– 86,872
• Total 2008 North American Open Source Business Telephone System end points– 2,854,749
• Average 2008 Open Source PBX Business Telephone System end points:– 32.8 end points
Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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2008 Total North America
Business Telephone System
Market
Traditional PBX and Key System
Lines
13,029,148
Open Source lines 2,854,749
Total Lines 15,883,897
Open Source as a % of Total 18%
Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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2008 New PBX End Points
2008 Largest Suppliers End Points
Open Source 2,854,749
Nortel 2,632,145
Cisco 1,990,255
Avaya 1,752,885
Mitel 1,228,887
NEC 1,222,578
Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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2008 Business Communications Systems Market Share
Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Asterisk Share of OSS IP PBX MarketBased on most recent implementation
Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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2008 New PBX End Points
2008 Largest Suppliers End Points
Nortel 2,632,145
Asterisk 2,512,179
Cisco 1,990,255
Avaya 1,752,885
Mitel 1,228,887
NEC 1,222,578
Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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OSS IP PBX Vendor Market Share
Open Source Manufacturers Percent
3 Com 2%
Aastra 2%
Critical Links 2%
Digium 68%
Fonality 21%
Intuitive Voice Technology 2%
Nortel (including Pingtel) 3%
SimiComm <1%Source: Eastern Management Group
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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How does Open Source Telephony get adopted by end-users?
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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How end users benefit from OSS
• IP PBX (based on OSS)• Media Gateways (based on OSS)• Soft Switch (based on OSS)
Buy a complete OSS-based
product
• OSS Software• Commercial Software• Hardware Platforms• Training• Services• 3rd Party Add-ons
Build you own – or have an
integrator build a solution for you
Tool KitComponents
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Lo ….…. End-User Technical Competency ….… Hi
Packaged OSS Based Solutions
Custom Engineered OSS Solution
Market Needs vs. End User Technical Skill
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Market Needs vs. Size of Business
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The OSS IP Telephony ‘Long Tail’
Turn-key OSS-based products
Custom-built OSS-based solutions
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
Demand /Revenue
STD IP PBX
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Digium Product Relationships
OSS Asterisk V1.4 OSS Asterisk V1.6
Turn-Key Products (Switchvox 4.0)
Commercial Edition Version C.x
Testing and Qualification
Turn Key Products (Switchvox 5.0)
Commercial Edition Version D.x
Testing and Qualification
Asterisk Development
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OSS Enables Customizable Solutions
• The holy grail for communications solutions • Tightly integrate communications with
existing business processes– Reduce cost– Improve productivity
• Enabled through– Software-based communications engines– APIs and/or custom development
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Summary• Next 12-24 months will be challenging• VoIP is an investment that pays a tangible
ROI - today• Open Source solutions are gaining popularity
– Lower cost– No vendor lock-in– Easily customizable
• OSS + VoIP = Right Place, Right Time
Creative Innovation – Customer Satisfaction – Continual Quality Improvement
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Questions & Discussion
Digium - The Answer is Open
Creative Innovation – Customer Satisfaction – Continual Quality Improvement